10.9.2020
TikTok Partners With Diplo & Leading Mental Health Organizations to Promote Mental Health Awareness
“Diplo and Secular Sabbath – Looking for Me(ntal Health Awareness)” LIVE Stream to Empower Conversations and Raise Funds for The JED Foundation on Saturday, October 10 at 5pm PST on TikTok
TikTok Seeks to Start Crucial Conversations Around Mental Health, as a Nielsen Study Shows Users Flock to TikTok to “Lift Their Spirits”
The News:
TikTok has a community that cares for each other, sharing their creativity and offering their support for those going through mental health struggles. On Mental Health Awareness Day, TikTok strives to remove the stigma around mental health, enlisting the help of Diplo to start vital conversations about how the concurrent crises of 2020 have affected us all.
On October 10th @ 5pm PT, Diplo will go LIVE on TikTok, hosting “Diplo and Secular Sabbath – Looking for Me(ntal Health Awareness),” a special live stream, as part of TikTok’s #MentalHealthMatters initiative. A 1-hour meditative music experience that takes cues from Diplo’s Secular Sabbath events at Coachella and pandemic live streams, Diplo’s TikTok LIVE stream promises an appearance from Rhye, plus many other surprises in store.
This exclusive experience will raise funds for The JED Foundation – an organization that empowers teens and young adults with the skills and support to grow into healthy, thriving adults. During the LIVE stream, viewers can show their support by tapping on the LIVE room banner to submit a donation without having to leave the app. Donations are powered by Tiltify, a charitable fundraising platform, which processes donation transactions through their platform.
“Mental health is something we don’t speak enough about, but it’s something we all need to get better at,” said Diplo. “This year is hard. We’re more isolated than ever, due to social distancing. If you are struggling or have a friend or family member who is, you may not know how to begin a conversation – but there are great resources to help you make a difference.”
As part of its continuing efforts to raise awareness and start conversations about mental health, TikTok partnered with several mental health advocacy organizations to help bring their message to the platform, helping lead conversations around emotional well-being. Those partners include: The JED Foundation, The Trevor Project, Providence Health and Seize the Awkward.
Diplo’s performance and TikTok’s new mental health partnerships arrive after a new Nielsen study showed that users come to TikTok to “lift their spirits,” feel a sense of community, and openly and authentically express their true selves. The study showed that TikTok users feel “energized, motivated, confident, and entertained” when spending time on the app, and three out of four participants felt that TikTok was a place where they could openly express themselves.
The growth in popularity TikTok experienced during the height of the COVID shutdowns emphasizes the value of TikTok in providing community and meaningful interaction. In a time of social distancing, TikTok enabled people to rely on each other to lift their spirits during an unprecedented crisis, easing the feeling of isolation and providing escape from the bleaker aspects of life in 2020.
Check below to learn more about TikTok’s mental health awareness partners and read more about wellbeing and suicide prevention resources at TikTok’s Safety Center.
Tune in to Diplo’s special “Secular Sabbath” fundraising TikTok LIVE stream on October 10th @ 5pm PT: @diplo
Read more at TikTok’s newsroom: https://newsroom.tiktok.com/en-us/tiktok-partners-with-diplo-and-leading-wellness-organizations-because-mentalhealthmatters
For more info, please contact:
Michelle McDevitt, Andrea Higgins, or Erin Ryan, Audible Treats
Leah Linder, TikTok
The Background:
About TikTok:
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
About The JED Foundation:
The Jed Foundation (JED) protects the emotional health and prevents suicide for teens and young adults. Their JED Voices and Storytellers series showcase how anyone can be affected by mental health issues — including some of your favorite Olympians, actors and musicians. “We know one of the best ways to help people is through their friends and family, and this is why we provide resources to teach young people to help themselves and their loved ones. We are excited to launch our TikTok account and will continue to share tips to the community,” said Erica Riba, Director, Higher Education & Student Engagement at JED.
About Seize The Awkward:
The Seize the Awkward movement provides conversation starters and tips to help you help those who may be struggling with their mental health. “In times of uncertainty, like during this extended Covid-19 period, connecting with friends and family can really help in managing feelings of fear and anxiety, and be good for your health. You don’t need to be there, to be there for a friend,” said Heidi Arthur, Chief Campaign Development Officer at the Ad Council.
About Providence Health’s Work2BeWell Program:
Providence Health’s Work2BeWell program provides free curriculum, resources, and implementation tools to make an impact as a student mental health advocate, educator, or parent. “One of our greatest assets as a community is each other — that’s why we’re so excited to work with TikTok’s amazing creators including Hana Giraldo, Notorious Cree, Kyle Massey, Adam Waheed and many others to share wellbeing tips,’ said Mary Renouf, Associate Vice President Social and Influencer Strategy. Learning about the tactics to reset and hearing from each other can help break the stigma and begin the dialog.”
About The Trevor Project:
The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people. Their research shows that acceptance can save lives, and that supportive environments — including some found on online platforms like TikTok — can be valuable to LGBTQ youth. The organization educates people on how to prevent suicide in their lives by using C.A.R.E., a simple tool to respond to the possible warning signs for suicide that you might notice in someone else. “Affirming LGBTQ young people and their identities can positively impact their mental health and help prevent suicide. You can use C.A.R.E. in your daily lives to help prevent suicide, and remember that The Trevor Project will always be here to support LGBTQ youth in crisis, 24/7,” said Shane Michael Singh, Corporate Development Manager at The Trevor Project.
Links:
Read more at TikTok’s Newsroom: newsroom.tiktok.com