3.17.2021
Video: TheHxliday – “Opps“
The Endlessly Creative Motown Records Artist Explores the Harder Edges of His Sound
Critical Praise:
“You can feel TheHxliday’s passion with each line as he howls for help. ‘Save Me’ is the new kind of pop song. Instead of recycling that old bubblegum sound that ruled the early 2000s, TheHxliday’s new record is raw and emotional, but still has the appeal of a radio hit.” – Complex
“Get ready because TheHxliday season is coming… just in the knick of time. TheHxliday is going to be your new favorite artist out of Baltimore, Maryland, winning over the hearts of many at just 18 years old.” – FLAUNT
The Song:
19-year-old singer-songwriter TheHxliday is impressively versatile, swinging from candy-coated trap to emo-tinged balladry to propulsive R&B without breaking a sweat. Continuing his custom of dropping music on special occasions, the Motown Records signee celebrates St. Patrick’s Day with “Opps,” a speaker-knocking new single. Populated with booming 808s and buzzing synths from Damian Vinh Hien Hoffmanns, “Opps” finds Hxliday alternating high-register runs with quick bursts of triplet rhymes as he warns his enemies that he’s always watching.
Directed by SeventhKevin, the video for “Opps” is as brazen and confident as the song itself. The video starts with TheHxliday pulling up in a Bentley, and proceeds to transform him into an iced-out baby, amidst a host of other situations that spotlight the young artist’s fresh style. “Opps” is the Baltimore native’s first new song since the release of Batbxy, his recent EP.
Released on New Year’s Day, Batbxy shows off TheHxliday’s uncanny knack for infectious, and other worldly melodies. Across the EP’s six tracks, which include singles like moody “Thank U” and the carefree “Laugh A Little,” the young artist sings with an uplifting energy that belies the pain expressed in the lyrics. Most recently, TheHxliday released an emotional visual for the R&B-influenced banger “Nxbody,” and a romantic clip for his Gen Z love anthem “Batgirl.”
Batbxy is merely the first salvo in what’s shaping up to be a busy 2021 for TheHxliday. Since he started posting to SoundCloud in his adolescence, he’s made upwards of 1,000 songs, including his his emotional 2018 breakout “Enemy,” which caught the attention of tastemaking multimedia crew Lyrical Lemonade, and sharp songs like “Save Me,” which received praise by the likes of COMPLEX and FLAUNT. Keep a watchful eye on the calendar–Hxliday season approaches.
Buy/Stream “Opps”: https://thehxliday.lnk.to/Opps
Watch “Opps”: https://thehxliday.lnk.to/OppsV
Buy/Stream Batbxy EP: https://thehxliday.lnk.to/BBEP
Batbxy EP tracklist:
- Nxbxdy
- Laugh A Little
- Thank U
- Lxnechild
- Batgirl
- Bad
Please contact Michelle or Kerry of Audible Treats or Kevin or Ernest of Capitol Music Group for more info.
The Background:
TheHxliday isn’t afraid to tap into his feelings. Equal parts introspective and inspiring, the 19-year-old artist is very comfortable with the concept of openness. Through his pop-infused hip-hop, TheHxliday showcases his approach to understanding and digesting life. TheHxliday got serious about music at age 13, after his mom, who was in an alt-rock band called Chick Flick, introduced him to GarageBand and showed him how to loop beats. With music in his bloodline and an incredibly wide-ranging array of genres in his headphones—his favorite artists include My Chemical Romance, Bruno Mars, and Eazy-E—TheHxliday refined and established his own sound across a year of making music in his bedroom. On songs like “Laugh a Little”—from his New Year’s Day Batbxy EP— the rising Baltimore star born Noah Malik Lee offers sage advice for healing oneself while sounding as playful as the title suggests. As a member of the industry-shifting, DIY SoundCloud rap class of the mid-2010s, TheHxliday stands decidedly apart from his peers. TheHxliday’s life changed after dropping his 2018 hit “Enemy.” It’s the ultimate Gen Z breakup anthem, telling the story of the inner strength required to move forward after a toxic relationship ends. It expanded his creative circle to include the inimitable Motown Records, and the Lyrical Lemonade video crew based in Chicago. TheHxliday then followed up with his biggest hit to date “Save Me.” By combining his passion for rock, pop, hip-hop, and R&B, TheHxliday created a mercurial style that refuses to be boxed into any genre.
Links:
instagram | twitter | youtube | soundcloud | spotify
“Opps”: https://thehxliday.lnk.to/Opps / https://thehxliday.lnk.to/Oppsv
“Batgirl”: https://thehxliday.lnk.to/BatGirl
“NxBody”: https://TheHxliday.lnk.to/NxbodyVPR
BatBxy EP: https://thehxliday.lnk.to/BBEP
“Laugh A Little”: https://thehxliday.lnk.to/LALPR
“Thank U”: https://www.youtube.com/watch?v=9n3vpKkptvQ
“Save Me”: https://www.youtube.com/watch?v=ve61WC3E_7k