Video: Roach Gigz – “Too Easy”

West Coast Rapper Drops New Visuals Via Noisey In Preparation Of Upcoming Gig Effect EP

01.23.2014

Critical Praise for Roach Gigz:

“The funniest rapper working.” – The New York Times

“Roachy Balboa 3…is another strong tape brimming with Roachiness: rich writing, funny/sad jokes, rubbery Bay Area beats.” – Pitchfork

“Here’s to the new age of rap. And Roach Gigz. Who is awesome.” – The FADER

The Video:

Roach Gigz returns with a new video for his latest single “Too Easy” premiered today by Noisey. The video, directed by Chris Simmons, is a gritty, hazy entry featuring shots of Roach in the San Francisco’s Palace of Fine Arts Exploratorium donning a gas mask. When asked about his direction for “Too Easy,” Roach explained, “I wanted to bring the video back to the basics, just me and the camera and the song. No distractions or big productions just the essence. I shot it in San Francisco at night, which I felt captured the vibe I pictured for the music – street light yellows and dark skies – so thats what we created.”

Roach Gigz’s last project was mixtape Roachy Balboa III, which featured production from P-Lo of HBK Gang. After its release he embarked on his Keep It Lit Tour with Husalah. “Too Easy” is the first leak from The Gig Effect, his upcoming EP dropping March 7th. The EP will be a warm-up for Roach’s next album, which is slated for a fall release.

Watch the video on YouTube: http://youtu.be/HQi_6sHp4Ps

Noisey premieres “Too Easy”: http://noisey.vice.com/blog/roach-gigz-too-easy-premiere

Download/stream Roachy Balboa III: https://soundcloud.com/roach-gigz/sets/roachy-balboa-3

Please contact Michelle or Dan if interested in talking with Roach Gigz.

Roach Gigz Background:

Hailed by The New York Times as “the funniest rapper working” and selected by 106 KMEL as part of the radio station’s inaugural Freshman 10 class, 24-year-old San Francisco native Roach Gigz has become of the Bay Area’s brightest young stars, covered by outlets like Pitchfork, FADER, XXL, MTV2 Sucker Free, mtvU, and many more. Heavily influenced by Mac Dre and the homegrown hip-hop scene that permeated the Bay Area during the 2000s, Roach has taken a similar approach to his music, telling everyday tales, comical but always true-to-life. Roach Gigz first gained local fame with close friend Lil 4Tay, as one half of the group Bitch I Go (B.I.G.), and since has released two successful Roachy Balboa mixtapes and a debut EP, Bitch, I’m A Player. To date, Roach Gigz has garnered well over five million YouTube views, amassed over 70,000 fans on Facebook, and has over 18,000 followers on Twitter. Now, following the release of Roach’s 2012 album, Bugged Out, and a national tour in 2013 opening for Andre Nickatina, Roach will release Roachy Balboa III, the latest installment in his acclaimed Roachy Balboa mixtape series. Roachy Balboa III will be released for free download on July 25th.