7.15.2020

Video: Smokepurpp – “Ends” (Prod. by Ronny J)

The Florida Native Heads to a Remote Cabin with Young Nudy in the Latest Video from Florida Jit

Critical Praise:

XXL Class of 2018 Freshman

“Purpp has caught the ears of everyone from The Weeknd and D.R.A.M. to Chief Keef and Travis Scott, and the 19-year-old rapper is in position for a rapid ascent” – Pigeons & Planes

“If you’ve not been following along, the rise of young Miami rapper SmokePurrp – alongside that of his longtime pal and collaborator Lil Pump – has been one of the more exciting rides in rap’s underground this year” – Noisey

“Out of all the SoundCloud and Florida rappers that have gained floods of attention and acclaim in recent years, Smokepurpp has stood as one of the movement’s strongest proponents and artists.“ – HYPEBEAST

The Video:

Crafting energetic bangers atop distorted production, Smokepurpp makes mayhem music. Creating chaos in a remote location, Purpp shares “Ends,” his eye-catching new music video. Produced by Purpp’s close friend and collaborator Ronny J, an architect of the SoundCloud trap scene and who most recently produced Kanye West’s new single “Wash Me In Blood,” “Ends” balances barely-there synths and haunting violins with overdriven bass and trunk-rattling 808s, as Purpp skates above the fray with a hard-hitting cadence: Watch how I hop out the G5/Throw hunnids racks in the VLive/This is Dior not no Fila/He got no bankroll, I know he tryna be mine/Watch how I take off, I’m feelin’ like Elon.”

In the video, Purpp and guest rapper Young Nudy flex under neon lights, holding deadly weapons and loudly proclaiming their superiority in the presence of a bevy of baddies. Directed by All The Smoke, the new clip uses split screen and grainy footage that combines with Purpp’s fierce demeanor to create a horror movie atmosphere. “Ends” is the latest video from Purpp’s new project Florida Jit, following the eye-popping animated video for “Tide Pen” ft. Jack Harlow and the high-octane “Chopstix,” which features a cameo from Lil Mosey.

Populated with instrumentals from Ronny J, Earl On The Beat (City Girls, Lil Yachty), CBMIX (Lil Pump, Juice WRLD, Kanye West), and Purpp himself, Florida Jit delivers 17 tracks of high-energy trap music. Florida Jit hosts a series of successful recent singles singles, including “It’s Whatever,” “Pop Sh*t,” which inspired an outrageous music video, “Off My Chest” ft. Lil Pump, which surpassed 4 million views on YouTube, and “Big Dawg,“ a luxurious collaboration with fellow Floridian Rick Ross. Featuring an additional appearance from Denzel Curry, Florida Jit is available everywhere via Alamo Records.

On Sunday July 26th at 3pm PT, Smokepurpp and producer Apex Martin are teaming up with Cadenza.tv for an interactive concert experience. Purpp will perform his hits, including new songs from Florida Jit for the first time, and then judge a March Madness-style competition for user-submitted beats. The champion wins a day of working on music in person with Smokepurpp. More information on the livestream, the different ticket options and Cadenza can be found here. The deadline to submit beats is July 23rd.

Watch “Ends” ft. Young Nudy: https://youtu.be/sO9z-MGzdRc

Buy/Stream Florida Jit: https://smarturl.it/FloridaJit

Buy Smokepurpp’s merch: https://www.6deadbats.com/collections/

Florida Jit tracklist:

Pop Sh*t
Off My Chest ft. Lil Pump
One Play
Not Code
Hangin Out The Roof
Outside
It’s Whatever
1st & 3rd
Mink Coat
Ends ft. Young Nudy
I’m Him ft. Denzel Curry
Fish Scale
Florida Jit
24s
Tide Pen ft. Jack Harlow
Big Dawg ft. Rick Ross
CHOPSTICKS

Please contact Michelle or Kerry for more info.

The Background:

The Chicago-born, Miami-raised rapper and producer Smokepurpp has been one of the cornerstones of Florida’s burgeoning rap scene since the release of his “Ski Mask” video in 2015. The buzz from the video and other singles with close friend Lil Pump culminated in a record deal with Alamo/Interscope Records and Travis Scott’s Cactus Jack Records. The 21-year old Purpp quickly went to work, collaborating with Scott, Yo Gotti, Pump, and more. His debut release, Deadstar, spawned the gold-certified single “Audi” and generated features from The New York Times, Rolling Stone, Pigeons & Planes, XXL, Mass Appeal, and many more. The follow up release, Bless Yo Trap, was a collaboration with Grammy-nominated producer Murda Beatz, boasted the standout single “123” and collaborations with Lil Yachty, Offset, and A$AP Ferg. 2018 has been a banner year for Purpp so far, thanks to his selection on the 2018 XXL Freshman list, the release of “Nephew,” his Gold-certified collaboration with Lil Pump, which has over 100M streams across all platforms, and “I Love It,” the Kanye West and Pump collaboration which Purpp co-wrote and debuted at number 6 on the Billboard Hot 100. After delighting his fans with the Lost Planet EP in April, Purpp closed 2020 out with the highly-anticipated Deadstar 2. His most recent project, Florida Jit, released in June.