“Whoever you are, and whatever your low-grade malaise, E-40 is here to banish it. The Bay Area rap forefather is a human exclamation point, a superhero whose power is remaining helplessly in love with his work. E-40 works harder and more joyfully at making great rap music than you or I have ever worked on anything” – Pitchfork
“The Bay Area’s ambassador E-40 is one of those rare veterans in hip-hop that gets better with time.” – Complex
The Video:
With a discography triple the size of most artists in the rap game, E-40 is a bonafide rap legend. A sequel of sorts to his smash hit “Choices (Yup),” 40 Water runs through a list of boasts and proclamations on “Uh Huh.” The video for “Uh Huh” finds E-40 touring both sides of the Bay Bridge with his accomplice YV, walking along freeways, lounging in liquor stores, and posing with fans. “Uh Huh” is the latest visual from E-40’s latest opus, the 44-track double album The D-Boy Diary Books 1 & 2, released in November, following the Ricco Barrino-featured “Somebody,” which dropped last month via The FADER. With “Uh Huh,” E-40 looks to make his mark on yet another year and further cement his status as an undisputed rap tycoon.
With features from Gucci Mane, Lil B, G-Eazy, Nef The Pharaoh, Droop-E, Jay Rock, Kid Ink, B-Legit, Mistah F.A.B., Mozzy, K Camp, Ezale, Jay 305, Kent Jones, Eric Bellinger, Casey Veggies, AD, Husalah, Turf Talk, Ricco Barrino, Joe Moses, and more, the momentous D-Boy Diary is a testament to E-40’s deep Rolodex and his mastery of the rap landscape, both marquee and underground. In addition to killing the rap game, E-40 is a respected entrepreneur in the adult beverage industry, highlighted by his Earl Stevens Selections brand of wine, his eponymous line of 40 oz. beers, and especially, Sluricane, a premium pre-mixed cocktail that routinely ranks among Bev Mo‘s highest selling beverages. The D-Boy Diary Books 1 & 2 is currently available to stream and purchase on the DSP of your choice.
Watch “Uh Huh”: https://youtu.be/NX47Fiv4WzM // http://vevo.ly/XnE8XF
Buy The D-Boy Diary Books 1 & 2:
iTunes: http://smarturl.it/TheDBoyDiary Amazon: http://smarturl.it/TheDBoyDiary_Amz Google: http://smarturl.it/TheDBoyDiary_GP
Spotify (Book 1) – https://play.spotify.com/album/3fxLZeQQzi2Y1Ofpy1hrpy?play=true&utm_source=open.spotify.com&utm_medium=open
Spotify (Book 2) – https://play.spotify.com/album/7xhE5lBw5PtSqZPqCmlgKW?play=true&utm_source=open.spotify.com&utm_medium=open
Please contact Michelle for more info.
E-40 Background:
One of the most celebrated rappers of all time, E-40 has attained legendary status in hip-hop. Since making his debut with The Click almost 30 years ago and becoming one of the first West Coast rap artists to sign to a major label, his name has become synonymous with the independent music movement. E-40 has released 24 solo albums, become a platinum recording artist and collaborated with artists including Tupac, UGK, and Snoop Dogg. At age 48, E-40 is an anomaly in hip-hop, maintaining his relevance over a career that spans three decades. In the past few years alone, he’s been featured on several Billboard charts (“Choices,” Big Sean’s “IDFWU”, Ty Dolla $ign’s “Saved”), he’s earned an RIAA-certified Gold plaque (“Choices”) and starred and had his 2006 smash hit “Tell Me When to Go” featured in a Beats By Dre commercial. Says E-40, “What’s happening at this point in my career defies logic. Name another 48-year-old rapper with one Gold record, let alone three in the same year. My fans stretch much further than the Bay Area, further than just the West Coast. I brought so much shit to hip-hop. I’ve been relevant in each generation and each decade and I’ve done it as an independent artist.”
E-40’s success extends beyond the music industry, most notably through his entrepreneurship in the adult beverages industry. His wine business, Earl Stevens Selections, distributes high-quality wine to stores across the country, including BevMo, Safeway, and local liquor stores. He has made inroads into the pre-mixed cocktail business with Sluricane, a signature bottled-mix named after his 1995 hit “Hurricane,” with The Click, which was the top-selling beverage at BevMo when it was first released. In 2015, E-40 released an eponymous brand of 40-oz. malt liquor. E-40 is continuing his unprecedented longevity and success as an independent artist with his next album, scheduled for late 2016.
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“Uh Huh”: https://youtu.be/NX47Fiv4WzM
“Somebody” ft. Ricco Barrino: https://youtu.be/AxFzvmchbQk
Buy The D-Boy Diary Books 1 & 2 on:
iTunes: http://smarturl.it/TheDBoyDiary
Amazon: http://smarturl.it/TheDBoyDiary_Amz
Google: http://smarturl.it/TheDBoyDiary_GP
“Savage”: https://youtu.be/jV1dHMmJaDs
“On One” ft. AD: https://www.youtube.com/watch?v=u-6sSu88Aas
The D-Boy Diary: Books 1 & 2: http://smarturl.it/TheDBoyDiary
“Petty” ft. Kamaiyah: https://soundcloud.com/e40/e-40-petty-feat-kamaiyah
“All The Way Up” Westside Remix ft. E-40, The Game & Snoop Dogg: https://soundcloud.com/empire/fat-joe-remy-ma-snoop-dogg-the-game-e-40-all-the-way-up-westside-remix
“Slappin’ ft. Nef The Pharaoh & D.R.A.M.: https://www.youtube.com/watch?v=MxgTmM-7rm0
“Choices”: https://www.youtube.com/watch?v=mPtXW7L0dfQ
30-Second Beats By Dre Advertisement featuring E-40 & Draymond Green: https://www.youtube.com/watch?v=23cchXZnEdY
90-Second Beats By Dre Web Advertisement: https://www.youtube.com/watch?v=3G_9RPyF6nE
“Choices” (Warriors Remix): https://www.youtube.com/watch?v=bfYvtz3NbKE
“Tell Me When To Go”: https://www.youtube.com/watch?v=2GZbaXdK8Js