TikTok Treats, Week of June 19th

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more.

TikTok success can strike when a performing artist least suspects it. New Jersey indie rockers Pinegrove’s hybrid of alt-country and indie rock doesn’t resemble much of the music that trends on the platform. In fact, the group recently announced a hiatus following the departure of a key member. But thanks to one fan’s emotional dance, affectionately called “The Pinegrove Shuffle,” their 2014 deep cut “Need 2” is one of TikTok’s most popular songs.

A contemplative, acoustic guitar driven track, “Need 2” is superficially an unlikely song to inspire a dance challenge. However, one TikTok creator named @garrettlee39 felt differently. Locking into the song’s boom-boom-bap drum beat, he spread his metaphorical wings, loosely swinging his limbs along with the music. The unassuming video struck a chord with TikTok’s sizable community of indie rock fans, generating over 8.2 million views since its June 8th upload.

Within days, Garrett had thousands of imitators, as creators hit the newly-dubbed #pinegroveshuffle in various pastoral settings: in the countryside, at a farm, by a lakeside in the rain, or everywhere all at once. Less than two weeks after the original video, the hashtag #pinegroveshuffle has over 38 million views.

The easily imitable dance helped spread the song among TikTok’s community, allowing listeners to develop a deep connection to the song’s ramshackle instrumentation and devastating lyrics. “Need 2” has soundtracked creators’ evolving responses to trauma, important life lessons, and thought-provoking epiphanies. Others lean into irony, comparing the dance to a recent dance by DJ Khaled, or comparing the moves to the uncaring Oompa Loompas from Willy Wonka and the Chocolate Factory. Another trend has emerged in parallel to the “shuffle,” as creators on #PoetryTok use “Need 2” to soundtrack some of their favorite verses or share poems of their own.

Though Pinegrove has slowed down their musical output, the TikTok success of the #pinegroveshuffle inspired them to put together a new EP highlighting “Need 2,” including sped-up and slowed versions of the song for their fans on the platform. Over the long weekend, the song reached #1 on Spotify’s US Viral 50, en route to over 12 million total streams, making the relatively unheralded B-side Pinegrove’s second-most streamed song on the service.

With 37k creations to date, “Need 2” demonstrates the evolving nature of music on TikTok. The community picks songs to suit all their emotions, and their creativity knows no bounds. Through thick and thin, they’ll keep on shufflin’.

Check out more recent trends and tidbits from the world of music on TikTok:

Visit TikTok’s Newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevittAnnjie HoustonDestiny RileyT’Keyah Hayes, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
TikTok Trends Assemble: Fresh x Reckless, Taylor Swift & Much More
Madonna, Brent Faiyaz, Destroy Lonely & More from Music on TikTok
On TikTok: De La, Bieber, Tank & The Bangas, and More
On TikTok: The “Buddy Holly” Lick, Dogg Transformations, and More
RiRi Returns, Superstar Pride Shines, and TikTok Trends That Prove
On TikTok: Skrillex & Fred Again.., Philly Club, and New Trends From Rising Artists
Grammy Winners, Mariah’s “Wrap,” “Mrs. Right,” and more
Celine Brings It All Back, Tech N9ne Celebrates the Chiefs, Plus More TikTok Music Stories
Pink Floyd’s New Great Gig, PARTYNEXTDOOR’s Sped Up Makeover, & More on TikTok
Miley and Shakira Get Petty, Miguel’s “Sure Thing” Revival, and More TikTok Music Stories
TikTok Welcomes 2023 with Timbaland Jams, K-Pop Bangers, and Multilingual Raps 

Music on TikTok: 21 Savage, Mark Ronson & Amy Winehouse, and Ice Spice Headline a Star-Studded Week of Trends
SZA’s ‘SOS’ Signal, Coi and Busta Mash Up, Plus More TikTok Trends to Close Out 2022
Metro & The Weeknd, Lady Gaga, Baile Funk and More TikTok Trends to Warm Up The Winter
2022 For You: TikTok’s Top Songs, Artists, and Music Stories of 2022

Blink 182, Lil Yachty, Cardi & GloRilla, and More from Music On TikTok
Taylor Track Reveals, Sam Smith + Kim Petras, and More From Music on TikTok
BLACKPINK, Steve Lacy, and The Smashing Pumpkins Lead a Busy Week of Music on TikTok
On TikTok: ‘Yonce, Yeat, Lizzo, SZA and More
TikTok’s 2021 Music Report: Key Takeaways
TikTok Reveals Top Songs of 2021, Incl. Doja Cat, Coi Leray and More