7.22.2022

Video: Wale The Sage – “4AM in ATL“

The Pick Six Records Signee Bides His Time Until Opportunity Comes Knocking in New Video

Critical Praise:

“More than just an impressive feat of musical dexterity, ‘Stoves’ is full of vulnerable, relatable lyrics that resonate on a personal and universal level.” – OnesToWatch

The Video:

With a wisdom beyond his years and the sharp flow to broadcast it loud and clear, Wale The Sage earned his epithet with tremendous efficacy. Telling his story as it continues to unfold, Wale explores the struggle of overcoming obstacles while remaining consistent in his inspirational new video for “4AM in ATL.” The Emmanuel-produced track finds Wale floating over a chopped-up soul sample as he chronicles the late night shifts he endured at dead-end jobs just to make ends meet and explains the hustle it takes to persist: “See no gas and I’m losing my drive/Every dollar found/Will surely count/See I’m no clown/But lately, I’ve been pennywise.”

The Marley Mullis-directed video for “4AM in ATL” sees Wale standing on his own as he navigates empty MARTA stops, stands beneath hulking skyscrapers, climbs seemingly infinite staircases, and slides down sleek escalators at a snail’s pace. The video animates Wale’s feeling of being a small fish in a big pond and the repetition of the scenes he finds himself in speaks to the consistency of his grind. Ultimately, the dedication to endure his circumstances in pursuit of a better life bears fruit. Though he still stands alone at the video’s conclusion, this time the spotlight is focused on him.

Born and raised in Nigeria, Wale became the first member of his family to come to America when he left for Western Kentucky University. Wale’s life changed forever when he turned 19 and his mom fell ill, causing financial circumstances that forced Wale to drop out of college. During this time of crisis, music was Wale’s avenue of comfort and creative expression. He moved to Atlanta to pursue his dream and released his first song in 2019, “Family Ties,” which candidly discussed growing up without a father and other family issues. After “Family Ties” set the tone, Wale dropped a series of increasingly dexterous, and increasingly popular, singles over the next year, including 2020’s “This Thing Called Life” and 2021’s “Do You Love You,” which surpassed 2 million streams on Spotify. Wale had his biggest moment yet with “Bleue,” a soulful slapper that caught fire on TikTok en route to over 8 million Spotify streams.

Now signed to Pick Six Records, Wale The Sage plans to follow his muse to the top of the rap game. With a book full of bars, a bottomless arsenal of flows, and his debut album on the way this year, don’t be surprised if the sagacious spitter reshapes the rap game in his own image.

Watch “4AM in ATL”: https://youtu.be/u9kAuvc1fpw

Buy/Stream “4AM in ATL”: https://picksix.ffm.to/4aminatl

Please contact Michelle or Destiny for more info.

The Background:

“I’m a big believer in ‘slowly but surely.’ I’m trying to build something genuine,” declares 23-year-old artist Wale the Sage. After achieving over 20 million streams from singles and viral success through TikTok and Shazam on his own, the Nigerian-born lyricist signed with Morray’s Pick Six Records. “It’s always about putting out good music. I want to put in the work. At the end of all of this, I want to feel like I made it.” Songs like 2021’s “Bleue” and “Do You Love You ?” presented a courageous artist with introspective songwriting and an exploratory sound. “I don’t want to put myself into a box. I want to make music of any genre; I just want to have fun making it.” In 2022, Wale the Sage will step forth with a debut project that takes his growing fanbase on a journey that showcases versatility and wisdom beyond his years.