5.29.2020

Video: Smokepurpp – “It’s Whatever”

The Alamo Records Signee Retreats to a Neon-Lit Hideaway in the Latest Video From the Florida Jit Project, Out 6/5 via Alamo Records

Critical Praise:

XXL Class of 2018 Freshman

“Purpp has caught the ears of everyone from The Weeknd and D.R.A.M. to Chief Keef and Travis Scott, and the 19-year-old rapper is in position for a rapid ascent” – Pigeons & Planes

“If you’ve not been following along, the rise of young Miami rapper SmokePurrp – alongside that of his longtime pal and collaborator Lil Pump – has been one of the more exciting rides in rap’s underground this year” – Noisey

“Out of all the SoundCloud and Florida rappers that have gained floods of attention and acclaim in recent years, Smokepurpp has stood as one of the movement’s strongest proponents and artists.“ – HYPEBEAST

The Video:

A towering figure in the South Florida scene, Smokepurpp specializes in high-octane mosh pit music. Connecting with frequent collaborator Ronny J, Purpp shares “It’s Whatever,” his new video single. Pairing his signature booming bass with horror movie bells and choppy hi-hats, Ronny J provides an ideal platform for Purpp to talk his smack, as he aggressively spits in rapidfire bursts: “I don’t trip on a b*tch, it’s whatever/So much money I’m changin’ the weather.”

In the video, Purpp broadcasts live from a remote location, taking dominion over a neon-lit house that seems to have emerged from an M.C. Escher fever dream. “It’s Whatever” is the latest video from Florida Jit, Purpp’s upcoming project, following the chaotic, Office Space-inspired video for “Off My Chest” ft. Lil Pump (2.2 million views).

A chaotic and energetic effort, Florida Jit returns to Purpp’s roots in the aggressive and influential South Florida SoundCloud scene. With production from Ronny J, Earl On The Beat (City Girls, Lil Baby, Lil Yachty), and Smokepurpp himself, Florida Jit arrives on June 5th via Alamo Records.

The follow-up to last year’s Deadstar 2, which featured hit singles like “What I Please” ft. Denzel Curry (24 million streams on Spotify) and “Dirty Dirty” ft. Lil Skies (approaching 30 million combined streams on YouTube and Spotify), Florida Jit continues Purpp’s steady ascent towards rap’s A-List. The 23-year-old rapper earned his first Grammy nomination this year for his appearance on “Costa Rica,” the Gold-certified track from Revenge Of The Dreamers III. In February, Purpp’s breakout single “Audi” earned a Platinum certification from the RIAA, and his single “Do Not Disturb” went Gold. He’s currently turning heads with his guest spot on UK rapper KCI’s “Poppin’,” which has already generated 40 million streams across platforms. Look for Purpp to make more headlines and collect more plaques in the coming months.

Watch “It’s Whatever”: https://youtu.be/2TYeW3uOJ40

Buy/Stream “It’s Whatever”: https://smarturl.it/ItsWhatever

Please contact Michelle or Kerry for more info.

The Background:

The Chicago-born, Miami-raised rapper and producer Smokepurpp has been one of the cornerstones of Florida’s burgeoning rap scene since the release of his “Ski Mask” video in 2015. The buzz from the video and other singles with close friend Lil Pump culminated in a record deal with Alamo/Interscope Records and Travis Scott’s Cactus Jack Records. The 21-year old Purpp quickly went to work, collaborating with Scott, Yo Gotti, Pump, and more. His debut release, Deadstar, spawned the gold-certified single “Audi” and generated features from The New York Times, Rolling Stone, Pigeons & Planes, XXL, Mass Appeal, and many more. The follow up release, Bless Yo Trap, was a collaboration with Grammy-nominated producer Murda Beatz, boasted the standout single “123” and collaborations with Lil Yachty, Offset, and A$AP Ferg. 2018 has been a banner year for Purpp so far, thanks to his selection on the 2018 XXL Freshman list, the release of “Nephew,” his Gold-certified collaboration with Lil Pump, which has over 100M streams across all platforms, and “I Love It,” the Kanye West and Pump collaboration which Purpp co-wrote and debuted at number 6 on the Billboard Hot 100. After delighting his fans with the Lost Planet EP in April, Purpp set to close the year out with the highly-anticipated Deadstar 2.