âScotty ATL has been consistently dropping solid music for quite some time now, and it doesnât look like heâs planning to stop anytime soon.â â Complex
âScotty ATL is the ultimate blue-collar rapper that you donât have to try and relate toâit just comes natural.â â Mass Appeal
The Video:
A hard-working rapper and a mainstay on the Atlanta scene, Scotty ATL wears his emotions on his sleeve. 2016 was a tough year for Scotty. He lost four friends in a period of four weeks in March 2016, while he was on tour with B.o.B and unable to say goodbye. However, 2016 was also a year of artistic accomplishment for the Cool Club CEO, with the release of the deeply personal career highlight Daily Bread. The video for “Tha Ruler,” a minor-key banger with a snaking guitar line and “Tearz“-style organ, focuses on the triumphant moments from Scotty’s 2016, featuring footage from his performances at Atlanta’s A3C Festival and behind-the-scenes peeks at his studio and at radio interviews. With cameo appearances from T.I., Jeezy, Dave East, Ty Dolla $ign, YG, Trae Tha Truth and more, “Tha Ruler” shows how Scotty’s good and bad memories of the year intertwine into a life-affirming mix, before coaslescing into an anthemic countdown: “I cried so many tears this year/I’m glad my eyes ain’t wet now.”
Explains Scotty ATL: “‘The Ruler’ sums up my whole year. It made me remember some of the things Iâve been through, the places Iâve been, the relationships Iâve had. You see the raw emotions. Iâve been through a lot but you can see in the video, it hasnât slowed me down. The good and bad memories are interwined. This is a video that displays triumph. It’s just my every day life, just running into these people. The thing I like about the video is that you canât deny the stuff that is happening. This is not me flashing money on the screen, paying some girls to be in the video, this is my every day life. You canât buy that.”
An album rooted in tragedy and triumph, Scotty ATL released Daily Bread in September. Informed by grief and great loss, including a stretch in March when Scotty lost four close friends in four weeks, Daily Bread follows in a noble tradition of rap classics like UGK’s Ridin Dirty and songs like Pete Rock & CL Smooth’s “T.R.O.Y.” or 2Pac’s “Keep Ya Head Up,” exploring the excesses and the consequences of a rapper’s life. “The Ruler” is the third visual from Daily Bread, following the Karen Civil-premiered “So High,” and September’s Kissie Lee-featuring video for “Kno That U Will.” The result of a career’s worth of hard work and grinding, Daily Bread is a highly accomplished effort from one of Atlanta’s most respected rappers.
Daily Bread Tracklist:
Watch “Tha Ruler”:Â https://youtu.be/phM9LhUbniU
Buy Daily Bread: https://itunes.apple.com/us/album/daily-bread/id1153817214&app=itunes
Stream Daily Bread:Â https://open.spotify.com/album/3ZxmMZI95nmHW02JXp21SM
Please email Michelle or Dharmic if interested in speaking with Scotty ATL.
Everything about Scotty ATL is definitively southern. From the way he positions his âAâ hat atop his head down to the flip-flop and socks on his feet, heâs an authentic offspring of the culture that has raised him. Hailing from the cityâs eastside, Scotty ATL is the funk and soul of Outkast mixed with the political and social-consciousness of Goodie Mob, but from a perspective all his own. An utterly independent spirit with a distinct drawl and vernacular, his name embodies his persona. Scotty ATL is all things Atlanta, yet his movement is worldwide, which is neither by coincidence nor chance.
A hustler since the womb, Scotty ATL formed his own label Cool Club, an ode to his style and attitude upon entering the business of entertainment. The street-smart rapper then began effectively building his brick-by-brick campaign putting in countless hours and money to expand his presence. As a result, he released a succession of popular mixtapes starting with the debut of 2011âs Summer Dreams hosted by DJ Burn One, which ignited a cult-like following. He released other successful projects such as In The Meantime, The Jiffy Cornbread Experience, F.A.I.T.H (Forever Atlanta In The Heart), In The Meantime 2 and SPAGHETTI Junction, all of which spawned notable singles. In 2014, he joined forces with Grammy-nominated artist B.o.Bâs No Genre imprint and embarked on a nation-wide tour billed the Cool Club Tour. The following year he was featured on the remix to Curren$yâs âCloud IXâ and followed that up with the instant classic The Cooligan, a 16-track composition hosted by DJ Scream and DJ Mike Mars. The pivotal mixtape featured collaborations with Curren$y, CyHi The Prynce, 8Ball, Devin The Dude, and B.O.B, with production credits going to KE On The Track, DJ Burn One, and Drumma Boy.
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“Tha Ruler”:Â https://youtu.be/phM9LhUbniU
“So High” ft. Jaydot Rain:Â https://www.youtube.com/watch?v=_w0_wZFv8gM
“Kno That U Will”:Â https://www.youtube.com/watch?v=2Ipbc3XOOkE
“Bye Bye” ft. Ty Dolla $ign:Â https://soundcloud.com/scottyatlmusic/bye-bye-feat-ty-prod-by-tino
Pre-order Daily Bread:Â https://itunes.apple.com/us/album/daily-bread/id1153817214&app=itunes
Bio, photos, and streams available here:Â http://www.audibletreats.com/scotty-atl