Single: Skooly – “Crazy Shit” ft. Lil Xan

The TRU Signee Shares the COMPLEX-Premiered Lead Single From His Upcoming EP Don’t You Ever Forget Me Vol. 3

7.6.2018

The Song:

Pioneering an eccentric and melodic approach to the ATL sound, Skooly built a rabid fanbase in his home city with his infectious tracks. Turning up the energy level with a new banger, Skooly shares “Crazy Shit,” a new single. Premiered by COMPLEX, who praised the track saying “Skooly flexes his flow, easily finding the pocket in the punctuated, bouncy beat,” “Crazy Shit” is a minimalist and raucous track, featuring snapping snares and a menacing piano line courtesy of producer Two-17. Boasting an irreverent verse from rising rapper Lil Xan, “Crazy Shit” is a prime document of Skooly’s unique microphone presence and his ability to craft an indelible hook. “Crazy Shit” is the first single from Don’t You Ever Forget Me Vol. 3, the grand finale of his 2018 EP trilogy. Following up the successful Vol. 1and Vol. 2, Don’t You Ever Forget Me Vol. 3 details the final stages of Skooly stepping out from the spotlight of his previous projects and the artists he’s influenced to become a major artist in the ATL scene.

“Working with Xan was cool because he knows what he’s doing in the studio,” Skooly told Complex. “That’s a big part of the vibe–knowing and perfecting your craft with no one telling you how. I got love for him. He’s just a kid that’s living out his dreams in real life!”

A sonic innovator and an architect of Atlanta’s melodic trap renaissance, credited as an influence by Young Thug among others, Skooly’s cultural clout manifested in a shoutout in the season premiere for FX’s hit show Atlanta, starring Donald Glover. Following the complimentary shout out in that popular series, Skooly is ready to make the move from underground hero status to mainstream recognition with his Don’t You Ever Forget Me trilogy. A seven-track dose of radio-ready music, Vol. 1 of the triliogy features radio-ready jams like “Dirty Dawg (Insane)” romantic trap singles like “White Balenciaga,” and bangers like “Habit” which features TRU label boss 2 Chainz, and boasts a humorous and energetic music video. Boasting the sleeper hit “Really Rich,” which has over 1.1M combined streams and landed on Most Necessary playlist, Vol. 2 is another strong effort, featuring rowdy bangers like the opener “FreakHill,” and the conflicted “Racist.” This spring, Skooly performed his first-ever headlining dates, including a sold-out date in Atlanta.

Listen to “Crazy Shit” ft. Lil Xan: https://soundcloud.com/therealskooly/crazy-shit-feat-lil-xan

Check out the premiere: https://www.complex.com/music/2018/07/skooly-lil-xan-crazy-shit

Please contact Michelle or Scott for more info.

The Background:

EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Sage The Gemini, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Given its reputation, EMPIRE works with today’s hottest talent from superstars such as T.I. and red-hot newcomers such as Anderson .Paak. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and joined forces with Republic Records for the release of Sage The Gemini’s Remember Me album.