Single: Trae Tha Truth – “Take Me Back”
Houston’s Hometown Hero Teams with McDonald’s to Premiere the Nostalgic Single From Trae’s Upcoming Tha Truth Pt. 3
07.7.2016
Critical Praise for Trae Tha Truth:
“More concise rhymes, insightful and diverse subject matter, and solid features show how far Trae has come as an MC and a songwriter.” – BET.com
“Houston hip-hop veteran Trae Tha Truth may not be anything to you but down in the city of Screw Juice, the Asshole By Nature is the man in the streets” – VIBE
“Trae embodies everything that is Texas in an artist. He’s independent, strong and a survivor.” – SXSW.com
“Trae Tha Truth (or just Trae) is one of the more authentic artists currently operating in Texas, if not the South in general.” – HotNewHipHop
“Trae tha Truth is one of Houston’s most imposing musical forces, a bona fide legend in the harrowing streets of southwest Houston.” – Houston Press
The Song:
An honest and compelling storyteller with a uniquely Texan perspective, Trae Tha Truth represents for Houston with his prolific body of work. Shining a light on his past and his community, Trae flashes back with “Take Me Back,” his latest single. Dropping a conversational flow over a twinkling, nostalgic instrumental, Trae reminisces about his best childhood memories of staying out all night and avoiding the wrath of his grandmother. Sponsored by McDonald’s, who enlisted Trae for their “Unmuted” series to promote his upcoming album Tha Truth Pt. 3 and sponsor several community initiatives, “Take Me Back” paints a compelling portrait of Trae’s community and explains the importance of his neighborhood in his life and to his worldview. “Take Me Back” is currently available gratis with pre-order of Tha Truth Pt. 3, along with the massive posse cut “I’m On 3.0,” which premiered last week via Billboard.
“‘Take Me Back’ was more of a personal record, just me reminiscing about coming up as a child,” explains Trae. “Tha Truth 3 is about my life, it’s gonna give insight on what type of person I am and some of the things I go through. You’ve got the good and the bad–I’ve experienced the bad too. The fact that I overcame it…I’ve been up against giants, but I always stay fighting and here I am now accomplishing greatness. Anything is possible. Having McDonald’s support my music is a dream within itself. Coming up from rap, you don’t really get endorsed, it’s only a chosen few, so to actually one of the chosen ones is amazing. McDonald’s definitely fits my lifestyle and values, just for the fact of us trying to give back to the community. The community is very important–feeding the community, clothing the community, like I do for my holiday Trae Day. It was supposed to be a day that they celebrate for me, but I reversed it and made it a day that we celebrate the city of Houston. The fact that I can go back and put smiles on people’s faces and give them hope, that’s what gives me my energy and my motivation to keep pushing.”
Delving into more personal territory for his ninth solo studio album, Trae returns with Tha Truth Pt. 3, a detailed portrait of the man behind the mic. Featuring an all-star list of guest appearances and production from the likes of Watson The Great, Mook Beatz, Ayo The Producer, and others, Tha Truth Pt. 3 is an epic 18-track effort packed with street wisdom and rich storytelling. The upcoming album boasts the posse cut “I’m On 3.0,” which features appearances from A-Listers like Snoop Dogg, T.I., and Rick Ross alongside quality up-and-comers like G-Eazy, D.R.A.M., Dave East, and Jay-Z’s new favorite rapper Tee Grizzley, established lyricists like Fabolous, Chamillionaire, Curren$y, Styles P, and Royce Da 5’9″. Beyond music, the Texas legend been an active part of his community for years, hosting the annual Trae Day on July 22nd in Houston, which he’s been officially recognized for by the city and has earned sponsorship from McDonald’s for 2017. Tha Truth Pt. 3 hits stores on July 21st via EMPIRE.
Listen to “Take Me Back”: https://soundcloud.com/traethatruth/take-me-back/
Pre-order Tha Truth Pt. 3: https://empire.lnk.to/ThaTruthPt3
Please contact Michelle or Dharmic for more info.
The Background:
There are three ways to write about Trae Tha Truth. One is to talk about his music, and that’s important because he is a rapper and making music is what he does. The other is to talk about him as a human, and that’s important, because he has done some truly monumental and impressive things. The third is to talk about the intersection of him as a rapper and him as a humanitarian, because that’s where Trae really belongs. His music is often inspired by the experiences of the disenfranchised, which is rooted in the broken roads of the ghetto. It’s driven by loss, by love, by loyalty, and by when one or two or all of those things are taken away or tested of those he cares about.
Trae Tha Truth is very modest, he never talks about his guest features he’d done or any of his new tapes (Lil Wayne, Rick Ross, T.I., Nas, etc.) or how he’d landed another MTV JAM Video of the Week or how he’d signed to T.I.’s label or any of the things people were watching him accomplish from afar. What you need to about Trae is he is a rapper, who has only ever viewed rap as another way for him to help people. Trae Tha Truth’s Tha Truth 2 is the second part of a two album series, following 2015’s Tha Truth. The project came out on February 5th and is available to buy on iTunes.
Links:
facebook | twitter | instagram | soundcloud | youtube
“Take Me Back”: https://soundcloud.com/traethatruth/take-me-back
“I’m On 3.0” Posse Cut: http:// https://soundcloud.com/traethatruth/im-on-30-feat-ti-dave-east-tee-grizzley-royce-da-59-curreny-more/
Pre-order Tha Truth Pt. 3: https://empire.lnk.to/ThaTruthPt3
“Children of Men” ft. J. Cole & Ink: https://www.youtube.com/watch?v=QzVbJ3Ct-uU
“Spray”: https://www.youtube.com/watch?v=23AXMoGN17o
Listen to Tha Truth 2 on Spotify: https://open.spotify.com/album/30zjG4sCa9IEWErRnLZOqj
Listen to Tha Truth 2 on Soundcloud: https://soundcloud.com/traethatruth/sets/tha-truth-part-two
Buy Tha Truth 2 on iTunes: http://smarturl.it/ThaTruthPt2
“Slugs” ft. Young Thug – https://soundcloud.com/traethatruth/slugs-feat-young-thug
“All Good” ft. Rick Ross, T.I., and Audio Push: https://soundcloud.com/traethatruth/all-good-feat-rick-ross-ti-audio-push
“Yeah Hoe”: https://www.youtube.com/watch?v=EzoV_lKNzxw
“Takers” ft. Quentin Miller: https://soundcloud.com/traethatruth/takers-feat-quentin-miller
“Tricken Every Car I Get” (Video): https://youtu.be/Z-wAh7J1yjg
Tha Truth: https://open.spotify.com/album/2CtNgai04DA2rQ69NYJc2x // http://apple.co/1S7O8JN
“Yeah Hoe”: https://soundcloud.com/traethatruth/yeah-hoe-ft-problem-lil-boss
“Tricken Every Car I Get”: https://soundcloud.com/traeabn/tricken-every-car-i-get-feat-future-boosie // smarturl.it/Tricken
“I Don’t Give A Fuck”: https://youtu.be/emsBn80en8c
Bio, photos, and streams available here: http://www.audibletreats.com/trae-tha-truth