6.26.2020
TikTok Partners With The Prince Estate to Make the Legendary Artist’s Full Catalog on the Platform
In Celebration of Black Music Month, TikTok is the First Short-Form Video App to Offer Global Access to The Purple One’s Unparalleled Discography
The Announcement:
Dearly beloved…we are gathered here today to celebrate an icon named Prince. Throughout his groundbreaking career, he turned the world on its head with his irresistible hits, boundary-pushing charisma, and superior musicianship. Following the 36th anniversary of his landmark album Purple Rain, TikTok partners with The Prince Estate to bring Prince’s full catalog to TikTok, introducing his music to a new (power) generation of fans.
Today, for the first time, TikTok users around the globe can create videos soundtracked to their favorite Prince songs. Tear the dance floor up to the tune of “Controversy” and “1999,” break out your air guitar for “Let’s Go Crazy,” or get in your feelings with ballads like “Purple Rain” and “Adore.” Follow the official Prince TikTok account (@Prince.4.ever), owned and operated by the late artist’s Estate, and keep your eyes open for forthcoming videos, including archival footage of Prince performances, interviews, and excerpts from his long career as an artist and activist.
“Prince was known for breaking boundaries and TikTok has proven to do so as well. With the addition of Prince’s full catalogue on TikTok, it is our hope that a new generation of global fans can find meaning in Prince’s music, and be inspired to create” – Troy Carter, Entertainment Advisor, The Prince Estate
TikTok and The Prince Estate will offer special programming on the app over the next week. Check out TikTok’s Sounds page to delve into a new career-spanning Prince playlist, curated by the Estate and offering highlights from every epoch of the Purple One’s formidable discography. The new account will emphasize Prince’s lifelong activism and fierce devotion to societal equality.
“We are massive fans of Prince and admirers of his cultural legacy. The addition of the Artist’s catalog to our Sounds library will inspire our users to connect with his music in creative and unexpected ways–his catalog is so deep, and many are approaching his songs with fresh ears. I can’t wait to see what’s in store.” – Brandon Holman, Label Partnerships Manager at TikTok
On Monday at 12pm PT, tune into a special “Sound-Off” livestream tour of Paisley Park, Prince’s famous home and studio, located just outside of Minneapolis. Guided by Paisley Park’s legacy preservationist Mitch Maguire, the Sound-Off offers an inside look at Prince’s lifestyle and creative process to fans across the globe.
Prince once said, “Try to create. I want to tell people to create. Just start by creating your day. Then create your life.” So put on your platform shoes and your finest purple attire and fire up the new Purple Rain creative filter. Use the #Prince4ever hashtag to join the party…and GO CRAZY.
Follow Prince on TikTok: @prince.4.ever
Click here to read TikTok’s progress report on supporting Black communities and promoting diversity & inclusion.
For more info, please contact:
Michelle McDevitt, Audible Treats – michelle@audibletreats.com
Leah Linder, TikTok – leahlinder@tiktok.com
Cara Hutchison, The Lede Company – cara.hutchison@ledecompany.com
The Background:
About TikTok:
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
Click here to read TikTok’s statement to its Black community: https://newsroom.tiktok.com/en-us/a-message-to-our-black-community
About The Prince Estate:
The Prince Estate passionately presents Prince’s life and work and cultivates opportunities to further his legacy. As the singular, authoritative source on all things Prince, The Prince Estate inspires and educates fans, celebrates Prince in his totality, and stewards Prince’s legacy into the future.
Links:
Prince: TikTok
Read more about TikTok at Newsroom.TikTok.com