Video: The Doppelgangaz – “Live Rugged”

The Smoking Section Premieres Third Video From NY Duo’s Peace Kehd Album

03.25.2014

Critical Praise for The Doppelgangaz:

“The Doppelgangaz are not horrorcore, but they’re making dark music, and… they even have that RZA-esque pained growl popping up a few times. – The Fader

“The Doppelgangaz mix innovative, off kilter production with irreverent, sometimes hilarious rhymes.” – HipHopDX

HARK named #2 New York Hip-Hop Album of 2013 – Village Voice

“The Doppelgangaz are New York rap in its purest form.” – XXL

“If these don’t sound like the kind of rhymes you’d be interested in, you can go kick rocks barefoot.” – Refined Hype

“The rappers use bucolic production as a backdrop to reel off rhymes that offer insight into an off-kilter world, one that delights in mixing references to gourmand foodstuffs with the sort of sexual perversions that would make Dr. Octagon smirk.” – SPIN

The Video:

“I live rugged, do what I want, do what I want / ’till I kick the bucket,” echo Matter Ov Fact and EP of the NY hip-hop duo, The Doppelgangaz. Peace Kehd, their recently released album, has been a success with both fans and critics alike. In their video for “Live Rugged,” premiered by The Smoking Section, the pair rolls around in rusty shopping carts, relishing the grimy, broken down room that seems to reek of the Dopp lifestyle. Literally kicking buckets, The Doppelgangaz don’t care about fancy, materialistic things; they know how to have a good time with the dirty, dusty, and not-so-glamorous things. As they say themselves, “There’s nothing wrong with living rugged.”

The recently released Peace Kehd is available on CD, vinyl, and for digital download. They also have a deluxe version of the album that contains instrumental tracks of each song. A review of the album by XXL says, “Backed by nostalgic production, EP and Matter Ov Fact rhyme well and exhibit a great level of chemistry on the mic.” In another review of the album, HipHopDX says “…the cloaked dyad yet again manage to impress while proudly rhyming about their dissipation and impropriety.”

Watch “Live Rugged” here: http://smokingsection.uproxx.com/TSS/2014/03/doppelgangaz-live-rugged-video-run-noon-326

Check out The Smoking Section premiere here: http://youtu.be/M5dUNhkjWdg

Get digital/CD/vinyl version of Peace Kehd here: http://thedoppelgangaz.bandcamp.com/album/peace-kehd-deluxe

Buy Peace Kehd on iTunes: https://itunes.apple.com/us/album/peace-kehd-deluxe-version/id797280414

Please contact Michelle or Rory if interested in talking with The Doppelgangaz.

The Background:

The Doppelgangaz, comprised of rapper/producers Matter Ov Fact and EP, are a standard bearer for the New York hip-hop scene. Through the duo’s own label, Groggy Pack Entertainment, The Doppelgangaz have dropped a string of EP releases as well as instrumental projects. Its after these releases that the duo saw their biggest success – the Doppelgangaz have over one million YouTube channel views; they reached number one on HHV’s Top 100 list, Europe’s top vinyl retailer – and they’ve done it all independently. They wrapped up a European tour supporting their album Hark, released last year, and released their newest full-length project, Peace Kehd, in February of 2014.