6.29.2022

Sueños Music Festival ’23: Sunday Recap

Chicago’s Latin Music Festival Ends in Style, Bringing a Rousing Set From Grupo Firme, Powerhouse Performances from Nicky Jam and Myke Towers, Plus Sets from Becky G, Eladio Carrión, Young Miko, Junior H, and More

(Photo credit: Sueños)

CRITICAL PRAISE:

“Sueños, named after the Spanish word for dreams, drew a wide spectrum from Chicago’s Latino community. Whether the music featured hard-driving beats from the Dominican Republic or accordion melodies from Mexico, the crowd — with groups of friends, family members, singles and couples, all mostly under age 40 — seemed to know every word to the songs.” – The Chicago Tribune

“…the joy and enthusiasm among fans was unmistakable. There is something very exciting about reggaetón and Latin trap—genres that have become global sensations over the last few years—being blasted throughout downtown Chicago. You don’t need to understand Spanish to feel the passion and pride of all the music showcased at Sueños.” – Chicago Sun Times

THE RECAP:

The second annual Sueños Music Festival was a beautiful celebration of the bonds and strengths of the Latino community that transcend borders. Fans from across the US and the globe filled Grant Park with buenas vibras, amazing outfits, and epic singalongs that reverberated across downtown Chicago and the shores of Lake Michigan. Sueños’ successful sophomore act cemented the festival as an institution for Latin music and culture.

The kings of regional Mexican music closed out the festival with style and power, as Grupo Firme took the stage to deafening roars and a sea of Mexican flags waving throughout the crowd. Backed by a lively 18 piece band, lead singer Eduin Cazares serenaded fans with pitch perfect vocals and jumped into the crowd to embrace the fans. The night’s first headliner Nicky Jam lit the crowd up with long-standing hits, inspiring mucho perreo and crowd singalongs. Earlier in the evening, Myke Towers brought the vibras with his signature blend of reggaeton meets R&B, Becky G served pop superstardom with perfect choreography and a full, live band and Eladio Carrión performed tracks off his latest album, 3men2 Kbrn. Fans arrived early and in droves to watch rising Mexican star Junior H perform his flavor of corridos tumbados. Colombia’s Ryan Castro got the crowd moving with his reggaeton flair and Puerto Rican rapera Young Miko brought 2022’s Trap Kitty to life. Elsewhere in the festival, Jhayco was spotted serving up drinks to VIP festival goers at the CÎROC bar.

Proudly produced by the teams behind Baja Beach Fest and Lollapalooza, Sueños Festival (translation: dreams), was created to be an inclusive event with a mission to continue to celebrate and uplift Latin culture and the extraordinary music, people, food, and amazing energy that comes along with it. In addition to an entirely Latin lineup, the festival features a curated selection of Chicago’s best Latin food, art installations, a ferris wheel, multiple bars, and specialty cocktail lounges, and much more.

Check out highlights from the second annual Sueños below, and follow Sueños on Instagram for the latest updates.

Check the Day 1 recap video here.

View photos and video from the festival in this Dropbox. (Please credit Sueños / @photographer)

Contact:

Media Contacts:

suenos@audibletreats.com
press@c3presents.com

GRUPO FIRME

Tijuana’s favorite banda provides a fitting finale for the second annual Sueños
(Photo credit: Sueños / @FRANKIEVERGARA_)

(Photo credit: Sueños / @frankievergara_)

NICKY JAM

The Puerto Rican performer draws from a two decades-worth catalog of reggaeton smashes
(Photo credit: Sueños / @FRANKIEVERGARA_)

(Photo credit: Sueños / @FRANKIEVERGARA_)

BECKY G

The Mexican-American pop princess brings the heat
(Photo credit: Sueños / @FRANKIEVERGARA_)

(Photo credit: Sueños / @FRANKIEVERGARA_)

MYKE TOWERS

Myke Towers performs his signature blend of hip-hop, R&B, and reggaeton
(Photo credit: Sueños / @FRANKIEVERGARA_)

ELADIO CARRIÓN

A native midwesterner, born in Kansas City, MO, Eladio thrives in Central Time
(Photo credit: Sueños / @FRANKIEVERGARA_)

YOUNG MIKO

Co-signed by Karol G and a recent collaborator of Feid, Young Miko proves she belongs on the Latin Music A-List (Photo credit: Sueños / @DIEGOGUILLEN)

JUNIOR H

Mexican artist Junior H rose to popularity with his incendiary trap corridos
(Photo credit: Sueños / @EL_MATZU)

RYAN CASTRO

The Colombian singer shows off his golden pipes (Photo credit: Sueños / @FRANKIEVERGARA_)

SORRY PAPI

The SORRY PAPI Lounge is a “girls-only” compound that features hair braiding, face jewels, make-up touch-ups, photo ops, and a live feed of the festival stage. (Photo credit: Sueños / @AIMEEBRINGAS)