7.31.2020

Album: Shoreline Mafia – Mafia Bidness

The L.A. Collective Comprised of Fenix Flexin, OhGeesy, Rob Vicious, and Master Kato Shares a 21-Track Pack of Function-Ready Slappers, Complete with an All-Star List of Guests from Cali and Beyond

Critical Praise:

“After dropping a terrific debut album last November — a stylish bundle of songs that somehow felt nonchalant and meticulous at once — Shoreline Mafia has since become one of the most fascinating acts in a resurgent L.A. rap scene. And on Saturday night, the [collective’s] chemistry was something you could practically reach out and touch. These guys love rapping, and even more than that, they love rapping with each other.” – Washington Post

“Videos filmed in graffitied, just-made condos and fluorescent strip malls near East Hollywood helped make Shoreline Mafia the [collective] of choice for truant teenagers. “Musty” and “Bottle Service” are definitive Shoreline: rollicking, slithering, and, in their creation, laughably janky and blatantly illegal.” – Noisey

“Shoreline Mafia is leading L.A.’s unruly rap renaissance.” – The FADER

“The only prerequisites to enjoying their music are a functional set of ears” – Passion of the Weiss

The Album:

Organically building a large and loyal fanbase on the West Coast, Shoreline Mafia is the game’s most vital rap collective. Continuing a journey that started with 2018’s ShorelineDoThatSh*t, Shoreline Mafia releases, Mafia Bidness, their hard-hitting, highly-anticipated official debut album. The new album strikes a balance between styles, delivering the handclap-driven, Ron-Ron and AceTheFace-produced West Coast bangers for which they’re known, but also dipping into classic styles like G-Funk, New Jack Swing, and hyphy, and experimenting with regional sounds from Detroit, Memphis, and New Orleans.

Though Mafia Bidness brings in high profile guest stars from all over the rap map, the album gets its spark from the chemistry and interplay between Fenix Flexin, OhGeesy, Rob Vicious, and Master Kato The new album pays tribute to the memory of Mac P Dawg, a close friend of the collective’s who died earlier this year. Featuring appearances from Future, Kodak Black, YG, Lil Yachty, Wiz Khalifa, 03 Greedo, Drakeo The Ruler, Duke Deuce, 1TakeJay, Q Da Fool, Mike Sherm, Z Money, AFN Peso, GT, and Nfant, Mafia Bidness streams everywhere via Atlantic Records.

Shoreline Mafia spent spring and the early part of summer releasing banger after banger, starting with “Gangstas & Sippas,” which eventually inspired a remix featuring YG. In recent months, the collective connected with Lil Yachty for the laid-back rider’s anthem “Ride Out,” and with Wiz Khalifa for the Montell Jordan-sampling “How We Do It.” The album also boasts the hard-hitting recent singles “Change Ya Life,” a bass-heavy West Coast rider’s anthem with over 2.7 million Spotify streams, and “Perc Popper,” a DJ Flipp-produced anthem with standout verses from Fenix Flexin and OhGeesy.

This spring, Rob Vicious shared his new mixtape Breakthrough, which featured production from Three 6 Mafia’s DJ Paul and a guest appearance from Fenix Flexin. Fenix is currently preparing to release his first solo project later this year. Last week, Shoreline Mafia earned another Platinum plaque from the RIAA, as “Musty” followed “Nun Major” and “Bands” as their third Platinum single.

In February, before the COVID pandemic, Shoreline performed their first festival-headlining set at Vancouver’s Lil Fest. Last night, the group performed an at-home set at the virtual Lollapalooza 2020 festival.

Buy/Stream Mafia Bidness: https://Shoreline.lnk.to/MafiaBidness

Check out a recap of Shoreline Mafia’s career highlights: https://youtu.be/SFFaK69yXBg

Please contact Michelle or Kerry for more info.

The Background:

The pulse of Los Angeles loudly echoes through its rap crews.

In the late eighties, N.W.A. reflected the pre-riot tension of a city on the brink of total collapse. Cypress Hill finally gave the Latin community (and smokers everywhere) a seat at the pop culture table throughout the nineties. Odd Future magnified the skate mayhem of the Fairfax district in the aughts. That brings us to Shoreline Mafia. Since formally launching in 2016, the collective of four diverse, dynamic, and dangerous talents— OhGeesy [Alejandro Coranza], Rob Vicious [Robert Maggee], Fenix Flexin [Fenix Ryinski], and Master Kato [Malik Carson]—went from popular Soundcloud uploads to selling out arenas and picking up platinum plaques.

The group has garnered unanimous acclaim from Pitchfork, The FADER, Forbes, The Washington Post, Noisey, and more, and racked up more than 2 billion streams by 2020.