Video: VNCHY – “Broke Dreams” (prod. Prezident Jeff)
Premiered by Exclaim!, the 19-Year-Old Ottawa Rapper Delivers a Mysterious Visual For the Lead Single From His Neverland EP, Releasing Next Week
Entranced by Toronto’s outdoors – Scarborough Bluffs, Markham Forest, Rosedale Ravine – “Broke Dreams” follows 19-year-old Congo-born, Ottawa-based rapper VNCHY in a scenic, mysterious visual directed by KidStudio, whose credits include The Weeknd‘s “King of the Fall.” VNCHY appears to be on the prowl in “Broke Dreams,” the first video in a series that will be released with a several EP’s throughout the year, leading into his debut album. “Although I am the hunter, I have the ability to empathize with the hunted,” VNCHY told Exclaim! in their premiere post. His Neverland EP releases next week: “Heavily fortified for its treasures, Neverland remains a personal domain that resides in all of us and is used to exercise untapped potential. Although the visuals are an extension of the music, they have the ability to stand as their own product as they outline the many details, elements, concepts, and ideas, which symbolize the essence of Neverland.”
On “Broke Dreams,” VNCHY reflects on being the middle child, raised as the son of a preacher while his mother held the family together “like brackets within a function.” In addition to the influence of his family and how he was raised, VNCHY’s infatuation with the entertainer’s lifestyle stems from an unyielding confidence in his skills as an emcee. VNCHY raps: “Overcome my age, it’s more than just a phase momma/ I’m not deranged, I was born for that stage momma.” During the first performance of an acoustic, pen-tapping version of the single at The University of Ottawa, the rapper used pencils and a school desk to recreate the instrumental as he recited each verse. When asked about what “Broke Dreams” meant to him, VNCHY stated that the single, “is that point of no return…it only made sense that this was what I was willing to put my life on the line for… The friends lost, struggle to attain support, social and economical standings, though very negative in their effects, it was all crucial for progression-I had to break everything before rebuilding. I am committed to the pain.”
Watch “Broke Dreams”: https://www.youtube.com/watch?v=a-rD5q-78hQ
Check out the Exclaim! premiere: http://exclaim.ca/Music/article/vnchy-broke_dreams_video
Catch VNCHY performing live, July 10th at The Dove in Toronto:
VNCHY has been making music since the ripe ages of 15 but it wasn’t until last year that his progress made exponential leaps. He began his surge by gathering together a team of like-minded individuals and creating a business entitled MVMNT Collective Inc. Through the creation of an entity that is distinct from him yet represents anything and everything he believes in, VNCHY was able to open himself up to many more business ventures and opportunities that would not have before been possible on his own.
He released his first single, “Bane,” on SoundCloud, which was able to garner over 6,000 listens simply through word of mouth and promotion from close friends and family. He followed up his initial release with his track “Godlevel,” which was instantly picked up by Noisey, iLuvLola, Boi1da, AshleyOutrageous, Mechanical Dummy, and more and now has over 7,000 listens on SoundCloud. These releases helped VNCHY create a nice buzz for himself which led to the creation of a loyal fan base allowing him to begin doing performances as many people started showing interest in wanting to hear him perform live. As such, VNCHY has opened for the likes of Big K.R.I.T. alongside Two-9 at Cabaret Underworld in Montreal and has performed alongside Post Malone on his White Iverson Tour.
Bio, photos, and streams available here: http://www.audibletreats.com/vnchy