3.24.2021

Video: Curren$y – “Jermaine Dupri” (Prod. by Harry Fraud)

Blessed by The Man Himself, “Jermaine Dupri” is a Highlight From Curren$y’s Glistening Collection Agency Album

Critical Praise:

“Curren$y is still capable of rapping something so simple it’ll make you wonder how no one has rapped it already” – Pitchfork

“Curren$y’s sharpened pen and deft wordplay will quiet the doubters. His influence was evident then, and it’s irrefutable now.” – Rolling Stone

The Video:

Known for his detailed and silky-smooth luxury raps, Curren$y has always gone hard for his hometown of New Orleans. Offering a picturesque look at NOLA at night, Curren$y shares “Jermaine Dupri,” his latest music video. Produced with signature sumptuousness by Harry Fraud, who adds a sultry saxophone to the mix, “Jermaine Dupri” finds Curren$y explaining how he went from “hood rich to wealthy,” and reveals that his passion for car collecting was inspired by the music mogul: “As a teen I watched MTV Cribs/Jermaine Dupri had the Continental T in the garage/And said you ain’t a big dog unless you got one of these, yeahAnd now I’m driving precision because now I’m that n****.” Upon its release, the song drew praise from Jermaine himself, and helped foster a burgeoning friendship between the OGs.

In the video, directed by Frankie Fire, Curren$y wears a Donald Duck-themed t-shirt and poses with Bentleys and Rolls Royces in a Canal Street garage, all while the Superdome and other NOLA landmarks glisten in the background. “Jermaine Dupri” is a highlight track from Curren$y’s recent Collection Agency album, directly following the video for “Shout Out” ft. Larry June.

Packed with the hazy production and intricate rhymes that have been thrilling Curren$y fans for over a decade, Collection Agency finds the New Orleans native in his bag, spinning witticisms about his life of luxury and painting pictures with his detailed description. The album features production from Harry Fraud, Dj.fresh, Trauma Tone, and more, who create a smooth and sumptuous sonic palette that borrows from ’80s electrofunk and quiet storm R&B. The tape boasts recent singles like the luscious “Kush Through The Sunroof” and the wistfully horn-laden “Misty,” along with highlights like the jazzy, Harry Fraud-produced “Arrival” (complete with an animated visual), and “Closing Date,” which inspired a music video that showed off Curren$y’s massive collection of cars. Collection Agency earned coverage from Complex, HYPEBEAST, XXL, and many others.

Curren$y is always working, feeding his fans quality music while looking towards the future. Collection Agency is merely the first salvo in yet another productive year for the respected rap icon.

Watch “Jermaine Dupri” (Prod. by Harry Fraud): https://www.youtube.com/watch?v=fIxAPvoRWog

Buy/Stream Collection Agency: https://music.empi.re/collectionagency

Collection Agency tracklist: