5.25.2022

TikTok Treats, Week of May 23rd

Future, Post Malone, Tems, and More Make Waves With Hit Songs, But the Biggest Hit Comes From an Awkward Rap by a BBC Host

The News:

Each week, the TikTok Treats newsletter does not jiggle jiggle, but it does give a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. Have a look and listen to the latest trends, which range from #1 Billboard smashes, slow burning ballads, to inescapable memes:

- Anyone spending time on TikTok over the past month has likely heard one of the year’s most unconventional trending hits. “Jiggle Jiggle” started life as a humorous rhyme in Weird Weekends, a BBC 2 show hosted by Louis Theroux, but the song re-entered public consciousness after Theroux’s recent Chicken Shop Date interview with @AmeliaDimz (the man has been working on his flow!). In March, production duo Duke & Jones added a beat and auto-tune to Theroux’s rap, and since then, the song has become one of the most popular sounds on TIkTok. The bouncy remix inspired a dance challenge, in which a pair of creators dons sweatpants and a hoodie before engaging in an awkward shimmy. With 3.7 million video creations to date, the song has reached the ears of luminaries such as Shakira, Snoop Dogg, and Megan Thee Stallion, who danced to the song with her boyfriend Pardison Fontaine. Louis Theroux commented on his unlikely viral moment on his first-ever TikTok, as he strutted down the streets of London.
- Over the past year, Nigerian singer-songwriter Tems has made waves on TikTok with her feature on Wizkid’s global smash “Essence” and her solo track “Free Mind.” Now, her voice is winning over the TikTok community once again with her R&B track “Higher,” sampled on Future’s “WAIT FOR U” ft. Drake. Capturing the heartfelt essence of the original Tems track, “WAIT FOR U” has racked up over 101K creations on the platform. Creators are taking to the sound to display their apartment tours, intricate tattoo designs, and relationship tips. The song is taking off from TikTok to Billboard, recently debuting at #1 on the Billboard Hot 100.
- The weather in the U.S. is getting warmer by the day, and the TikTok community is anticipating a fun summer ahead. Getting prepared for “hot girl” and “city boy” summer, creators are vibing to Memphis duo Hitkidd & Glorilla’s “F.N.F. (Let’s Go).” Garnering over 69.1K creations combined, the bouncy beat and enthralling hook of this song resonates with creators who are embracing the idea of being single for the summer. TikTok users vibe out to the track in their houses, show off their best footwork as they do the Memphis-signature jookin’ dance, and share their excitement for the season. The infectious track continues to grow beyond TikTok, gaining 1.5 million streams in one month of release and charting at #1 on the US Spotify Viral 50 chart this week.
- Regional Mexican group Los Capos De Mexico has taken over TikTok in recent weeks with their lively 2012 track “La Canalera.” The Spanish-language song has amassed over 678K creations across two different sounds and has sparked a host of trends. While some creators are using the sound to suggest that their partners are being unfaithful, others are using it to perform hilarious dance moves with loved ones in their lives. The TikTok community has the unparalleled talent to make the most seemingly random actions into a viral trend. The proof: “La Canalera” also inspired a trend of creators trying to flare their nose to the beat of the song.
- As summer approaches, so does graduation season, and TikTok creators have found a new favorite anthem for walking in caps and gowns. TikTok creators turn to Post Malone’s 2016 hit “Congratulations” (35.3K+ creations combined) to highlight their milestone accomplishments, such as graduating from high school and college. In recent videos, scholars of TikTok celebrate their last days of school as they repurpose their worksheets as confetti, make snow angels with their homework, and show off their graduation outfits. Post Malone also interacted with the sound on his page, sharing the wholesome reaction of a man who never hadn’t heard the song before.
- Nashville-based singer-songwriter Stephen Sanchez had a song and a dream, and thanks to TikTok, his song is racking up streams by the tens of millions. Sanchez released his song “Until I Found You” in December 2021, and took every opportunity he had on TikTok to grow his following and spread the word about his song. In the winter, he advertised how well his song soundtracked a sled excursion down an icy road, and imagined what life will be like when he finds the one he loves. Around Valentine’s Day, Stephen shared a stripped down piano version of the song with his cat in his lap, generating over 12 million views. Ever since, Stephen has continued to post videos of his best feline friend, and his song has gained momentum, generating over 146k video creations and 50 million streams on Spotify (where it currently ranks #2 on the US Viral 50 chart), powered by his own videos and other videos of creators finding their soulmates, pets, and more. For his part, Stephen has been grateful for his TikTok fans, who helped propel the song to the point where it could be performed on Seth Meyers earlier this month.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Kerry Harrison, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

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This Newsletter Doesn’t Jiggle Jiggle, It Reports on the Biggest Music Moments on TikTok

5.25.2022

TikTok Treats, Week of May 23rd

Future, Post Malone, Tems, and More Make Waves With Hit Songs, But the Biggest Hit Comes From an Awkward Rap by a BBC Host

The News:

The Background:

Links: