TikTok Partners with XO, Republic Records, and Wave for “The Weeknd Experience,” A Cross-Reality Moment
Live Streamed Exclusively On TikTok, “The Weeknd Experience” Airs August 7th @ 5:30pm PT
“The Weeknd Experience” Leverages 3D Renderings, Audience Interaction, and Picture-In-Picture Video for an Innovative and Interactive Music Experience
TikTok announces its first-ever cross-reality experience, featuring The Weeknd.
In partnership with XO, Republic Records, and Wave, TikTok presents The Weeknd Experience, an immersive XR on TikTok LIVE stream. On Friday, August 7 at 5:30pm PT/8:30pm ET on the official @TikTok account, fans will find themselves captivated and suspended in space while The Weeknd invites viewers into the awesome madness of his world, as seen through his own eyes. Fans will have the chance to interact with The Weeknd throughout as he takes viewers on an epic After Hours journey.
Created with Wave, the market leader in interactive virtual entertainment experiences, #TheWeekndEXP offers an “at-home” experience like no other–a technologically innovative presentation of the world’s most listened-to artist on Spotify playing smash hits from his recent #1 album After Hours, the most-streamed R&B album in history. After Hours has dominated, with Rolling Stone declaring it as the biggest album of the first half of 2020. “Blinding Lights,” the second single from After Hours, inspired over 1.5 million video creations on TikTok, racking up tens of millions of views and birthing the “#BlindingLightsChallenge.” The song’s success on TikTok helped propel it to #1 on the Billboard Hot 100.
The Weeknd Experience will raise funds for the Equal Justice Initiative, and TikTok will match funds raised up to a generous amount. The Equal Justice Initiative is committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society. Fans can donate directly from the TikTok app.
Additionally, fans can support by purchasing exclusive merchandise inspired by The Weeknd Experience with proceeds donated to Equal Justice Initiative. We will match those proceeds with a donation of our own. The new merch capsule release will only be available from August 6th – 10th and will be available at http://shop.theweeknd.com. More information on Equal Justice Initiative can also be found at https://eji.org/
#TheWeekndEXP will gather everyone from all walks of life to create legendary memories through a combination of featured hashtag challenges, creative effects, and a must-see experience. Join TikTok on August 7 at 5:30pm PT on @TikTok LIVE stream to bear witness to this unforgettable moment.
Fans can RSVP for The Weeknd Experience here: wave.watch/theweekndontiktok
Check out TikTok’s announcement blog post: https://newsroom.tiktok.com/en-us/the-weeknd-experience-on-tiktok-live
For more info, please contact:
Michelle McDevitt, Audible Treats – firstname.lastname@example.org
Leah Linder, TikTok – email@example.com
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