7.31.2019
Critical Praise:
“E-40 is a national treasure” – Stereogum
“Whoever you are, and whatever your low-grade malaise, E-40 is here to banish it. The Bay Area rap forefather is a human exclamation point, a superhero whose power is remaining helplessly in love with his work. E-40 works harder and more joyfully at making great rap music than you or I have ever worked on anything” – Pitchfork
“The Bay Area’s ambassador E-40 is one of those rare veterans in hip-hop that gets better with time.” – Complex
The Video:
Nearing his fourth decade as a rap star, E-40 has always kept his ear to the soil, finding the best and brightest in young talent. Recruiting two young and talented out-of-towners to a boxing gym in the Bay Area, 40 shares “Made This Way,” a new music video. Built around a triumphant horn fanfare that evokes Bill Conti’s uplifting score for Rocky, “Made This Way” is a fast-paced anthem about staying true to your roots. The track features a breakneck verse from Detroit rapper Tee Grizzley, who goes in over piano arpeggios that evoke his city’s signature sound, and a sweetly-sung hook from gruff-voiced Alamo Records signee Rod Wave. In the video, the three emcees post-up at a boxing gym, counting cash and watching bouts between Bay Area youngsters like Nef The Pharaoh, OMB Peezy, and ShooterGang Kony, and a match between two scantily-clad combatants. “Made This Way” is a highlight from Practice Makes Paper, Forty Water’s 29th studio album, released last week.
Spanning 26 tracks that explore every corner of the rapper’s headspace, Practice Makes Paper is a testament to 40 Water’s need to succeed and dedication to his craft, which drives his prolific and high-quality output. The new album is enhanced by countless guest appearances, ranging from longtime collaborators and Bay Area OGs to some of the hottest names in rap, proving the Counselor’s impressive influence and unmatched longevity in the rap game. The album boasts hit posse cut “Chase The Money,” which has over 14 million views on YouTube and 4 million streams on Spotify. Featuring appearances from Quavo, ScHoolboy Q, Roddy Ricch, Wiz Khalifa, Chris Brown, Rick Ross, Jeremih, Ty Dolla $ign, Fabolous, Method Man, Redman, A$AP Ferg, Scarface, Tee Grizzley, G-Eazy, Anthony Hamilton, K-Ci, B-Legit, Boosie Badazz, Sada Baby, Payroll Giovanni, P-Lo, Iamsu!, and many, many more, Practice Makes Paper hits stores via Sick Wid It Records.
In addition to his legend status in the rap game, E-40 is a mogul in the world of adult beverages. His premium tequila, E Cuarenta, can be found at retailers across the West Coast and Midwest, including Safeway, BevMo!, Total Wine & More, Save Mart, Albertson’s, FoodMaxx, Raley’s, Lucky Supermarkets, Costco, and more.
Watch “Made This Way” ft. Tee Grizzley & Rod Wave: http://www.youtube.com/watch?v=ozYHcWWFYAc
Buy/Stream Practice Makes Paper: https://e-40.lnk.to/PracticeMakesPaper
Buy E-40 Merch: https://practicemakespaper.com
Practice Makes Paper Tracklist:
01. Wake They Shit Up feat. B-Legit & Stresmatic (Produced By: Traxamillion)
02. Goat feat. Milla (Produced By: Clayton William)
03. Chase The Money feat. Quavo, Roddy Ricch, Schoolboy Q & A$AP Ferg (Produced By: ChaseTheMoney)
04. 1 Question feat. Jeremih, Rick Ross, & Chris Brown (Produced By: Hitmaka)
05. Rain On My Parade feat. Ty Dolla $ign & G Eazy (Produced By: Paupa & Cypress Moreno)
06. Big Deal feat. Wiz Khalifa & P-Lo (Produced By: P-Lo)
07. Watch The Homies feat. Scarface (Produced By: Prop The Producer)
08. I Don’t Like Em feat. Cousin Fik & Laroo (Produced By: Traxx Fdr)
09. I’m It (Produced By: Bankroll Got It)
10. No Choice feat. James Too Cold (Produced By: Fre$H On The Beat)
11. I Come From The Game feat. Payroll Giovanni, Peezy & Sada Baby (Produced By: Helluva)
12. Don’t @ Me feat. Omb Peezy (Produced By: Traxamillion)
13. Blossom feat. Boosie Badazz & Rexx Life Raj (Produced By: Reece Beats)
14. Made This Way feat. Tee Grizzley & Rod Wave (Produced By: Traxx Fdr)
15. Ooh feat. Problem (Produced By: Raytona)
16. Another One feat. Fabolous & Red Cafe (Produced By: Traxx Fdr)
17. In The Struggle (Produced By: Zeke Beats / Additional Production By: Droop-E & Migui Maloles)
18. I’mma Find Out (Produced By: Decadez)
19. Stayed Down feat. Omb Peezy, Trenchrunner Poodie & Damani (Produced By: Traxamillion)
20. All Day Long feat. $Tupid Young (Produced By: Paupa)
21. Surroundings feat. Stresmatic (Produced By: Dnyce)
22. Bet You Didn’t Know (Produced By: Issue)
23. Facts Not Fiction feat. Stresmatic (Produced By: Helluva)
24. Thou Wow feat. Iamsu (Produced By: Iamsu)
25. Keep On Gassin’ feat. Redman, Method Man & Bosko (Produced By: Supa Dave West / Additional Production By: Bosko)
26. My Everything feat. Anthony Hamilton & K-Ci (Produced By: Disko Boogie)
Please contact Michelle or Scott for more info.
twitter | facebook | youtube | soundcloud | instagram | spotify
Bio, press photos, music and more at www.audibletreats.com/e-40
“Made This Way” ft. Rod Wave & Tee Grizzley: http://www.youtube.com/watch?v=ozYHcWWFYAc
Practice Makes Paper: https://e-40.lnk.to/PracticeMakesPaper
Buy Practice Makes Paper merch: https://practicemakespaper.com
“Chase The Money” ft. Quavo, Roddy Ricch, ScHoolboy Q & A$AP Ferg: https://www.youtube.com/watch?v=_rQ6bmLHkBg // https://E-40.lnk.to/ChaseTheMoney
The Gift of Gab: https://e40.lnk.to/GiftOfGab
E-40 & B-Legit’s Connected & Respected: http://smarturl.it/E40BL
The D-Boy Diary: Books 1 & 2: http://smarturl.it/TheDBoyDiary
“Choices”: https://www.youtube.com/watch?v=mPtXW7L0dfQ
“Tell Me When To Go”: https://www.youtube.com/watch?v=2GZbaXdK8Js