7.17.2020

Audio: Shoreline Mafia – “Perc Popper”

OhGeesy and Fenix Flexin Indulge in Their Favorite Pastimes in the Latest Single From the L.A. Collective’s 7/31 Mafia Bidness Project

Critical Praise:

“After dropping a terrific debut album last November — a stylish bundle of songs that somehow felt nonchalant and meticulous at once — Shoreline Mafia has since become one of the most fascinating acts in a resurgent L.A. rap scene. And on Saturday night, the [collective’s] chemistry was something you could practically reach out and touch. These guys love rapping, and even more than that, they love rapping with each other.” Washington Post

“Videos filmed in graffitied, just-made condos and fluorescent strip malls near East Hollywood helped make Shoreline Mafia the [collective] of choice for truant teenagers. “Musty” and “Bottle Service” are definitive Shoreline: rollicking, slithering, and, in their creation, laughably janky and blatantly illegal.” – Noisey

“Shoreline Mafia is leading L.A.’s unruly rap renaissance.” – The FADER

“The only prerequisites to enjoying their music are a functional set of ears” – Passion of the Weiss

The Song:

The most gleefully hedonistic emcees in L.A.’s new rap renaissance, Shoreline Mafia specialize in hard-hitting, party-positive bangers. Today, the West Coast’s favorite rap collective shares “Perc Popper,” an unapologetically raw new anthem. Produced by DJ Flipp, “Perc Popper” is a showcase for Fenix Flexin and OhGeesy, as the two emcees engage in a friendly competition to determine who is more savage: “In a foreign whip n**** and it’s stolen/Look at my mouth, lil b*tch, I’m golden,” says Fenix. “Perc Popper” is the latest single from Mafia Bidness, the group’s upcoming debut album, following the Helluva-produced “Change Ya Life” (1.5 million Spotify streams in two weeks).

Working with frequent collaborators and new faces, Mafia Bidness expands and refines the Shoreline sound, offering viciously clever bars atop propulsive instrumentals. Hosted by OhGeesy, Fenix Flexin, Rob Vicious, and Master Kato, the upcoming project fits firmly within the West Coast tradition, offering beats that reference classic hyphy, G-funk, and party rap tracks, bringing hard-hitting L.A. anthems produced by frequent collaborators RonRon and Ace The Face, and furthering the deep connection between flourishing rap scenes in Los Angeles and Detroit. Dedicated to the memory of the collective’s late friend Mac P Dawg, Mafia Bidness hits DSPs on July 31st via Atlantic Records and is now available for pre-order.

Mafia Bidness is the crown jewel of a massive year for Shoreline Mafia. In late June, the crew connected with YG for “Gangstas & Sippas” (Remix), a new version of the Too $hort-sampling, Q Da Fool-featuring slapper. Earlier this year, Shoreline recruited Lil Yachty for the laid-back rider’s anthem “Ride Out.” Both “Ride Out” and “Gangstas & Sippas” (Remix) will appear on Mafia Bidness.

This spring, Rob Vicious shared his new mixtape Breakthrough, which featured production from Three 6 Mafia’s DJ Paul and a guest appearance from Fenix Flexin. Fenix is currently preparing to release his first solo project later this year. In February, before the COVID pandemic, Shoreline performed their first festival-headlining set at Vancouver’s Lil Fest.

Stay tuned for much more information about Mafia Bidness in the coming weeks.

Buy/Stream “Perc Popper”: https://shoreline.lnk.to/PercPopper

Pre-order Mafia Bidness: https://www.hellawave.com/mafiabidness

Please contact Michelle or Kerry for more info.

The Background:

The pulse of Los Angeles loudly echoes through its rap crews.

In the late eighties, N.W.A. reflected the pre-riot tension of a city on the brink of total collapse. Cypress Hill finally gave the Latin community (and smokers everywhere) a seat at the pop culture table throughout the nineties. Odd Future magnified the skate mayhem of the Fairfax district in the aughts. That brings us to Shoreline Mafia. Since formally launching in 2016, the collective of four diverse, dynamic, and dangerous talents— OhGeesy [Alejandro Coranza], Rob Vicious [Robert Maggee], Fenix Flexin [Fenix Ryinski], and Master Kato [Malik Carson]—went from popular Soundcloud uploads to selling out arenas and picking up platinum plaques.

The group has garnered unanimous acclaim from Pitchfork, The FADER, Forbes, The Washington Post, Noisey, and more, and racked up more than 2 billion streams by 2020.