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10.8.2019

Video: P-Lo – “Just Gang”

The Influential Bay Area Artist Rocks Outside Lands and Parties With the A’s and 49ers in the Latest Video from¬†SHINE

Critical Praise:

PRIME¬†named¬†Best East Bay Album of the Last 12 Months –¬†¬†East Bay Express 2018 Reader’s Poll

“The positive nature and buoyant, bouncing bass on many of the instrumentals give the young artist another perfectly-timed summer project”¬†–¬†Earmilk

“P-Lo is another name to add to the list of rising West Coast rappers and a reason why The Bay is a respected hub of hip-hop creativity.”¬†–¬†XXL

The Video:

Proudly representing the cities whose sound he helped define, rapper/producer¬†P-Lo¬†is one of the most influential artists in the new wave of Bay Area rap. The Filipino-American rapper keeps his circle tight in¬†Just Gang,”¬†his latest music video. An ode to fierce loyalty, “Just Gang” derives its power from a rubbery bass line and its memorable hook: “Not too many friends, just gang.” The video gives an inside look into P-Lo’s hectic summer, including footage from his raucous hometown set at¬†Outside Lands Festival, where he performed with the Oakland A’s mascot Stomper, as well as from his visit to the San Francisco 49ers training camp, and his forays to biker bars and skate parks. Directed by¬†Adrian Per, “Just Gang” also shines a spotlight on the Bay’s prominent Filipino community, offering close-ups to community members young and old. Released at halftime of the 49ers’ blowout Monday Night Football win, “Just Gang” is the latest video from¬†SHINE,¬†P-Lo’s recent album.

With 16-tracks ranging from function-style slappers to reflective soul-samplers and everything in between,¬†SHINE¬†(an acronym meaning “SomeHow It Never Ends”) hosts several well-received singles including¬†“Going Big,” which features prominently in the new NFL video game¬†Madden 20, bonus track¬†“Type Beat,” included on the soundtrack for¬†FIFA 20, and “Don’t Think,” an introspective¬†Mozzy-featuring release. Featuring additional appearances from¬†Kehlani,¬†Dom Kennedy, Mike Sherm,¬†Jay Anthony,¬†and¬†Bosko,¬†SHINE¬†is available everywhere via¬†EMPIRE.

Kicking off this Wednesday, P-Lo headlines the 16-date “SHINE Tour.” Featuring support from¬†Guapdad 4000, the “SHINE Tour” kicks off in Virginia Beach on¬†October 7th, and passes through¬†New York¬†on¬†October 11th¬†(Mercury Lounge), before heading back home to Northern California for four dates on¬†October 30th. A boundlessly energetic live performer, P-Lo will play his new album, plus familiar favorites like 2018’s¬†“same squad”¬†(13 million Spotify streams), as he makes his way from coast to coast.

Watch “Just Gang”:¬†https://youtu.be/evX2y2RMbt4

Buy/Stream SHINE: https://empire.lnk.to/SHINE

Buy tickets for the “SHINE Tour”:¬†http://p-lo.com/tour


Please contact Michelle or Kierra for more info.

The Background

The co-founder/ringleader and chief producer for Bay Area collective¬†HBK Gang,¬†P-Lo‘s production helped define the current sound of the Bay Area, producing local hits such as¬†IAMSU’s¬†“Only That Real” and¬†Sage The Gemini’s¬†“Remember Me,” producing tracks on¬†YG’s¬†Still Brazy¬†and Kehlani’s¬†SweetSexySavage, and reaching the¬†Billboard¬†Hot 100¬†with¬†Yo Gotti’s “Act Right.”¬†In recent years, P-Lo developed an equally robust reputation as an artist, heating up Bay Area blocks with his¬†More Than Everything(2017)¬†and¬†PRIME¬†(2018) projects. Powered by the hit single “same squad,” which racked up more than 12 million Spotify streams and appeared on the soundtrack for Madden 19,¬†PRIME¬†was the Filipino-American artist’s breakthrough moment as a solo star. Shortly after dropping¬†PRIME, P-Lo performed one of the highest-billed local artists at Rolling Loud Bay Area, bringing out friend and collaborator¬†G-Eazy¬†to perform his hit¬†“Feel Good,”¬†a highlight from the first volume of the soundtrack to HBO’s¬†Insecure.

A rabid fan of all his local teams, the energetic performer is a mainstay at Bay Area and NorCal sporting events, partnering with the¬†San Francisco Giants¬†for an Opening Day hype video, planning a Filipino-American Heritage Night with the¬†Golden State Warriors¬†at Oracle Arena, and performing at halftime during a¬†Sacramento Kings¬†game. The rapper’s uplifting turn-up is an ideal fit with sports video games, as the artist scored syncs in the Madden, NBA 2K, and FIFA franchises.

With the new album SHINE, released in August 2019, P-Lo proves his growth as an artist, fusing his party-positive image and speaker-knocking production with an introspective and inspirational lyrical slant.


Links:

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“Just Gang”:¬†https://youtu.be/evX2y2RMbt4

SHINE: https://empire.lnk.to/SHINE

“Don’t Think” ft. Mozzy:¬†https://empire.lnk.to/DontThink

“Going Big”:¬†https://open.spotify.com/album/1CuaI7aF0O2eG5lBzJdxCX?si=NQzRH5wVSYatYtODiz4-fQ

PRIME: https://EMPIRE.lnk.to/PRIMEYo

More Than Anything: https://soundcloud.com/heartbreakplo/sets/more-than-anything// https://itunes.apple.com/us/album/more-than-anything/id1227550577?ls=1&app=itunes

“Feel Good” ft. G-Eazy:¬†https://soundcloud.com/heartbreakplo/feel-good-ft-g-eazy-prod-by-p-lo-j-gramm