Specializing in harrowing street narratives delivered over classic West Coast instrumentals, Liife is the next Compton rapper to make noise. Connecting with a kindred spirit, Liife shares “Traumatized,” a new video with Mozzy. The song is a harrowing examination of life on the streets, as Liife tells the story of an arson gone wrong and Mozzy rhymes about his troubled youth. In the video, premiered on ABOVE ALL, Liife and Mozzy mob in the streets with their crews, mean-mugging for the camera as they remain grateful that they no longer have to hustle to make ends meet.
“Traumatized” is the latest in a run of strong singles from the Rostrum Records signee. Most recently, Liife shared “Blood On My Chucks,” a propulsive story of Liife’s latest brush with death, racking up over 600k on-demand streams and over 100k views on its video.
With a name that stands for “LIving In a Foul Environment,” Liife is a respected figure in the Compton rap community. He grew up listening to legends like Ice Cube and 2pac, and tightened up his wordplay enough to be mentioned in the same breath as neighborhood standouts like Kendrick Lamar and YG. After spending some time under the wing of artists like The Game and Chris Brown, Liife stepped out on his own in 2019, when he signed with Rostrum Records. The rhymer turned heads last summer when he dropped “Lifestyle,” which is approaching 1 million total streams, and earned his biggest hit to date with “Posing,” a sinister beat-shifting jam with an appearance from fellow Angeleno King Lil G, which earned more than 2 million total streams. Stay tuned for more from the artist, including his upcoming debut album What’s Your Liife Like?, in the near future.
Watch “Traumatized” ft. Mozzy: https://youtu.be/HEjObkS_We8
Buy/Stream “Traumatized” ft. Mozzy: https://smarturl.it/LiifeTraumatized
Watch the lyric video for “Traumatized” ft. Mozzy: https://youtu.be/E6bojNx4Vtc
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“Traumatized” ft. Mozzy: https://smarturl.it/LiifeTraumatized / https://youtu.be/HEjObkS_We8
“Blood On My Chucks”: https://youtu.be/cbJ8b6B0miU
“Posing” ft. King LIl G: https://youtu.be/mPehUIXwfB4
“Lifestyle”: https://youtu.be/lq32O_DybQw