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08.5.2020

Video: Rah Swish – “Feel Like Pop”

The Canarsie-Born Rapper and WOO Torch Bearer Pays Tribute to His Late Associate Pop Smoke in the Video from WOO Forever

Critical Praise:

“As the New York City street rap renaissance continues, it seems like new guys are coming around every corner with a banger. Enter Rah Swish, whose latest song, ‘Treeshin’,’ is a stereo system’s dream: bass-heavy, belligerent, and demanding to be cranked to max volume.” – Pitchfork

“Following Pop Smoke’s tragic and untimely death, Brooklyn drill perseveres. Though insularity and factionalism naturally persists, a slew of new mixtape and EP releases from the past few months offers assurances that this scene contains no shortage of talent. Better than some of the major label looks, Rah Swish’s WOO Forever exists as an unofficial complement to Shoot For The Stars Aim For The Moon. He pays his respects on “Feel Like Pop” and tries to move beyond grief through hedonism on the title track. While largely reliant on dark and resonant U.K.-sourced rhythms, snappy outlier “We Can Do It” incorporates R&B more credibly than many of Rah’s peers.” Vice

“New York’s Secret Weapon” – Kazi Magazine

The Video:

Effortlessly projecting authority with his booming voice, Rah Swish was born to annihilate drill beats. Paying tribute to a fallen friend, the now-legendary Pop Smoke, Rah shares Feel Like Pop, his latest music video. Produced by H2O & Krucial, who add a sense of grandeur with wobbling bass and ethereal vocal samples, “Feel Like Pop” is a promise from Rah to the rest of the world that he’s willing and able to carry on the WOO legacy: “Move like the chop got boom in it (Yeah)/We on the spot, my Woos in it (Woah).” In the video, filmed on what would’ve been Pop’s 21st birthday, Rah and his crew rock WOO masks as they mob in the streets of Manhattan. “Feel Like Pop” is the latest video from WOO Forever, Rah’s new project.

Favoring skittering drums and wobbling bass, Rah Swish’s brand of Brooklyn drill gets a lift from the emcee’s crackling energy even as it tackles the realities of street life. The young emcee rhymes with palpable energy, deliberately delivering cadences in rapidfire bursts of syllables and filling every bit of negative space with wild ad-libs (“WOO”). Rah’s new project features previously released tracks like WOO Forever and Tongue Out (Treeshin’ 2) (the sequel to Rah’s biggest hit). With appearances from Jay Gwuapo and Curly Savv, and more than 8 million combined streams,WOO Forever is available everywhere via WOO Entertainment/EMPIRE.

The Canarsie native showed off another side of his personality with BK Belly, his short film (or #WOOVIE). The #WOOVIE pays homage to Hype Williams’ 1998 film Belly, a cult classic that featured DMX and Nas in starring roles, lovingly recreating the original’s plot and iconic moments (including the use of Soul II Soul’s “Back To Life” over the opening credits) with a Brooklyn twist. Directed with style by Poke & Tone of the Trackmasters, who produced tracks for the original film’s blockbuster soundtrack, BK Belly follows Rah as he schemes, strategizes, romances, and kills in an attempt to take over the Brooklyn streets.

Watch “Feel Like Pop”: https://youtu.be/JEHdpxl8Cic

Buy/Stream WOO Foreverhttps://empire.ffm.to/woo_forever

Watch BK Belly: https://www.youtube.com/watch?v=9KPxMATM6W4

Please contact Michelle or Erin for more info.

The Background:

Hailing from Canarsie, Brooklyn, Rah Swish is one of the first to carve out the newfound drill scene in New York City. Rah Swish teamed up with childhood friends to make a rap collective named N.B.A., which stood for “Never Broke Again.” After garnering millions of views on group songs, Rah began to release music as a solo act and built a highly engaged core following with early standout records like “Debo,” “Back Up,” “This & That,” and “Double It” with Pop Smoke. Dropping his first body of work in 2019 entitled “Look What They Started,” Rah quickly began to catapult to new heights with the breakout single “Treeshin’,” which became the unapologetic theme song for thotty activity all over his city and reached 2 million views on Youtube in a matter of months. In 2020, Rah has continued to put New York on notice with standout videos like “Too Much” featuring Bizzy Banks,“War Time” and “Who Run The City”. Rah draws inspiration from 50 Cent, Lil Wayne, Jay-Z, Drake, and of course, Rah Swish. WOO!


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“Feel Like Pop”: https://youtu.be/JEHdpxl8Cic

WOO Foreverhttps://empire.ffm.to/woo_forever

BK Bellyhttps://www.youtube.com/watch?v=9KPxMATM6W4

“Tongue Out (Treeshin’ 2)”: https://empire.ffm.to/tongueout

“WOO Forever”: https://www.youtube.com/watch?v=7cSBhHn5Bn8

“Treeshin'”: https://www.youtube.com/watch?v=SZQjvJy_Myg