3.24.2021

Video: Yung Mal – “Look At Me Now“

The Alamo Records Signee and His 1.5 Crew Prepare Their Takeover in an ATL-Set Video

Critical Praise:

“After his rise to prominence through the duo Mal & Quill through the late 2010s, East Atlanta rapper Yung Mal has ventured off for some strong solo offerings, first with last year’s Iceburg and now with his latest 6 RINGS, a quick-hitting 12-track project full of rapid fire flows and strong instrumentals from producer Pyrex.” – HYPEBEAST

“Drenched in authenticity, New Orleans-born, Atlanta-bred rapper Yung Mal is looking like the next to blow out of the south.” – XXL

“The young ATL rapper has been making strides in his city as the next-up.” — HotNewHipHop

“Yung Mal is on a fast ascension through the industry.” — ELEVATOR

“One of the most promising rising artists…Mal consistently brings interesting and unique flows onto stellar production.” — Lyrical Lemonade

“Yung Mal has been the talk of the town in Atlanta” — Karen Civil

The Video:

Yung Mal expertly navigates percolating trap beats, nimbly splicing stuttered syllables between speaker-knocking 808s. Today, the Alamo Records artist celebrates his rise from nothing to something with “Look At Me Now,” his flex-heavy new video single. Blessed with bouncy pianos and thudding bass courtesy of producers Niles Wave and Yung Deee, “Look At Me Now” is a triumphant statement of purpose for Mal, touting his Zone 6 pride and his love for all things designer: “We got a second now we skraight/Hood on my back like an ape/Off-White hoodie but my shoes, they Bape.” In the video, directed by Mike.Envision and Yung Mal himself, the 1.5 Da Label chieftain and his crew enjoy a lively night in the A, before pausing the music to take a phone call from Gucci Mane-affiliated rapper Foogiano. “Look At Me Now” is Mal’s second quality visual of the month, following “Stay Down,” which features a cameo appearance from NLE Choppa.

Yung Mal had a big year in 2020, featuring two high-octane collaborative projects with rising producers. Released in March, 6 Rings paired Mal with Pyrex Whippa. Sporting appearances from Lil Keed, Lil Gotit, and Doe Boy, 6 Rings received praise from publications like HYPEBEAST and XXL. Later in the year, Mal released Iceberg Sosa, produced in full by Memphis producer Sosa808 (Key Glock, G Herbo), which featured highlight video singles like “Hitstick” and “Own Drip.” Building a head of steam in 2021, Yung Mal looks to assume his rightful place among Atlanta’s trap elite.