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08.12.2020

Video: Deante’ Hitchcock – “I Got Money Now”

Facing Harsh Realities with Verve and Humor, “I Got Money Now” is the Latest Video from Deante’s Acclaimed BETTER Album, Out Now via ByStorm/RCA

Critical Praise:

“Deanteā€™ Hitchcock is undoubtedly one of Atlantaā€™s most overlooked artists, aptly sculpting out his sound away from much of the localeā€™s trap-clad archetypes.”Ā –Ā HYPEBEAST

“By putting so much thought, effort, and curation into not just each track but in the project as a whole, Deante lives up to its lofty title; itā€™s just better than so much of what else is currently available that thereā€™s no doubt in my mind that he has the potential to one day reach that upper echelon currently occupied by his most conspicuous co-signer. The quality of BETTERĀ suggests that the best is yet to come.”Ā –Ā UPROXX

The Video:

Deante’ HitchcockĀ wins fans with his sharp pen, his conversational flow, and his boisterous personality. All of these attributes are out in full force inĀ I Got Money Now,”Ā his latest music video. Produced by Deante’s go-to guyĀ Brandon Phillips-Taylor, who works in a sample of Minnie Riperton’s classic “Les Fleur,” “I Got Money Now” is a thumping dirty south anthem about making something out of nothing: “Remember they told me that I wouldn’tā€…getā€…it/Then I wentā€…and got it (Hmm, sh*t, huh)/Iā€…ain’t have shit but lint in my pockets, n****/I was havin’ withdrawals, now I’m at the bank/Makin’ deposits, n****,” opens Deante’.

The new video, directed byĀ GLP, pays tribute to those hustling to make ends meet and those dreaming of a bag big enough to swim in. Deante’ plays multiple roles: a pastor cribbing from the collection plate, a postal worker sick of delivering heavy packages, a robber planning a stickup, a divorce lawyer presenting evidence of infidelity, and a college student trying to finesse a check after getting hit by a car. “I Got Money Now” (which features an appearance fromĀ JIDĀ in the audio version) is the latest video fromĀ BETTER, Deante’ Hitchcock’s debut album, following theĀ Complex-premieredĀ Attitude”Ā ft.Ā Young NudyĀ andĀ How TF” ft. 6LACKĀ (1.1 million views).

After years of building a fanbase with quality singles and exhilarating live performances, Deante’s new albumĀ BETTERĀ boasts reflective and spiritual jams likeĀ “Flashbacks”Ā andĀ “Growing Up/Mother God”Ā with dirty south stompers likeĀ “Gimme Your Money.Ā Deante’ is an unflappable tour guide through the recesses of his mind, painting a picture of a young man trying tirelessly to become a better man. Featuring an additionalĀ guest appearance fromĀ Miguel,Ā BETTERĀ is available everywhere viaĀ ByStorm Entertainment/RCA Records.

Watch “I Got Money Now”:Ā https://deantehitchcock.lnk.to/IGotMoneyNowVideo

Buy/StreamĀ BETTER:Ā https://DeanteHitchcock.lnk.to/Better

BETTERĀ tracklist:Ā 

  1. “I Remember”
  2. “I Got Money Now” ft. JID
  3. “Attitude” ft. Young Nudy
  4. “How TF” ft. 6LACK
  5. “Flashbacks” ft. Miguel & St. Beauty
  6. “Gimme Your Money”
  7. “Circles”
  8. “Shadowman’s Interlude”
  9. “Growing Up/Mother God”
  10. “Angels”

All Songs Produced and Recorded by Brandon Phillips-Taylor
A&R – Christopher Patterson
Mixing Engineer -Elton ā€œL10MixedItā€ Chueng at Classick Studios, Chicago, IL

If interested in speaking with Deante’ Hitchock, please contact:

Theola Borden, RCA Records
Michelle McDevitt, Audible Treats
Erin Treat, Audible Treats

The Background:

Introspective. Talented. Lyricist. These are just a few words to describe Grammy-nominated rising Atlanta artistĀ Deanteā€™ Hitchcock. After dropping out of Georgia Southern University, Deanteā€™ decided that rap was his only option and began working harder than ever by releasing mixtapes and videos that created an undeniable buzz. His witty, charismatic social media freestyle videos generated his highest exposure, catching the attention of celebs like Wale and Charlamagne Tha God, and eventually led to a recording deal with Mark Pittsā€™ ByStorm Entertainment.

With several impressive EPs under his lyrical belt, (Good, So Much for Good Luck, Just A Sample, Just A Sample 2) Deanteā€™ is following in the footsteps of the Atlanta legends that came before him such as 2Chainz and Waka Flocka. ā€œWhat sets him apart from most rappers is his use of storytelling, flexibility in verses, and performances with live bands,ā€ states KarenCivil.com. The Rap Hippies declares, ā€œHitchcock, who has a knack for crafting hard-hitting, comical, and oftentimes vulnerable lyrics, spits every rhyme as if his life depended on itā€¦ If every rapper was as hungry as Deanteā€™ Hitchcock, the world would be a better place. Period.ā€

In 2019, Deanteā€™ secured a highly coveted spot on the Grammy-nominated J. Cole compilation album, Revenge the Dreamers III, which is currently RIAA-certified Platinum. His latest single, ā€œHow TFā€ featuring LVRNā€™s 6LACK has 10 million streams and continues to gain exposure with his recently released debut albumĀ BETTERĀ on ByStorm Entertainment/RCA Records.


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“I Got Money Now” video:Ā https://deantehitchcock.lnk.to/IGotMoneyNowVideo

“Attitude” ft. Young Nudy:Ā https://deantehitchcock.lnk.to/Attitude

BETTER:Ā https://DeanteHitchcock.lnk.to/Better

ā€œI Got Money Nowā€ ft. JID:Ā https://smarturl.it/IGotMoneyNow

“How TF” ft. 6LACK:Ā http://smarturl.it/HowTF