1.20.2023

TikTok Treats, Week of January 16th

Miley Takes Time to Smell the Flowers, Shakira Fires Shots with Help From Bizarrap, Plus New Trends From Rising Rappers, Country Stars, and Much More

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. Check out this week’s trends and moments below: :

An iconic artist with a massive following on TikTok, Shakira makes news with effortless ease. The Colombian megastar recently teamed up with Argentinian producer bizarrap–the man behind legendary “music sessions,” including 2022’s “Quevedo: Bzrp Music Sessions, Vol. 52” (2.7 million creations)–to create her biggest TikTok hit to date. A fierce and danceable missive directed at her soccer-playing ex, Shakira and bizarrap’s new banger has over 951k video creations in less than one week since the song’s release. The song inspired a dance trend created by @sergiopovedaa, and inspired a host of commentary about the song’s discussion of Shakira’s split with her soccer-playing longtime partner. The flurry of activity on TikTok helped Shakira’s new Bzrp session reach massive streaming landmarks: it’s currently #1 on Spotify’s Global Top 50 and debuted at #12 on Billboard’s Global 200 chart. Shakira and Bizarrap reconnected on TikTok earlier this week to celebrate the song’s global success.
With previous trends focusing on her recent hits and fire-breathing live covers, Miley Cyrus is a TikTok favorite. Paving the way for her upcoming album, Miley’s latest single “Flowers” has the star’s TikTok fan base frenzying with theories about the breakup anthem. Racking up over 261.6k creations as fans draw connections between the Bruno Mars-referencing single and its January 13th release date, the audio’s explosive popularity reaches far beyond its speculative appeal. Embracing their own self-sovereignty, creators are using the sound to reclaim control over their own happiness, remind lazy partners to step up their game, and rewrite stigmas about living the single life. TikTok helped “Flowers” become a massive global hit, as it’s currently occupying the #1 spot on Spotify’s Global Top 50 and seems poised to reach #1 in the UK in its first week.
Released in 2011, the heartwarming ode “Sure Thing” was the world’s introduction to the brilliant R&B singer-songwriter Miguel. The song has long been a favorite in the TikTok community, ever since a sweetly-sung karaoke version racked up over 392k creations in 2021. Now, “Sure Thing” is back on the TikTok charts, and climbing the pop charts as well. The song’s revival started in November, when a sped-up remix of the song surfaced on the platform, inspiring an addictive sign language trend that sparked a competition between creators over who could most inventively interpret the lyrics. Now, the sound is one of the most popular on TIkTok, with over 1.4 million creations in two months, and this success is leading to the commercial rejuvenation of the original version of the anthem. “Sure Thing” leapt back onto Billboard’s Hot R&B charts earlier this month, where it currently sits at #14, and re-entered the Hot 100 for the first time in 12 years this week at #49. Amidst the song’s unlikely rise, Miguel picked up his bass and played a special rendition of “Sure Thing” in appreciation of his fans on TikTok, garnering over 1.3 million views in less than 24 hours.
St. Louis, MO’s Big Boss Vette broke out last year after her viral hit “Snatched” (398K+ creations) soundtracked beauty and fashion trends in 2022, helping earn her a deal with Republic Records. Now, the rising rapper is sparking the TikTok community’s creativity once again with her confident banger “Pretty Girls Walk.” First previewed as a snippet in one of Vette’s hair videos in mid-September, the song boasts over 47.7K creations since its official release in October. Inspired by the catchy hook, creators put their own spin on a dance choreographed by creator @_paige.n.white. Using the hashtag #walklikethischallenge, creators show off their moves with the help of their besties, toddlers and their moms. Big Boss Vette also joined in on the fun, linking up with the creator of the trend to do the dance together. Propelled by the song’s success on TikTok, “Pretty Girls Walk” garnered over 4.3M Spotify streams to date.
Mashups are having a major moment on TikTok. Following in the footsteps of DJ Saige, who has success with her Busta Rhymes-sampling remix of Coi Leray’s “Players,” DJ Kuya Magik specializes in making two different tastes taste great together. The DJ combined Scootie Wop’s “Spin Back” and Justine Skye’s “Collide” into a new mashup that has taken TikTok by storm. First shared on his TikTok page in late November, the song boasts over 1.6M creations to date. Using Scootie Wop’s emphatic lines, “Hold up, I ain’t with that/Devil tried to get his lick back,” creators do a dance co-choreographed by creators @tokichai and @imhibrydatwo. In other creations, the mashup soundtracks creators’ attempts to give their boyfriend a makeover, paint the walls of their salons, and encourage others to start their own businesses.
With cuffing season in full swing , romantics across TikTok are spicing up their date nights by letting fate decide. Soundtracked by country megastar Luke Combs’ 2022 chart-topper, “The Kind of Love We Make” (58.3K total creations), the choose-your-own-adventure trend has TikTok’s lovers embarking on all sorts of dates, like taking their cowboy hat-clad boyfriends to Cheesecake Factory, going on seafood excursions with their dressed-down girlfriends, and even taking “chaotic baths” with their sweater-wearing weiner dogs. Meanwhile, Luke Combs continues to create for his 4.3 million followers on TikTok, dropping snippets of unreleased music and sharing acoustic versions of his own hits and other popular songs.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Annjie Houston, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:

Blink 182, Lil Yachty, Cardi & GloRilla, and More from Music On TikTok
Taylor Track Reveals, Sam Smith + Kim Petras, and More From Music on TikTok
Omar Apollo, The Throne, and More TikTok Trends to Watch This Week
BLACKPINK, Steve Lacy, and The Smashing Pumpkins Lead a Busy Week of Music on TikTok
On TikTok: ‘Yonce, Yeat, Lizzo, SZA and More
Britney & Elton, Snoop Dogg & Ice Spice Lead This Week’s TikTok Trends
Latin Pop, Celebrity Nemeses, and More From TikTok Music
Teenage Dirtbags and Super Freaks Take Over on TikTok
On TikTok: Beyoncé Strikes Back, Rosalía Returns, and More
“BILLIE EILISH,” Oklahoma Smokeshows, and K. Michelle Heat Up on TikTok
Rising Stars, Latin Pop Queens, and More From Music on TikTok
Step 1: Beyoncé, Ryan Tedder, Steve Lacy, & More on TikTok
Metallica, Flo Milli, Avril Lavigne, and More From Music on TikTok
Drake Feels No Ways, Doja Channels Elvis, and More from Music on TikTok
Gorillaz, John Legend, JOJI, and More TikTok Treats
ABBA and Radiohead Trend, Tate McRae Drops a New Video, and More from Music on TikTok
Highway to the Nostalgia Zone: the ‘80s Are Back on TikTok
Harry, Kendrick, and Kate Bush Highlight a Busy Week of Music on TikTok
This Newsletter Doesn’t Jiggle Jiggle, It Reports on the Biggest Music Moments on TikTok
On TikTok: Bad Bunny, Kendrick Lamar, and Suki Waterhouse Make Waves
Justin Gets “Honest,” PSY Returns, and More TikTok Stories
Moon Knight, Skillibeng, and More From a Leveled Up Week For Music on TikTok
On TikTok: Lizzo Returns, Ambitious Creators Show Off Their Skills, and More
A Harry Styles Hit, a Daddy Yankee Renaissance, and More TikTok Music Stories
Durk, Jack, Demi, and Fergie Inspire TikTok Music Trends
Pharrell, Coi & Nicki, and 80s Country Lead the Way on TikTok
Only On TikTok: Kevin Gates, Patsy Cline, and Pixar Make Music Trends
French Pop Meme-Making, Russ Remixes, and More TikTok Stories
All The Pheelz: Afrobeats, Batman, and More TikTok Music Stories
Mariah Carey, Euphoria, Cat Burns, & More on TikTok

Dre’s Halftime, Phoebe’s “Motion Sickness,” and More from Music on TikTok
Becky & Karol G, Madonna, and Nelly Furtado Highlight the Week in Music on TikTok
Major Bags, ’70s Gems, Space Jam DVDs, and More TikTok Music Stories
Here Come the TikTok-Steppers: Charlie Puth, Ini Kamoze, Mason Ramsey & More
Act Like You Know: Time Machines, The Ting Tings, & More on TikTok
“Pushin P,” Papa Roach, “Pompeii” and More Music Trends from TikTok
We Need to Talk About “Bruno,” And Other TikTok Music Trends
TikTok Rings In The New Year with Bad Bunny, Drill Remixes, and R&B Hits
TikTok’s 2021 Music Report: Key Takeaways
TikTok Reveals Top Songs of 2021, Incl. Doja Cat, Coi Leray and More

For more info, please contact:
Michelle McDevitt, Annjie Houston, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

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Miley and Shakira Get Petty, Miguel’s “Sure Thing” Revival, and More TikTok Music Stories

1.20.2023

TikTok Treats, Week of January 16th

Miley Takes Time to Smell the Flowers, Shakira Fires Shots with Help From Bizarrap, Plus New Trends From Rising Rappers, Country Stars, and Much More

The News:

The Background:

Links:

The Background:

Links: