Rolling Loud Unveils New “Loud Stream” Merch, Including Collabs with “Loud Stream” Headliners Lil Skies & Fetty Wap
#4 on Pollstar’s List of 2020’s Top Livestreamers
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“Rolling Loud continues to prove its hip-hop tastemaking status is no fluke.” – Pollstar
When Rolling Loud struck a deal with Twitch in 2020, the world’s biggest rap festival became one of the world’s leading livestreamers, landing multiple “Loud Stream” events in Pollstar’s Year-End Livestreams chart.
Kicking off tonight @ 6pm Eastern, exclusively on Rolling Loud’s Twitch channel, third “Loud Stream” virtual festival promises to be the most romantic edition yet, arriving just in time for Valentine’s Day. Headlined by Lil Skies and Fetty Wap, creator of the immortal V-Day anthem “Trap Queen,” “Loud Stream” features several hours worth of live performances, without any pre-recorded sets or segments, along with artist interviews, live chat interaction, and commentary from the Rolling Loud team, including festival co-founders Tariq Cherif & Matt Zingler and “Loud Stream” hosts DJ Scheme, JenesisGiselle, and DJ Five Venoms.
On Night 1, Lil Skies caps off a busy night of performances, including sets from Drake collaborator Yung Bleu, YouTube personality-turned-hitmaker DDG, “Buss It” viral riser Erica Banks, and slickly comedic Flint native YN Jay. “Loud Stream” promises performance from a sizable contingent of woman rappers, with performances tonight from Banks, Rubi Rose, KenTheMan, Armani Caesar, and more.
Known for their exquisite taste in music and merch, Rolling Loud specializes in driving the culture forward. Coinciding with tonight’s “Loud Stream which airs tonight exclusively on Twitch, Rolling Loud announces a new limited line of merch, including collabs with headliners Lil Skies & Fetty Wap. The Lil Skies collab includes a hoodie and two color options for t-shirts, each emblazoned with his signature butterfly, and the Fetty Wap drop includes a hoodie and a t-shirt featuring a portrait of the artist.
“Loud Stream” airs from 6pm ET/3pm ET until 12am ET/9pm PT on February 10th (tonight) and 11th (tomorrow) on Twitch.tv/RollingLoud
Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.
Check shoprollingloud.com to buy Rolling Loud-branded clothing.
For more info, please contact:
Rolling Loud: Michelle, Kerry, or Kevin
Twitch: Samantha
About Rolling Loud
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and international events in Europe and Australia. In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.
Rolling Loud’s “Loud Stream” events made a major impact on the culture in 2020, drawing in millions of fans to view the spectacle. The first two events each made the Top 10 of Pollstar’s Year-End Top Livestreams chart, generating over 7 million total views between the two of them. Placing at #4 on the Pollstar Year-end chart, their first livestream boasted headlining performances from Swae Lee and Ski Mask The Slump God, and generated over 4.4 million views from over 3 million unique viewers. Offering an elaborate Halloween theme, the second livestream featured headliners Trippie Redd and Gunna and landed at #8 on the year-end chart. Rolling Loud also made waves in December with “Home For The Holidaze,” a single-day special headlined by Rick Ross, attracting over 1.8 million unique viewers.
The “Loud Stream” virtual events are part of Rolling Loud’s wide-ranging partnership with Twitch, which includes daily live hip hop-driven programming, offering special guests and original live shows like The Rotation, The Leak, and Loud Gaming. Subscribe to Rolling Loud’s Twitch channel for program updates.
About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.
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