10.20.2022

TikTok Treats, Week of October 17th

Daft Punk Gets On Board, Carly Rae Jepsen Comes Back For Us, Mary J Blige Offers Positive Affirmations, and More Highlights From a Busy Week of Music on TikTok

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. Check out this week’s trends below:

Taylor Swift’s Midnights releases on Friday, and TikTok has made it easier than ever to enter her unique world with the new Taylor Swift Midnights content hub, live now on TikTok and the web. The content hub allows fans to explore all aspects of the world of Midnights on TikTok, containing all of her tracklist reveal videos and #SwiftTok content from her legion of fans on the platform. The Taylor Swift Midnights hub will be updated with the full album playlist when it’s available on Friday, and will populate with user-created videos that use the album’s songs in creative ways. Tune in on Friday to experience Midnights with the TikTok Community.
Pop icon Carly Rae Jepsen commands a cult following on TikTok and beyond, who hang upon her every lovingly-crafted lyric and euphoria-inducing chorus. Since releasing her last single “The Loneliest Time,” a collaboration with Rufus Wainwright, on October 7th, she’s been the center of a fun-loving, backward-looking trend that springs from the singer’s personality-driven vocal delivery. The trend surrounds a half-spoken line from the new song–”I’m coming back for you, baby…I’m coming back for you!”–and is perfectly suited for everything from reusing a favorite water glass, procrastinating on necessary school work, giving up alcohol during pregnancy, or leaving friends to go on a “side quest.” With over 16k video creations in less than two weeks, “The Loneliest Time” looks like the latest viral hit for the Canadian singer, who shared her own version of the trend this week and introduced her adorable cat in the process.
Country singer Megan Moroney scored her first hit on the Billboard Hot 100 earlier this month, and she has TikTok to give thanks. The self-described “professional emo cowgirl” struck a chord with the community with her song “Tennessee Orange,” an emotional ode to a new love–Moroney, a proud Georgia Bulldogs fan, is even willing to wear the colors of their rival Tennessee Vols to show how much she cares about him. Moroney first teased the song on TikTok in August, promoting it with heartfelt videos and acoustic live performances until she officially released the song in September. Propelled by Moroney’s growing profile, the song has been used to soundtrack best friend reunions, college love stories, and much more, and inspired an acoustic cover by user @carolinesmallwoodmusic that generated over 4.6 million views. With over 35.5k video creations to date, “Tennessee Orange” has become one of the biggest country hits of Fall 2022, reaching a new peak of #75 on the Hot 100 and #20 on the Hot Country Songs chart this week. Meanwhile, Moroney is slyly crediting her song for inspiring UT’s big win over Alabama over the weekend.
Mexican group Grupo Frontera has creators in the mood to dance freely with their cover of Colombian folk-pop song, “No Se Va,” originally by Morat. Garnering over 213K+ creations, the Grupo Frontera version of the song gets creators to show off their best moves as they dance with their sisters, classmates, and by themselves in the comfort of their homes. In other recent videos, “No Se Va” soundtracks creators’ quinceañera decoration videos, cooking tutorials, and quick hacks for making homemade tortillas. The viral success of “No Se Va” earned Grupo Frontera their first Billboard Hot 100 entry, as it became just the fifth-ever regional Mexican song to reach the Hot 100 in the chart’s 64-year history.
The TikTok community prides itself on authenticity. Creators often encourage each other to be confident in being themselves and make their own decisions, regardless of what other people say or do. With this in mind, creators have kicked off a comedic trend sparked by Mary J. Blige’s 1997 R&B hit “I Can Love You” ft. Lil Kim (33K+ creations), in which they portray themselves responding to someone telling them what they would never do. Mary J. Blige’s brief repetition of the line “I can, I can” resonates with creators who could eat sushi every day, love sleeping in their own messy rooms, and can easily cut people off despite what anyone thinks.
They’ve been around the world and back again, and now legendary French house duo Daft Punk is on TikTok. The robotic dance overlords joined the platform earlier this week with a bang, sharing a video soundtracked by their 2013 song “Contact” and racking up over 1 million views in 24 hours. The legendary duo’s new TikTok account, which will honor their legacy and share exclusive content from their archives specifically for the channel, arrives with two official Daft Punk filters for fans to use. Created by Dutch effects designer Isabel Palumbo in collaboration with TikTok’s Effect House, the first filter introduces a Daft Punk-style helmet for the community to model, while the second brings to life Charles the Dog–a character first seen in the video for 1998 Grammy-nominated track “Da Funk.” Though the band broke up in 2021, the TikTok account is active–the group already posted a second video, celebrating the 25th anniversary of their debut album Homework.
Latinx Heritage Month might’ve wrapped up over the weekend, but the TikTok community is still getting their groove on to past hits by Latinx artists. TikTok creators have given new life to Mexican rapper Ms. Krazie’s 2008 song “A Gangster’s Wife,” as they vibe out to the track in their own creative ways. Boasting over 1M+ total creations, “A Gangster’s Wife” inspires creators as they enjoy affection from a significant other, show off their necktie tying skills, and share the differences between how they handle being sick versus their partner. Ms. Krazie also interacted with her trending sound on, reacting to creators’ videos with the duet feature and thanking fans for making the song go viral on TikTok. Receiving a boost from TikTok, “A Gangster’s Wife” earned a top ten spot on Spotify’s Global Viral 50 charts with over 9 million streams to date.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Annjie Houston, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:

END

our work

clients

press releases

our team

On TikTok: Carly Rae, Daft Punk, and MJB Lead a Diverse Group of Musical Trends