Video: Maxo Kream – “Big Worm”

Maxo Kream is the Plug in the Ice Cream Truck in Friday-Inspired Music Video, Premiered Today by Complex

06.23.2015

Critical Praise for Maxo Kream:

“This new Maxo Kream project might be one of the best things 2015 currently has to offer.” – HYPETRAK

“Over the last couple years, Maxo Kream has established himself as one of Houston’s most exciting young rappers by way of being one of Houston’s least traditionally minded artists.” – Noisey

“A sinister and visceral portrait of Houston street life.” – Pitchfork

The Video:

Inspired by Ice Cube’s iconic film Friday, Maxo Kream releases a colorful visual for the grime-tinged “Big Worm,” premiered today by Complex. In the Nassacre-directed video, the 25-year-old emcee repurposes an ice cream truck, paying homage to the titular character of Big Worm, and invites the neighborhood for a lean-addled block party. On “Big Worm,” Maxo synthesizes the sounds of Southwest Houston with the sound of South London as he repurposes the classic Grime beat from Wiley‘s “Morgue,” earning a co-sign from Skepta and garnering over 435,000 Soundcloud plays in the process. “Everybody and their mother watched Friday growing up and has the whole movie memorized,” explains Maxo Kream to Complex. “Big Worm was supposed to be the bad guy in the movie but that’s my favorite character. I fucked with how solid Big Worm was in the movie but he still rode around town in an ice cream truck. I grew up on Master P’s “Mr Ice Cream Man,” so off top the ice cream truck was a good idea.”

The “Big Worm” video follows the release of Maxo’s Chuck Inglish-produced “Spike Lee,” featuring Rich The Kid and Playboy Carti, and the nostalgic video for “1998” featuring Joey Bada$$. Hailing from Texas, Maxo Kream is heavy on the national radar following his acclaimed 2015 project #Maxo187, which debuted via Noisey and was labeled by Pitchfork as “a sinister and visceral portrait of Houston street life.” Maxo Kream’s distinct sound and persona have earned him praise by Passion of the Weiss as “Houston’s Savior.” “Big Worm” will appear on Maxo Kream’s forthcoming The Persona Tape. “Your persona is how you carry yourself,” explains Maxo Kream to Complex. “It tells people everything about who you are, so it’s more important than a social security number. This tape is everything I’m about. Persona shit.” The Persona Tape drops later in 2016.

Watch “Big Worm”: https://www.youtube.com/watch?v=7Cus2UvzlvU&feature=youtu.be

Check out the Complex Premiere: http://www.complex.com/music/2016/06/maxo-kream-big-worm-video-premiere

Stream #Maxo187: https://open.spotify.com/album/6oGVUxOViodxfCunvEr2De

Listen to and download #Maxo187: http://www.livemixtapes.com/mixtapes/31947/maxo-kream-maxo-187.html

Please contact Michelle or Rory if interested in talking with Maxo Kream.

Maxo Kream Background:

Upon meeting him, gangsta rapper isn’t the impression that most would get from buzzing Houston emcee, Maxo Kream, age 25. He has a surprisingly goofy and playful demeanor, often cracking self-aware jokes and displaying a smile with showcases either his gold grin or his trademark gap in the upper row of this teeth. But, make no mistake, Maxo’s backstory is a tale consisting of crime and death that would catch the attention of the most jaded followers of gangsta/trap rap.

Inspired by his college trip to SXSW and the fact that other street cliques throughout Houston such as FDAB (founded by late rapper T.O.Y, a childhood friend and Crip associate of Maxo) and MashMode (which has now resulted in the buzzing careers of Houston rap duo, The Sauce Twinz) were transitioning into music as a form of expression, Maxo and his younger cousin Lyndon (rap moniker Lyndo C), jumped into music. Now, front and center is Maxo Kream’s sophomore project, #Maxo187. With big name features and outstanding production, Maxo intends to show that he can compete with any emcee in the game.