Video: Tru Life ft. Future – “Baddie”

The NYC Native and Mogul Tree CEO Teams with Future for a Sumptuous New Clip Off His Upcoming Album

6.9.2018

Critical Praise:

“If you’re looking for the old Tru Life, keep searching. The New York City-bred rhymer has turned over a new leaf, leaving the drama in the past and having a renewed focus on his music. It’s safe to say that his outlook on life may have changed, but his talent hasn’t. Tru Life’s still spitting bars hard enough to give these new rappers a run for their money.” – XXL

The Video:

A hip-hop lifer with deep connections to every mover and shaker in the game, NYC’s Tru Life is triumphantly returning to the game to make some of the best music of his career. Teaming up for a banger with Future, Tru Life discusses his ways with women on “Baddie.” Friends since the days Future performed under the name Meathead, Tru Life and the ATL star exhibit excellent chemistry on the Complex-premiered track, with Tru translating his gruff NYC demeanor through a melodic, auto-tuned filter. In the video, Tru Life and Future hole up in a warehouse with gorgeous models, dancing and relaxing in a charming, wood-covered room. Tru Life’s first single of 2018, the audio for “Baddie” earned positive coverage in Complex, who said, “from the sounds of ‘Baddie,’ it’s been worth the wait for new Tru Life material.” “Baddie” is the first glimpse of the New York street legend’s upcoming album, due later this summer via EMPIRE.

A prodigious talent well-known in NYC rap circles, Tru Life’s story is one of a promising career cut short. Briefly signed to Jimmy Iovine’s Interscope Records as a teenager, Tru Life built up buzz with mixtapes like Tru York–gritty and honest street stories delivered with clever rhymes and boundless charisma. Though he won a prodigious local following, his brash demeanor led to beef with other local rappers, such as Prodigy and Dipset’s Jim Jones. Word of his talent reached Jay-Z, who recruited Tru Life for an audition and eventually signed him to Roc-A-Fella. During his days with the Roc, Tru Life recorded a number of songs with Jay-Z, including one beef-squashing track with an appearance from Nas. Unfortunately, just as his career started to take off, Tru Life was arrested in 2009 and sentenced to a lengthy prison term in 2011. Emerging from jail in 2016 with ambition and a clear conscience, Tru Life quickly picked up where he left off, settling longtime feuds with Jim Jones and Prodigy and sharing “Bag For It,” an infectious single with an appearance from Rick Ross, which racked up over 3.5 million views on YouTube. Now running his own Mogul Tree label, Tru Life is ready to resume the road to stardom with his upcoming project, coming soon.

Watch “Baddie”: https://youtu.be/L1Uci9F-XpY

Listen to “Baddie”: https://www.youtube.com/watch?v=P1MzTLuQDvE

Please contact Michelle and Scott for more info.

EMPIRE Background:

EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Sage The Gemini, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Given its reputation, EMPIRE works with today’s hottest talent from superstars such as T.I. and red-hot newcomers such as Anderson .Paak. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M.and joined forces with Republic Records for the release of Sage The Gemini’s Remember Me album.