6.30.2023

Video: $NOT – “Easter Pink“

Fresh Off His Fast-Selling “Get Busy Or Die Tour,” the South Florida Rhymer Heads to the Big Apple in His First New Video, Featuring a Cameo from Lil Tecca

Critical Praise:

“At a certain point, all these moments added up to one undeniable fact: $NOT is a legitimate star who makes music that will find its way to the ears of millions, no matter where it’s shared on the internet.” – Complex

“The rapper and singer has been one of hip-hop’s most exciting, charismatic and likable young guns for nearly three years now…But musically, Ethereal may be his finest chapter yet: alternately dark and light, dreamy and menacing, dismissive and romantic, evoking angels, demons, winter and summertime.” – GQ

“He’s well on his way to being one of the next independent rappers to make a mainstream splash… $NOT’s got a very particular kind of charisma, and one single at a time, everything’s clicking.” – Pigeons & Planes

“Over the years, $not has evolved from an experimental ASMR-type artist to a distinctive lyricist who’s destined to lead the new wave of the SoundCloud era.” – Miami New Times (cover story)

“Beautiful Havoc presents a spectrum of ever-changing moods, reflecting the binary suggested by its title. The tone is mostly relaxed and casually charismatic, anchored by $NOT’s precise and direct delivery, but there’s a creeping negativity on the margins…There’s enough havoc in the world already—$NOT finds time in his music for more elegant things.” – Pitchfork

“$NOT’s ‘Pressure’ Reveals a Changing Tide in Hip Hop…His nonchalant flow and reserved style does not diminish his dark, heavy lyrics and straight-to-it delivery.” – Teen Vogue

The Video:

Rising to prominence with his quiet intensity and deep musicality, $NOT is embracing his role as a leader of the underground. Taking a trip to the Big Apple, the city of his birth, the 25-year-old Palm Beach, FL rapper shares “Easter Pink, his new video. Over shimmering, psychedelic guitar riffs and bold, thumping bass, produced by MBWAV, $NOT sermonizes about cars, killers, loneliness, Nikes, and more in his steadfast, sinister delivery: “I got hella money but it don’t mean nothing/Cause what’s happiness if my brain can’t function/My mental’s all trapped and I can’t feel nothing, I’m running.” In the “Easter Pink” video, shot with an appealingly lo-fi grain, $NOT drives around the streets of New York in a BMW of the titular color. $NOT rocks a faux-fur zip-up hoodie to match his car, as he blazes up in the Five Boroughs with a coterie of homies, including Queens’ own Lil Tecca.

“Easter Pink” arrives shortly after $NOT wrapped up the 33-date “Get Busy Or Die Tour.” With support from Night Lovell, Eem Triplin, and DC The Don, the fast-selling “Get Busy Or Die Tour” kicked off on May 4th in Orlando, FL, snaking across the country before finishing on June 22nd in Nashville, TN.

“Easter Pink” is $NOT’s first new music video of 2023, arriving after a banner year in 2022 that helped catapult the New York native’s catalog to over 2 billion total streams. Last February, $NOT shared his project Ethereal via 300 Ent., with creative direction by AWGE and appearances from A$AP Rocky, Trippie Redd, Joey Bada$$, Juicy J. The AWGE-directed video for the single “Doja” ft. A$AP Rocky reached YouTube’s trending chart after the audio generated over 10 million combined streams in its first week of release. Powered by a memorable hook that caught the attention of Doja Cat herself, “Doja” premiered at #87 on the Billboard Hot 100, becoming $NOT’s first Hot 100 hit as a lead artist.

With two billion streams in the bank and plenty more music to come, keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.

Watch “Easter Pink”: https://youtu.be/D3psPKLXTuE

Stream “Easter Pink”: https://snot.lnk.to/EasterPink

For inquiries, please contact

$NOT:
Michelle McDevitt, Audible Treats
Kerry Harrison, Audible Treats

Links:

instagram | twitter | soundcloud | youtube | spotify | merch

“Easter Pink”: https://snot.lnk.to/EasterPink / https://youtu.be/D3psPKLXTuE

Tickets for “Get Busy Or Die Tour”: https://snot.xyz/tour

“BENZO”: https://youtu.be/51VT49Z1nX0

Ethereal: https://snot.ffm.to/ethereal

“Doja” ft. A$AP Rocky: https://youtu.be/xiVqKFDqxyg / https://snot.ffm.to/doja

“GO!”: https://youtu.be/XYnMAnZTQu0

“RED”: https://snot.ffm.to/red / https://youtu.be/wYTQ5ELGH-M

Buy $NOT merch: https://www.roseingoodfaith.com/collections/x-not

“Whipski” ft. Lil Skies (dir. by Cole Bennett): https://snot.ffm.to/whipski / https://youtu.be/Et6RbSRQsps

“Life”: https://youtu.be/63DoeeYqHMg

“Sangria” ft. Denzel Curry: https://snot.ffm.to/sangria / https://www.youtube.com/watch?v=ES5vq_385HU

“Like Me” ft. iann dior: https://youtu.be/SA9binN4wJs

“Watch Out”: https://www.youtube.com/watch?v=ZcXAy94Ou6U

“Who Do I Trust?”: https://youtu.be/c6vWXsSGaiU

Beautiful Havoc: https://snot.ffm.to/beautifulhavoc

“Mean” ft. Flo Milli (dir. by Cole Bennett): https://snot.ffm.to/mean

“Revenge” (dir. by Cole Bennett): https://snot.ffm.to/revenge

Buy $NOT merch: shop.snot.xyz

“Can You Help Me”: https://snot.ffm.to/canyouhelpme

“BERETTA” ft. wifisfuneral: https://www.youtube.com/watch?v=mzHK5M9uoEA

“Moon & Stars” ft. Maggie Lindemann: https://www.youtube.com/watch?v=hHjyKQiuTyg

– TRAGEDY +:  https://snot.ffm.to/tragedy