12.1.2022

TikTok Treats, Week of November 28th

Fetty Wap Delivers a New Turkey Day Anthem, Jason Derulo Soundtracks Uncomfortable Conversations, and $hyfromdatre Taunts Her Way to the Top

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more.

2022 was yet another eventful year on TikTok, with more trending moments, hit songs, and exciting new artists than one can count. Next week, TikTok celebrates the Year On TikTok 2022, highlighting the moments, music, and people who made 2022 Truly For You. Stay tuned to find out which songs and artists ruled the roost, and to peek at another class of emerging artists who used TikTok to jumpstart their careers.

Check out this week’s trends below:

There are dozens of classic Christmas songs, but often other holidays get the short shrift. Luckily for all, Fetty Wap took to TikTok to introduce a Thanksgiving anthem for the ages. The Paterson, NJ star unveiled a sumptuous cover of “Sweet Yamz,” a cover of Masego & Devin Morrison’s 2021 song “Yamz.” With over 31k creations to date, the song’s glorious harmonies soundtracked all sorts of Thanksgiving goodness over the past week, ranging from a first-ever home-cooked Thanksgiving, to a washing machine feast, to perfectly reheated leftovers. “Sweet Yamz” earned plaudits from influential fans like Lizzo, Snoop Dogg, and Wiz Khalifa, and inspired cover versions from auto-tune experimenters and the legendary singer Charlie Wilson, who blew everyone (including original artist Devin Morrison) away with his powerful performance. Devin Morrison celebrated by duetting (and harmonizing with) his favorite “Sweet Yamz” videos and making sure the TikTok community knew his original version.
For many, Thanksgiving brought a heap of happy moments with loved ones and assortments of comfort food. Backed by Jason Derulo’s chart-topping 2009 hit “Whatcha Say” (57.6K+ creations), a new trend shows that a healthy side of shady comments and questions from loved ones were also on the menu. The Imogen Heap-sampling song is the inspiration for creators to display their family members walking away from the table in slow-mo when they’re asked invasive questions that they’d rather not answer. Some creators reflect on the questions from the couch as they joke about how their parents don’t understand why they left the dinner table.
With her catchy track “6000 Degrees,” rising North Carolina rapper $hyfromdatre has TikTok creators feeling confident enough to take some lighthearted digs at those who may be envious of them. The taunting “ah hah” lyrics in the outro resonate with creators who know they have the cutest dog, know their makeup and video editing skills are top tier, and know their baby is a daddy’s girl. TikTok favorites like Latto, Ice Spice, and Coi Leray joined in the trend, adding to the platform’s 1.2M+ creations with the sound. $hyfromdatre excitedly added to the fun on her own account, exclaiming that every song she makes is a hit.
Always eager to discover new artists and create the next trend, the TikTok community is the perfect test audience for artists previewing new music. Alt-pop duo DWLLRS previewed their heartbreaking song “Blue Spirits” (65.1K+ creations) in early May, eventually inspiring a wholesome trend this fall. Repurposing the song with lighthearted context, creators record themselves holding out their arms for a hug from a loved one. In recent creations, TikTok users share videos of warm embraces with their roommates, besties, siblings, or no one at all, if they’re enjoying single life as much as @Nevaaadaa. DWLLRS did their part to keep the sound trending on TikTok, sharing a montage of creators’ videos and participating in the trend themselves.
Country star Brett Young’s 2017 song “Like I Loved You” (124.3K+ creations) has TikTok creators feeling petty as they comically air grievances about their current and former loved ones. Inspired by Young’s emphatic lines, “We can still be friends/No, I don’t want to be friends,” a new trend creators respond to their parents kicking them out of the house, share relationship advice, and reveal how sports rivalries cause friendships to temporarily pause. Brett Young hopped on TikTok to interact with the sound, sharing footage from his live performance of “Like I Loved You.”
The World Cup is reaching a fever pitch, and the “football” frenzy is influencing music consumption on TikTok. Popular creator iShowSpeed made a song, “World Cup,” specifically for the occasion, which is picking up steam and becoming an unofficial anthem. With over 185k creations, the video soundtracks distracted days at school, tributes to legends of the game, and examples of how for some fans, ball is life. The song’s popularity inspired iShowSpeed to take a trip to the World Cup himself, where he met his hero Cristiano Ronaldo. Other, more official World Cup anthems are taking over, as well: Jung Kook of BTS turned heads with “Dreamers” (747k creators, many of which commenting on his performance at the opening ceremony), and creators took a nostalgic look at past World Cup anthems like Shakira’s 2010 banger “Waka Waka (This Time For Africa)” (308k creations).
This past weekend, to close out a month of #RnBVibes, TikTok made its presence known on the blue carpet at the 2022 BET Soul Train Awards. Prolific R&B singer-songwriter Eric Bellinger represented as the host, chatting with some of the genre’s rising and most prominent stars,ranging from Lucky Daye and Queen Naija to Coco Jones. Eric was a natural interviewer, asking artists about their upcoming collaborations, their favorite R&B songs, and even their favorite TikTok trends. Recent trending tracks like Muni Long’s “Hrs & Hrs,” Lizzo’s “About Damn Time,” and Beyoncé’s “BREAK MY SOUL” took home awards, emphasizing TikTok’s influence at the BET Soul Train Awards.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Annjie Houston, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

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TikTok Celebrates Thanksgiving with “Sweet Yamz” and Derulo Jamz

12.1.2022

TikTok Treats, Week of November 28th

Fetty Wap Delivers a New Turkey Day Anthem, Jason Derulo Soundtracks Uncomfortable Conversations, and $hyfromdatre Taunts Her Way to the Top

The News:

The Background:

Links: