Video: Roach Gigz – “It’s Lit” Ft. Iamsu!

Roach Gigz Parties With Iamsu! On Latest Visual From Roachy Balboa III

08.14.2013

Critical Praise for Roach Gigz:

“The funniest rapper working.” – The New York Times

“There’s a…clever mania to his style.” – Complex

“Here’s to the new age of rap. And Roach Gigz. Who is awesome.” – The FADER

The Video:

San Francisco rapper Roach Gigz premieres the visual for “It’s Lit” today on Stereogum. The single, which dropped last month on SPIN, features production by Nima Fadavi and a guest appearance by Iamsu!. Directed by Robert O. Mojica and Rey Castillo, the video is the first from Roach since the release of his latest mixtape, Roachy Balboa III.

Roach has said that the track is about the “luxurious feeling of being carefree”, a feeling he captures in the video as well. From the pre-game in the car with his crew to the house party full of girls and drinks, the video seems to show a typical night in the crazy life of Roach Gigz. The rapper has had plenty to celebrate since July 25th‘s successful release of Roachy Balboa III, which premiered as a stream on The FADER and was also made available as a free download.

Watch the video on YouTube: http://www.youtube.com/watch?v=C2EDS2TqHQY

Check out the video premiere for “It’s Lit” on Stereogum: http://www.stereogum.com/1438671/roach-gigz-its-lit-feat-iamsu-video-stereogum-premeire/video/

Download/stream Roachy Balboa III: https://soundcloud.com/roach-gigz/sets/roachy-balboa-3

[youtube]http://www.youtube.com/watch?v=C2EDS2TqHQY[/youtube]

Please contact Michelle or Dan if interested in talking with Roach Gigz.

Roach Gigz Background:

Hailed by The New York Times as “the funniest rapper working” and selected by 106 KMEL as part of the radio station’s inaugural Freshman 10 class, 24-year-old San Francisco native Roach Gigz has become of the Bay Area’s brightest young stars, covered by outlets like Pitchfork, FADER, XXL, MTV2 Sucker Free, mtvU, and many more. Heavily influenced by Mac Dre and the homegrown hip-hop scene that permeated the Bay Area during the 2000s, Roach has taken a similar approach to his music, telling everyday tales, comical but always true-to-life. Roach Gigz first gained local fame with close friend Lil 4Tay, as one half of the group Bitch I Go (B.I.G.), and since has released two successful Roachy Balboa mixtapes and a debut EP, Bitch, I’m A Player. To date, Roach Gigz has garnered well over five million YouTube views, amassed over 70,000 fans on Facebook, and has over 18,000 followers on Twitter. Now, following the release of Roach’s 2012 album, Bugged Out, and a national tour in 2013 opening for Andre Nickatina, Roach will release Roachy Balboa III, the latest installment in his acclaimed Roachy Balboa mixtape series. Roachy Balboa III will be released for free download on July 25th.