our work  


press releases  

our team  


Video: Liife – “Traumatized” ft. Mozzy

The Rostrum-Signed Compton Rapper and the Sacramento Street Hero Connect for a New Video

The Video:

Specializing in harrowing street narratives delivered over classic West Coast instrumentals,¬†Liife¬†is the next Compton rapper to make noise. Connecting with a kindred spirit, Liife shares¬†Traumatized,” a new video with Mozzy. The song is a harrowing examination of life on the streets, as Liife tells the story of an arson gone wrong and Mozzy rhymes about his troubled youth. In the video, premiered on¬†ABOVE ALL, Liife and Mozzy mob in the streets with their crews, mean-mugging for the camera as they remain grateful that they no longer have to hustle to make ends meet.

“Traumatized” is the latest in a run of strong singles from the¬†Rostrum Records¬†signee. Most recently, Liife shared ¬†Blood On My Chucks,” a propulsive story of Liife’s latest brush with death, racking up over 600k on-demand streams and over 100k views on its video.

With a name that stands for “LIving In a Foul Environment,” Liife is a respected figure in the Compton rap community. He grew up listening to legends like¬†Ice Cube¬†and¬†2pac, and tightened up his wordplay enough to be mentioned in the same breath as neighborhood standouts like¬†Kendrick Lamar¬†and¬†YG. After spending some time under the wing of artists like¬†The Game¬†and¬†Chris Brown, Liife stepped out on his own in 2019, when he signed with¬†Rostrum Records. The rhymer turned heads last summer when he dropped “Lifestyle,” which is approaching 1 million total streams, and earned his biggest hit to date¬† with¬†Posing,”¬†a sinister beat-shifting jam with an appearance from fellow Angeleno¬†King Lil G, which earned more than 2 million total streams. Stay tuned for more from the artist, including his upcoming debut album¬†What’s Your Liife Like?,¬†in the near future.

Watch “Traumatized” ft. Mozzy:¬†https://youtu.be/HEjObkS_We8

Buy/Stream “Traumatized” ft. Mozzy:¬†https://smarturl.it/LiifeTraumatized

Watch the lyric video for “Traumatized” ft. Mozzy:¬†https://youtu.be/E6bojNx4Vtc

Please contact Michelle or Erin for more info.

instagram | youtube | spotify | twitter | facebook

“Traumatized” ft. Mozzy: https://smarturl.it/LiifeTraumatized / https://youtu.be/HEjObkS_We8

“Blood On My Chucks”:¬†https://youtu.be/cbJ8b6B0miU

“Posing” ft. King LIl G:¬†https://youtu.be/mPehUIXwfB4