3.9.2023
Ed Sheeran Shares Preview for New Song “Eyes Closed” Exclusively on TikTok
The Announcement:
AEd Sheeran is previewing his brand-new single “Eyes Closed” exclusively on TikTok. Live now, the single is lifted from Ed’s final album in the numerical series, Subtract.
Ahead of its official release on March 24th, Ed is giving fans around the world the opportunity to listen to a clip of the single and use it in their video creations on TikTok.
The 6-day exclusive TikTok preview launches with Ed posting a video of him playing the new track on the acoustic guitar.
Ed has been posting on his official TikTok channel @edsheeran about his upcoming new album. A body of work that goes back to his singer/songwriter roots, and one that was written against a backdrop of grief and hope, Ed worked on the album with Aaron Dessner (The National).
Ed has seen huge success on TikTok, with 13.4 million followers and 145 million likes. His live premiere of “Bad Habits” at the TikTok UEFA EURO 2020 Show in 2021 broke the record for the biggest LIVE music performance on TikTok with over 5.5 million unique viewers globally. “Bad Habits” also became the most popular song preview ever on TikTok – setting yet another record – with over 1.1m video creations.
Read more on TikTok’s newsroom: https://newsroom.tiktok.com/en-us/ed-sheeran-treats-fans-to-exclusive-preview-of-new-single-eyes-closed-on-tiktok
For TikTok inquiries, please contact:
Michelle McDevitt, Annjie Houston, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok
The Background:
TikTok is the world’s go-to platform for music discovery and a launching pad for smash hits by artists of all genres and levels of fame. Empowering its community of creators and music fans, the platform supercharges the discovery process, introducing fans to their new favorite songs and allowing artists to directly engage with listeners. TikTok starts trends that reverberate throughout the culture, the industry, and the charts.
Links:
Follow Ed Shhttp://tiktok.com/@edsheeraneeran on TikTok
Read more on TikTok’s newsroom: newsroom.tiktok.com