9.25.20
It Starts On TikTok: Jennifer Lopez and Maluma
The two Latin superstars partnered with TikTok for a Behind The Video LIVE stream for their 2-part “Pa Ti”/”Lonely” Music Video and enlisted the help of Charli D’Amelio to kick off the #PaTiChallenge for Latinx Heritage Month
The News:
TikTok is proud to foster a community that’s at the cutting edge of pop culture, creating viral trends, propelling songs up the charts, and minting new icons. What starts on TikTok as a brief moment of inspiration can snowball into a movement that changes the culture. Now, for the first time, TikTok teamed up with a major artist to launch an interconnected, multimedia story–starting on TikTok.
Today, TikTok reveals the full extent of its wide-ranging partnership with Jennifer Lopez as she shares her new two-part music video “Pa Ti/Lonely.” Collaborating with Latin superstar Maluma, her duet partner in the new single, Lopez enlisted the TikTok community, including TikTok Breakout 10 creator Charli D’Amelio, to help make her new video release a can’t miss event. Our new partnership with Lopez and Maluma arrives as TikTok celebrates its #FamiliaLatina during Latinx Heritage Month.
Lopez kicked off the campaign on Monday, posting intriguing videos on her TikTok account teasing the collaboration with Maluma on the “Pa Ti/Lonely” music video. In a TikTok LIVE stream last night, hosted on Lopez’s TikTok account, the two superstars offered fans an intimate behind-the-scenes look at the music video, detailing the nuts-and-bolts of making a major music video during COVID and packing in cameos and easter eggs for the fans. The stream ended with a premiere of “Pa Ti/Lonely,” which featured a cameo from Charli D’Amelio. TikTok users can join the fun by emulating Lopez and D’Amelio’s moves in “Pa Ti” and tagging their videos with #PaTiChallenge.
Jennifer Lopez is a major presence on TikTok, where she’s one of the most-followed celebrity accounts (11.1 million). After performing at Super Bowl LIV with Shakira, Lopez launched the #JLoTikTokChallenge with audio from her performance, inspiring hundreds of thousands of creations and generating over 356 million video views.
Read more at TikTok’s newsroom: https://newsroom.tiktok.com/en-us/it-starts-on-tiktok-jennifer-lopez-and-maluma
Read about TikTok’s Latinx Heritage Month initiatives: https://newsroom.tiktok.com/en-us/latinx-heritage-month
Please contact Michelle, Andrea, or Erin for more info.
The Background:
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
Click here to read TikTok’s statement to its Black community: https://newsroom.tiktok.com/en-us/a-message-to-our-black-community
Links:
Read more at TikTok’s Newsroom: newsroom.tiktok.com