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There are few labels in hip-hop doing it quite like Funk Volume. Co-founded by Damien ‘Dame’ Ritter and flagship artist Hopsin, the Los Angeles-based label, now home to a full roster of artists including Dizzy Wright, Jarren Benton, SwizZz, and DJ Hoppa, has made a commitment to protecting the integrity of the music, and in doing so, offers a creative platform, a place where artists can freely express themselves without outside control or pressure.
[wpex click for full bio]One of hip hopâs stealth success stories of recent, Funk Volume was built out of necessity. In 2008, Stanford University MBA grad Damien âDameâ Ritter watched his younger brother SwizZz and pal Hopsin fight to gain recognition in the over-saturated music industry. Even with Hopâan actor with major credits, signed to legendary Ruthless Recordsâthe San Fernando Valley natives were stonewalled in grabbing new fans. âThey needed marketing help getting their music more exposure,â recalls Dame. âFunk Volume is Hopsinâs ideaâthe name and the initial logo. I just made it an actual record label.â Ritter invested along with bringing his experience from working abroad at companies such as Wells Fargo and Goldman Sachs. Their flagship artist left his Ruthless deal, and Funk Volume began focusing on kicking down industry doors from their bedrooms and basements.
âWeâre trying to do something that hasnât been done in a whileâbring it back to the artist,â says Dame, who believes in giving full creative control to the tight-knit and colorful roster that now boasts Dizzy Wright, Jarren Benton and DJ Hoppa, in addition to mainstays Hopsin and SwizZz. âWhat I feel weâve lost over the last 10 years was the diversity in music,â he asserts. âEverybodyâs story should be shared, whether youâre the cool-guyâlike Dizzy, or were picked-onâlike Hopsin. The common thread is that itâs dope.â Hop adds, âI just want a dynasty of real emcees, not just not from my neighborhood. I just want dope emcees from anywhere,â which has so far included Las Vegas and Decatur. With no office and a strong emphasis on in-house production, touring and videos, the collective attacked social media to focus on accumulating metrics. It was there that Dame says that blogs, booking agents and others paid attention. âBecause of the numbers, they know itâs real.â Artists ranging from Tech N9ne to Joey Bada$$ to 2 Chainz have collaborated with the roster, now claiming two XXL Freshmen acts. Such accolades rival more than a few major-backed boutique labels. âThe way we do things here is we interact with the fans,â offers Hopsin. âWe keep it hot and sizzlinâ and make them want to be all up on our pages.â These supporters brought their attention to iTunes and YouTube, with sales in the five-figures and views approaching 10 million. More than just a virtual experience, on any given day, the labelâs acts are spread over the globe on tour. âItâs cool to have an online presence, but to be on this label, you have to have a dope live show,â adds Dame, who frequently travels with his acts to ensure that the labels extensive merchandise is stocked and operations run smoothly.
Following the success of 2012âs releases including Jarrenâs Free Basinâ With Kevin Bacon and Dizzyâs Smoke Out Conversations, which debuted on the Top 50 Rap chart, more is in store. The digital label is soon to announce a physical distribution deal, as they also explore potential apps and other platforms to promote their artists. 2013 promises full-length albums from Dizzy Wright, SwizZz, and Jarren Benton following Hopsinâs long-awaited Knock Madness studio effortâthe labelâs biggest to date. Additionally, Ritter is at work on his first book, tailored to help independent artists better understand what it takes to build a career in music.
With over 415,000 Facebook fans, 62 million YouTube views, and breakthrough releases ahead, the young outfit is about to turn it up.
[/wpex]Funk Volumeâs Application Includes News, Streaming Music, And Exclusive Content From The Labelâs Roster
Funk Volume Releases Documentary DVD Independent Living
Funk Volume Signs Three Producers To Label
Funk Volume Announces Documentary Film Independent Living To Be Released Fall 2013
Fifth Annual Rapper Contest Offers $4,000 In Prizes, Opportunity To Open For Funk Volume Artists
Hopsin, Dizzy Wright, Jarren Benton And SwizZz Welcome In The New Year With A Label Collab
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