Snoop Dogg Announces Make America Crip Again Album; Releasing October 27th, With Appearances From Chris Brown, OT Genasis, Kid Capri and More
The Cultural Icon Calls For Unity and Understanding with Latest Song, “Make America Crip Again,” The Slick Rick-Interpolating, Rolling Stone-Premiered Title Track From the Upcoming Project
10.19.2017
Critical Praise:
“Snoop’s gift is two-pronged: a penchant for always dropping into the pocket and his low, smoky growl of a voice, which curls and stretches words in such a distinctive way no one has ever mimicked it successfully.” – Pitchfork
“Few artists in the history of rap careers are as decorated as Snoop Dogg, who’s spent the past 25 years building a legacy that one can only marvel at. The rapper has earned a bevy of platinum plaques, hit singles and crafted some of the greatest albums and songs of all-time. His legacy as one of the greatest and most recognizable rappers to ever step in a vocal booth has long been solidified, giving The Doggfather untouchable status as far as his rank in the game.” – XXL
The Announcement:
Los Angeles, CA – Effortlessly cool, slyly menacing, and undeniably influential, Snoop Dogg conquered the rap game to become an omnipresent cultural icon, a successful entrepreneur, and a respected community leader. Using his cultural and political capital to advocate for caring and unity, Snoop announces his Make America Crip Again (MACA) album, featuring appearances from Chris Brown, OT Genasis, Ha Ha Davis, Designer Flow, October London, and Shon Lawon, with production from Ben Billions, Dâm-Funk, Los and more. Make America Crip Again releases on October 27th.
Responding to a government that doesn’t represent for certain communities, Snoop offers an alternative with MACA–if the government won’t provide education, or care, or affordable food, then the community will have to look after itself. Though the album title is a brazen challenge to the current administration, Snoop seeks to unite, not divide with the new album, offering a quality collection of music that only the Doggfather can provide. Distributed by EMPIRE, Make America Crip Again showcases all sides of the legendary rapper, from the loving husband on “My Last Name,” to the quintessential stoner on “Dis Finna Be a Breeze” and the streetwise OG on “None of Mine.”
“It’s not a statement or a political act: it’s just good music. Certain people feel like we should make America ‘great again,’ but that time they’re referring to always takes me back to separation and segregation so I’d rather Make America Crip Again. What I mean by that is – in my lifetime, that’s when young black men in impoverished areas organized to help their communities and to take care of their own because society basically left them for dead. A lot of people glorify the gang banging and violence but forget that in the beginning, the Crip’s main and sole purpose was to be the reflection of the Black Panthers. They looked after kids, provided after school activities, fed them and stepped in as role models and father figures,” said Snoop Dogg.
“When you listen to my records, there’s always been a mix of conscious records and party records and this EP continues that trend. I’m taking it back to the era of being for ourselves and for everyone else. I’m for the evolution of people coming together and being one as opposed to being separate. Music is the best way to heal.”
Today, Snoop drops the latest single and titular track, “Make America Crip Again” from the album. Riding a dramatic piano-led beat with interpolations of Slick Rick’s “Hey Young World” and “La Di Da Di” (which Snoop Dogg also sampled on Doggystyle), “M.A.C.A.” is a powerful declaration of purpose and a call to action for young people to make the world a better place. Produced by Ben Billions, the track finds Snoop calling for an end to gun violence, addressing NFL owners for their treatment of Colin Kaepernick, and decrying the rising tide of racism in the country: “This still AmeriKKKa with three K’s, believe that shit/The world is yours, my n*gga, so go and see that bitch/Every chance you get, hit that lick and get that shit/Put yo name down and yo thang down and we gonna Make America Crip…Again.” “M.A.C.A.” is the second single from Make America Crip Again, following the stoner’s anthem “Dis Finna Be A Breeze,” which released last month.
Listen to “M.A.C.A.”: https://soundcloud.com/snoopdogg/macasingle // https://youtu.be/GCDrYdgFWkk
Pre-order Make America Crip Again: https://SnoopDogg.lnk.to/MakeAmericaCripAgain
Check out the Rolling Stone premiere: http://www.rollingstone.com/music/news/snoop-dogg-previews-new-ep-with-make-america-crip-again-song-w509576
iTunes: https://itunes.apple.com/us/album/make-america-crip-again/id1297804278?ls=1&app=itunes
Spotify: http://open.spotify.com/album/4N2MbwsonmqxkmpedhfDlj
Google Play: https://play.google.com/store/music/album?id=Bwkxyjp44pf6rakimbsw2h5qavi
Keep Up With Snoop Dogg on Socials: @SnoopDogg
Make America Crip Again Tracklist:
- M.A.C.A. (Produced by Ben Billions)
- 3’s Company ft. Chris Brown & OT Genesis (Produced by Don City)
- Good Foot (Produced by Kid Capri)
- Dis Finna Be A Breeze- ft. Ha Ha Davis (Produced by Niggarachi)
- None of Mine (Produced by Ben Billions)
- My Last Name ft. October London (Produced by Los)
- Sports Center ft. Designer Flow
- Fly Away ft. Shon Lawon (Produced by Dam Funk)
Please contact Michelle for more info.
Snoop Dogg Background
An entertainment icon, Snoop Dogg has reigned for more than two decades as an unparalleled musical force and has raised the bar as an entertainer and globally recognized innovator. Since 1993, he has released fifteen albums and collaborated with artists across all genres of music. Snoop defines hip-hop history. Throughout his career, Snoop’s produced chart-topping hits including “Gin & Juice,” “Who Am I? (What’s My Name?),” “Nuthin’ But A ‘G’ Thang,” “Next Episode,” “Beautiful,” “Drop It Like It’s Hot,” “Signs,” “Sensual Seduction,” “I Wanna Rock,” and “Young, Wild and Free”.
As a trendsetter of pop culture, Snoop’s ventures include: multiple music/film/TV deals and his WestFestTV YouTube channel and MERRY JANE, the fastest growing media platform at the crossroads of pop culture, business, politics, health and the new generation of sophisticated cannabis culture for all.
EMPIRE Background
EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Sage The Gemini, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Given its reputation, EMPIRE works with today’s hottest talent from superstars such as T.I. and red-hot newcomers such as Anderson .Paak. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and joined forces with Republic Records for the release of Sage The Gemini’s Remember Me album.
Links:
official site| twitter | facebook | instagram | merryjane | youtube | spotify
“M.A.C.A.”: https://soundcloud.com/snoopdogg/macasingle // https://youtu.be/GCDrYdgFWkk
“Dis Finna Be a Breeze” ft. Ha Ha Davis: https://open.spotify.com/album/3domVICFfXCn36aRBnijgi
Pre-order Make America Crip Again: https://SnoopDogg.lnk.to/MakeAmericaCripAgain
“Toss It” ft. Too $hort and Nef The Pharaoh: https://youtu.be/8LygXgBypTA
Neva Left: https://itunes.apple.com/us/album/neva-left/id1229792933?ls=1