10.13.2021
TikTok Treats, Week of October 11th
Creators Propel Iván Cornejo To Hot 100, Insane Clown Posse Builds Anticipation For Halloween and The Bee Gees, Riko Rose, and RealestK Spark New Trends
The News:
Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. Check out some of the most popular tracks and trends that are soaring on the platform, featuring songs that range from horrorcore hip-hop, nü-disco, and regional Mexican music:
- The TikTok community never misses an opportunity to proudly show off the ones they love. In recent weeks, Mexican singer Iván Cornejo’s “Está Dañada” (945.5K creations) has taken off on the app and is soundtracking creators’ displays of affection. Inspired by the lyrics of the infectious chorus, creators have been showing off what they love about their loved ones, from their significant others to their adorable daughters. On the other hand, some creators have been using the sound to express some much needed self-love while others comically express their hope that someone will admire them for this heartfelt trend. Teasing the track on his own page in August and again in September, Iván Cornejo has been able to help push the song to skyrocket to virality. After going viral on TikTok in recent weeks, “Está Dañada” debuted at #7 on Billboard’s Hot Latin Songs, #96 on the all-genre Billboard Hot 100, and #181 on the Global 200 ranking. It became the second regional Mexican hit ever on the Hot 100 chart.
- The TikTok community has been at the forefront of the drill music boom, helping propel hits like CJ’s “Whoopty,” Dusty Locane’’s “ROLLIN N CONTROLLIN,” and several songs by the late Pop Smoke to the charts. Rhode Island rapper Riko Rose has the latest drill song that TikTok can’t get enough of– he’s making a splash on the platform with his breakout song, “Whistle.” Combining the signature elements of drill with a catchy whistle melody, Riko’s song boasts 38.7K+ creations to date. In most creations, users attempt to catch each beat of the hook using the freeze frame photo filter and show off their sturdy footwork skills. “Whistle” also soundtracks creators’ cooking tutorials, lip syncing videos, and local restaurant reviews.
- From time to time, the TikTok community digs into their personal archives to reflect on their growth. The sweet-sounding outro of RealestK’s “WFM” (768.5K+ creations) lends itself to creators’ introspective glimpses of their changes in appearance. Creators are using the slow ballad to chronicle their “glow up” journeys from awkward preteen phases to adulthood and high school graduations to medical school graduations. Additionally, TikTok users are using the song to show off their photography portfolio, track their nail art progress, and simply show love to their significant other. RealestK also joined in on the fun on his own TikTok account to promote the track to his 141K followers.
- The TikTok community is no stranger to pulling out their dancing shoes when hearing a catchy track. MKTO inspired creators’ dance routines this week with their 2013 song “Classic,” garnering over 979.6K creations to date. The upbeat second verse of the song is trending from a dance created by TikTok users @icyliyas and @clbromeo. Other creations see users ranking the song in their list of favorites, exhibiting their superlative note-taking skills, and recommending interesting products to make cleaning easier.
- As it nears the end of October, TikTok creators are more than ready to celebrate the fast-approaching Halloween holiday. A play on the classic “Cha Cha Slide,” Insane Clown Posse’s 2009 horrorcore hit “Chop Chop Slide” has amassed over 1.1M creations and supplied members of the TikTok community a way to demonstrate their creativity and show spooky season spirit. While some creators showcase their breathtaking makeup and costume skills, others are taking to the sound to flaunt their amazing painting skills. Some creators are even trying to convince themselves they stand by what they said in their risky text message, because there’s not many things more spooky than sending a possibly ill-advised text.
- TikTok has continued to build a reputation for having the power to revive hits and give them new lives. The Bee Gees’ disco track “More Than A Woman” is a recent example of this phenomenon, as SG Lewis’ Paradise Edit of the track is making waves on the app. Though the original track is already a mainstay in the realm of disco, SG Lewis’ bubbly remix has rejuvenated the track on the app and garnered over 274.4K creations. The sound is perfect for best friend lookalikes who have the same taste in men, photographer friends who enjoy doing DIY projects together, and groups of friends who are eager to participate in the dance trend started by @isayuuhh.
#Rocktober is almost here and TikTok’s array of exciting surprises for the rock music celebration are yet to come. Stay tuned for TikTok’s biggest #Rocktober to date.
Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com
For more info, please contact:
Michelle McDevitt, Erin Ryan, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok
The Background:
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
Links:
TikTok’s Newsroom: https://newsroom.tiktok.com/en-us
Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
Rosalía, Coi Leray, and MCR Highlight the Week in TikTok Music
Balvin, Doja, and Mariah Lead a Star-Studded Week on TikTok
Sam Smith, Ciara and Breakout PinkPantheress Highlight the Week on TikTok
Lizzo Starts “Rumors,” bbno$ Eats “edamame,” and More Hip-Hop TikTok Stories
#AltTikTok, Alt-J, and All-Time Rap Classics Define Music on TikTok This Week
Cats, Babies, & Vietnamese Techno Highlight the Week in TikTok Music
On TikTok: Normani, Reba, and a Gas Station Star
The Kid Laroi Meets Bieber, Drake Runs Thru The 6, and More From TikTok
BIA Meets Nicki, Stromae Slows Down, and More TikTok Trends
On TikTok: Music Trends Inspired by Kanye, Young Nudy, and…Meryl Streep?
Avril Lavigne, Bo Burnham, and Gucci Mane Lead The Week in TikTok Trends
TikTok Summer Madness: Lorde Leads a Pack of New Trending Songs
Swae Lee, WILLOW, Mitski & More Inspire Trends on TikTok
Only On TikTok: Lil Durk & City Girls Trend Alongside…The Backyardigans?
On TikTok: BTS Army Takes Over, Carti Demands Silence, and Fans Anticipate F9
Olivia Rodrigo Catches Fire, Miguel Helps Users Catch Feelings, and More TikTok Stories
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Another One? DJ Khaled, Lizzo, and More Make the Week in TikTok
Doja Cat, Little Simz, and El Alfa Inspire TikTok Trends
Britney Spears, Chloe Bailey, and Diplo Make Waves on TikTok
Dua Lipa, Drake, and Bell Biv DeVoe Make Waves on TikTok
DMX Gets His Flowers, Silk Sonic Reaches #1, and More TikTok Stories
TikTok Unveils Music-Powered Filters, Lil Nas X Debuts At #1, and More TikTok Stories
Bieber Tops The Charts, Young Thug Premieres New Music, and More TikTok Stories
Demi Lovato Kicks Off TikTok’s New Livestream Series Headstream
Rock Music Thrives on TikTok, Just Ask Yungblud, Beach Bunny, and More
Shania Hops On Board, Kid Cudi Tosses and Turns, and More TikTok Stories
On TikTok: Kali Uchis and Coi Leray Hit the Charts as Bobby Shmurda Comes Home
Rihanna, Brent Faiyaz, and Giveon Lead TikTok’s R&B Moment
T-Pain, Hyperpop, and Anti-Valentine’s Anthems Take TikTok By Storm
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Black History Month Kicks Off, Mark Ronson Duets, and More Music Stories From TikTok
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Dave Grohl, Migos, Miley, and More Happenings on TikTok
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry