09.24.2019
Video: Swagger Rite – “Drop Top” ft. Flipp Dinero & Yella Beezy
The Trap Trio Takes Over Toronto in a Luxurious and Chaotic New Clip
The Video:
Defying his city’s trend towards melodic and gauzy rap-n-b, Toronto’s Swagger Rite makes his bones with rough-and-tumble trap music. Collecting coupes in a chaotic heist with two famous friends, Swagger Rite shares the video for “Drop Top,“ premiered by HipHopSince1987. Sneaking into a dealership with a crew of trusty associates, Swagger Rite invites his friends Yella Beezy and Flipp Dinero to the shop. The trio dances atop the six-figure-value coupes, as dozens mosh to the booming bass and creeping piano. A rising star in his hometown, Swagger Rite comes into his own with “Drop Top,” earning major co-signs from two rising stars from his neighbors to the South.
Growing up on the West Side of Toronto, Swagger Rite started rapping at the age of 13, finding equal inspiration in technical, old-school rappers like Big Daddy Kane as aggressive trapsters like Waka Flocka Flame and Gucci Mane. In recent years, Swagger Rite began to find his voice, and his fans, on SoundCloud, sharing anthems as diverse as the Caribbean-flavored “Friends” and the mournful “Judah,” which samples XXXTentacion‘s “Jocelyn Flores.” Prior to the NBA Finals, Swagger Rite gained traction with the Toronto Raptors anthem “Finals,” which earned over 200k plays on SoundCloud. Earlier this year, Swagger Rite shared “In Love With The K,” which racked up over 3.2 million views as a WorldStarHipHop exclusive. When he’s not celebrating the Raptors’ 2019 championship win, Swagger Rite is preparing an upcoming EP, due to release later this year.
Watch “Drop Top” ft. Flipp Dinero & Yella Beezy: http://www.youtube.com/watch?v=9fcQrtVvTrM
Buy/Stream “Drop Top” ft. Flipp Dinero & Yella Beezy: https://smarturl.it/SwaggerRite-DropTop?IQid=PR
Check out the HipHopSince1987 premiere: http://hiphopsince1987.com/2019/news/hiphop-since-87-premiere-torontos-swagger-rite-drop-top-ft-yella-beezy-flipp-dinero-video/
Please contact Michelle or Erin for more info.
The Background:
Growing up near Toronto’s Weston Road (noted on Drake’s “Weston Road Flows”), rapper Swagger Rite has seen a life full of dualities; success and heartbreak, hustling and blue-collar work, fame and dead ends. But it’s these same dualities that envelop his music so strongly and allows him to share the complexities of his community. With collaborations with Flipp Dinero and Yella Beezy on the way, Swagger Rite is preparing to blow up in a big way in Summer ’19.
Links:
instagram | twitter | soundcloud | spotify
“Drop Top” ft. Flipp Dinero & Yella Beezy: https://smarturl.it/SwaggerRite-DropTop?IQid=PR
“In Love With The K”: https://www.worldstarhiphop.com/videos/video.php?v=wshh0UtiW39ac4F83317
“Finals”: https://soundcloud.com/swaggsrite/finals
“Judah”: https://soundcloud.com/swaggsrite/judah
“Friends”: https://soundcloud.com/swaggsrite/friends