8.6.2020

Video: Shoreline Mafia – “Hoe Sh*t”

Shoreline’s Fenix Flexin Enjoys a Solo Showcase in the Latest Video from Mafia Bidness

Critical Praise:

“After dropping a terrific debut album last November — a stylish bundle of songs that somehow felt nonchalant and meticulous at once — Shoreline Mafia has since become one of the most fascinating acts in a resurgent L.A. rap scene. And on Saturday night, the [collective’s] chemistry was something you could practically reach out and touch. These guys love rapping, and even more than that, they love rapping with each other.” – Washington Post

“Videos filmed in graffitied, just-made condos and fluorescent strip malls near East Hollywood helped make Shoreline Mafia the [collective] of choice for truant teenagers. “Musty” and “Bottle Service” are definitive Shoreline: rollicking, slithering, and, in their creation, laughably janky and blatantly illegal.” – Noisey

“Shoreline Mafia is leading L.A.’s unruly rap renaissance.” – The FADER

“The only prerequisites to enjoying their music are a functional set of ears” – Passion of the Weiss

The Video:

Building a massive fanbase on the West Coast and beyond, Shoreline Mafia gets its power from the contrasting personalities of its members. Offering a new video that showcases the contributions of Fenix Flexin, Shoreline Mafia shares “Hoe Sh*t.” A classic L.A. throwback with wobbling bass and woodblock percussion from producer Bruce24k, “Hoe Sh*t” finds Fenix Flexin living up to his name, as he brags about his jewels, his fame, and his lady-killing prowess: “Have your family Instagram with them RIP’s/Finna put this n**** face on a all-white tee/I can’t help it, dollar signs, boy, that’s all I see/They rather see me on my back but I’m on my feet.”

In the video, Fenix heads to the Hills, partying with his homies in a ornate multi-million dollar mansion. “Hoe Sh*t” is the latest quality visual from Mafia Bidness, the collective’s debut album, following last week’s Wiz Khalifa-featuring clip for the Montell Jordan-sampling “How We Do It.”

Continuing a journey that started with 2018’s ShorelineDoThatSh*t, Shoreline Mafia releases, Mafia Bidness, their hard-hitting, highly-anticipated official debut album. The new album strikes a balance between styles, delivering the handclap-driven, Ron-Ron and AceTheFace-produced West Coast bangers for which they’re known, but also dipping into classic styles like G-Funk, New Jack Swing, and hyphy, and experimenting with regional sounds from Detroit, Memphis, and New Orleans. The album gets its spark from the chemistry and interplay between Fenix Flexin, OhGeesy, Rob Vicious, and Master Kato The new album pays tribute to the memory of Mac P Dawg, a close friend of the collective’s who died earlier this year. Peaking at #NUMBER on Apple Music’s album charts over the weekend, and featuring appearances from Future, Kodak Black, YG, Lil Yachty, Wiz Khalifa, 03 Greedo, Drakeo The Ruler, Duke Deuce, 1TakeJay, Q Da Fool, Mike Sherm, Z Money, AFN Peso, GT, and Nfant, Mafia Bidness streams everywhere via Atlantic Records.

Shoreline Mafia spent spring and the early part of summer releasing banger after banger, starting with “Gangstas & Sippas,” which eventually inspired a remix featuring YG. In recent months, the collective connected with Lil Yachty for the laid-back rider’s anthem “Ride Out,” and with Wiz Khalifa for the Montell Jordan-sampling “How We Do It.” The album also boasts the hard-hitting recent singles “Change Ya Life,” a bass-heavy West Coast rider’s anthem with over 3.6 million Spotify streams, and “Perc Popper,” a DJ Flipp-produced anthem with standout verses from Fenix Flexin and OhGeesy.

Last night, Shoreline Mafia hosted a listening party on Stationhead, playing the album and interacting with fans. The L.A. collective launched OTX Run, their brand new video game. Play as any of the 4 members of Shoreline Mafia. Collect the Weed, Lean, & Pills to earn points, and avoid the haters to avoid losing points. Last Friday, Shoreline Mafia performed an at-home set for the virtual Lollapalooza 2020 festival, watch here. Just before they released Mafia Bidness, Shoreline Mafia earned another plaque from the RIAA, as “Musty” followed “Nun Major” and “Bands” as their third Platinum single.

Watch “Hoe Sh*t”: https://Shoreline.lnk.to/HoeShitVideo

Buy/Stream Mafia Bidness: https://Shoreline.lnk.to/MafiaBidness

Check out a recap of Shoreline Mafia’s career highlights: https://youtu.be/SFFaK69yXBg

Please contact Michelle or Kerry for more info.

The Background:

The pulse of Los Angeles loudly echoes through its rap crews.

In the late eighties, N.W.A. reflected the pre-riot tension of a city on the brink of total collapse. Cypress Hill finally gave the Latin community (and smokers everywhere) a seat at the pop culture table throughout the nineties. Odd Future magnified the skate mayhem of the Fairfax district in the aughts. That brings us to Shoreline Mafia. Since formally launching in 2016, the collective of four diverse, dynamic, and dangerous talents— OhGeesy [Alejandro Coranza], Rob Vicious [Robert Maggee], Fenix Flexin [Fenix Ryinski], and Master Kato [Malik Carson]—went from popular Soundcloud uploads to selling out arenas and picking up platinum plaques.

The group has garnered unanimous acclaim from Pitchfork, The FADER, Forbes, The Washington Post, Noisey, and more, and racked up more than 2 billion streams by 2020.