12.21.2022

TikTok Treats, Week of December 19th

TikTok Says Goodbye to 2022 with Big Hits From SZA, a Coi Leray x Busta Rhymes Mashup, Major Collabs in R&B and Regional Mexican Music, Plus Much More

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. This week’s trends run the gamut from acoustic ballads, to garage punk classics, to familiar R&B samples, but each one showcases the unique creativity the TikTok community injects into every track.

Last week, TikTok shared its Year On TikTok 2022 celebration, with three music categories that included The Hitmakers (Top US Artists, Lizzo), The Playlist (Top US Songs, “Sunroof” by Nicky Youre & Dazy), and Emerging Artists (including rising stars like Steve Lacy, Ice Spice, GloRilla, and more). In case you missed it, TikTok also released an extension to its YOTT 2022 report that took a deeper look at the music that trended and charted over the year. You can find that report, which discusses some of the most important music storylines of 2022, HERE.

Thank you for trend spotting with us in 2022. The TikTok Treats newsletter will return in 2023. Have a happy holiday season! And, as always, check out this week’s trends below: :

Five years after her debut, SZA released her sophomore album SOS, and the TikTok community can’t get enough of it. Singles from the album like “I Hate U” (1.1M+ total creations), “Blind” (244.5K+ total creations), and “Shirt” (33k video creations) have been big hits on the platform, and now that it’s finally out, creators are picking new favorites from SZA’s latest body of work. So far, the community’s favorites include her playfully murderous “Kill Bill” (283.9K+ total creations), known for its relatable lyrics, and the emotionally devastating “Nobody Gets Me” (14.5K+ creations), ideal for soundtracking confessions from creators who have strong feelings about the new album and admit to having feelings for their best friends. SZA’s fellow artists also showed her support of the new album, including Lizzo, who shared a video in praise of “Nobody Gets Me,” and Benny Blanco, a producer on “Nobody Gets Me,” who reveled in the relationship chaos that the SOS album is sure to provoke. Thanks in part to this boost from TikTok, SZA earned her first-ever #1 entry on the Billboard 200 chart for SOS, and a #1 on Spotify’s Global 50 chart for “Kill Bill.”
Coi Leray’s rise to prominence in 2021 received a boost from her TikTok-trending singles like “TWINNEM,” “No More Parties,” and “Ocean Prime” (w/ Bfb Da Packman). Coi’s latest single “PLAYERS” recaptured that energy, inspiring a flurry of creativity in the TikTok community. Creator @DJSaige caused a stir when she used her Serato Stems DJ software to combine Coi’s vocals with the iconic beat from Busta Rhymes’s 1997 classic “Put Your Hands Where My Eyes Can See,” sharing the result in a video that racked up over 1.4 million views. Created on December 6th, the remix has become one of the most popular sounds on TikTok, generating over 100k video creations, including clips from Ciara, and Coi herself (Coi’s clip racked up over 11 million views). The Busta mashup isn’t the only remix of Coi’s banger that’s going around: a Jersey Club remix of “Players” created by DJ Smallz 732 generated over 700k creations, bolstered by a trend that pays tribute to the cartoonish lovestruck reactions of Jim Carrey in The Mask.
UK singer-songwriter RAYE and New Jersey artist 070 Shake are establishing an ineludible presence on TikTok with their lovelorn “Escapism” single from RAYE’s upcoming My 21st Century Blues album. Racking up over 739k total creations since its October release with popular sped-up and slowed-down versions, the track is inspiring creators to replace toxic coping mechanisms with better ones, whether it’s a healthy habit like a new fitness routine, a productive day off spent tidying up, or simply trying something new, like applying chapstick to their eyelids on a night out. Boosted by the TikTok trend, the track has exploded, earning RAYE and Shake their first Hot 100 entries last week, before cracking the top 30 of the Billboard Global 200 chart this week. Recently, RAYE took to TikTok and thanked fans for the song’s success, saying, “That’s all that mattered to me, is people hearing music that I’m proud of.”
The TikTok community is gearing up for the holidays and drawing inspiration from LA rapper Lil Vada’s energetic song “Wop It” to get their moves right just in time for the family functions. Boasting over 21.9K creations, the Usher-sampling track finds creators doing their own renditions of a dance routine choreographed by creator @br3all3, and showing off their moves while they’re working a graveyard shift, dancing with friends at a Christmas pajama party, or reenacting how Dracula dances in Hotel Transylvania. Lil Vada is also having fun with the sound on his own TikTok page, reacting to videos of people dancing to the catchy track and sharing a montage of his musical journey since the release of “Wop It.”
Japanese pop duo YOASOBI made a major splash on TikTok with their smooth single “たぶん” (pronounced “Tabun,” which translates to “Perhaps”). The song has generated over 8 million video creations since its release last year, and it has resurged on the back of a new trend surrounding TikTok’s new AI filters. Using the “AI Manga” filter and the YOASOBI banger, creators on TikTok discover what they would look like if they were drawn as characters from a Manga or Anime film. While some are delighted with their cartoon physiques, others reveal pet-related mishaps, come up with a new and improved version of the Peso, or wonder if there are ghosts in the machine.
They scored a trending song on TikTok this fall with “No Se Va” (887.3k creations), and now Grupo Frontera has another hit on their hands. The regional Mexican group teamed with buzzing Mexican singer Carin León for the yearning single “Que Vuelvas.” Earning over 38.5k creations since its December 9th release, creators flock to “Que Vuelvas” to showcase expressions of their own love language, whether it’s through their favorite foods, the gifts they give their siblings, or the warm embrace of the ones that matter most. Augmented by the trending prowess of the two Mexican acts (Carin Leon had a viral hit of his own earlier this year when “La Boda Del Huitlacoche” racked up over 400k total creations), ”Que Vuelvas” generated over 6 million Spotify streams in less than two weeks.
Puerto Rico-born superstar Rauw Alejandro is one of the most popular Latin artists on TikTok, with over 13 million followers and trending hits like “PUNTO 40” (2.5 million creations) and “Todo De Ti” (2.7 million creations). Just in time for the holidays, Rauw blessed his fans on the platform with a gift: exclusive access to his new video for “Corazón Despeinado,” a highlight from his new album SATURNO. Optimized for TikTok’s vertical format and bursting at the seams with invention, Rauw travels into space, plays DDR at the arcade, and attempts to avoid a King Kong-sized mamacita. Available to watch in full on Rauw’s page, the clip has over 9.4 million views in just six days, and has inspired fans in the comments to anoint TikTok as the new go-to platform for music video exclusives. Rauw’s “Corazon Despeinado” follows in the footsteps of TikTok video premieres by artists like Tate McRae, Måneskin, and more.

TikTok is celebrating the holidays with a special event hosted by Alicia Keys. Streaming exclusively on Apple Music and on @AppleMusic on TikTok, the global superstar is set to host the first-ever Holiday Masquerade Ball tonight, December 21st at 7pm PT/10pm ET. Produced in partnership with TikTok, the 15-time GRAMMY® Award-winner’s epic one-night-only hometown performance at The United Palace in New York–packed with glitter and glamor to celebrate the holiday season.

An active member of the TikTok community and the inspiration behind trends set to songs like “My Boo” and “Girl on Fire,” Alicia Keys will perform songs from her new Christmas album Santa Baby, along with highlights from her illustrious career. During her performance, Alicia will welcome JVKE, a TikTok community favorite, for a special rendition of his hit trending single “golden hour,” which has generated more than 125k total creations on the platform.

“This is THEE Holiday party of the season,” said Alicia Keys. “I’m grateful to Apple Music and TikTok for helping me create a magic moment to showcase my first holiday album, in such a special way, for everyone around the world.”

Tune in at 7pm PST/10pm EST on Apple Music, or on Apple Music’s TikTok account @AppleMusic, to celebrate with Alicia and JVKE, and click HERE to access behind-the-scenes footage, setlist, and more exclusive content on the Shazam app after the show.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Annjie Houston, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:

Blink 182, Lil Yachty, Cardi & GloRilla, and More from Music On TikTok
Taylor Track Reveals, Sam Smith + Kim Petras, and More From Music on TikTok
Omar Apollo, The Throne, and More TikTok Trends to Watch This Week
BLACKPINK, Steve Lacy, and The Smashing Pumpkins Lead a Busy Week of Music on TikTok
On TikTok: ‘Yonce, Yeat, Lizzo, SZA and More
Britney & Elton, Snoop Dogg & Ice Spice Lead This Week’s TikTok Trends
Latin Pop, Celebrity Nemeses, and More From TikTok Music
Teenage Dirtbags and Super Freaks Take Over on TikTok
On TikTok: Beyoncé Strikes Back, Rosalía Returns, and More
“BILLIE EILISH,” Oklahoma Smokeshows, and K. Michelle Heat Up on TikTok
Rising Stars, Latin Pop Queens, and More From Music on TikTok
Step 1: Beyoncé, Ryan Tedder, Steve Lacy, & More on TikTok
Metallica, Flo Milli, Avril Lavigne, and More From Music on TikTok
Drake Feels No Ways, Doja Channels Elvis, and More from Music on TikTok
Gorillaz, John Legend, JOJI, and More TikTok Treats
ABBA and Radiohead Trend, Tate McRae Drops a New Video, and More from Music on TikTok
Highway to the Nostalgia Zone: the ‘80s Are Back on TikTok
Harry, Kendrick, and Kate Bush Highlight a Busy Week of Music on TikTok
This Newsletter Doesn’t Jiggle Jiggle, It Reports on the Biggest Music Moments on TikTok
On TikTok: Bad Bunny, Kendrick Lamar, and Suki Waterhouse Make Waves
Justin Gets “Honest,” PSY Returns, and More TikTok Stories
Moon Knight, Skillibeng, and More From a Leveled Up Week For Music on TikTok
On TikTok: Lizzo Returns, Ambitious Creators Show Off Their Skills, and More
A Harry Styles Hit, a Daddy Yankee Renaissance, and More TikTok Music Stories
Durk, Jack, Demi, and Fergie Inspire TikTok Music Trends
Pharrell, Coi & Nicki, and 80s Country Lead the Way on TikTok
Only On TikTok: Kevin Gates, Patsy Cline, and Pixar Make Music Trends
French Pop Meme-Making, Russ Remixes, and More TikTok Stories
All The Pheelz: Afrobeats, Batman, and More TikTok Music Stories
Mariah Carey, Euphoria, Cat Burns, & More on TikTok

Dre’s Halftime, Phoebe’s “Motion Sickness,” and More from Music on TikTok
Becky & Karol G, Madonna, and Nelly Furtado Highlight the Week in Music on TikTok
Major Bags, ’70s Gems, Space Jam DVDs, and More TikTok Music Stories
Here Come the TikTok-Steppers: Charlie Puth, Ini Kamoze, Mason Ramsey & More
Act Like You Know: Time Machines, The Ting Tings, & More on TikTok
“Pushin P,” Papa Roach, “Pompeii” and More Music Trends from TikTok
We Need to Talk About “Bruno,” And Other TikTok Music Trends
TikTok Rings In The New Year with Bad Bunny, Drill Remixes, and R&B Hits
TikTok’s 2021 Music Report: Key Takeaways
TikTok Reveals Top Songs of 2021, Incl. Doja Cat, Coi Leray and More

For more info, please contact:
Michelle McDevitt, Annjie Houston, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

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SZA’s ‘SOS’ Signal, Coi and Busta Mash Up, Plus More TikTok Trends to Close Out 2022

12.21.2022

TikTok Treats, Week of December 19th

TikTok Says Goodbye to 2022 with Big Hits From SZA, a Coi Leray x Busta Rhymes Mashup, Major Collabs in R&B and Regional Mexican Music, Plus Much More

The News:

The Background:

Links:

The Background:

Links: