7.24.2020

Audio: Shoreline Mafia – “How We Do It” ft. Wiz Khalifa

On The Latest Single From Mafia Bidness, Fenix Flexin and Wiz Khalifa Transform a ’90s Classic Into a Vicious Sipper’s Anthem

Critical Praise:

“After dropping a terrific debut album last November — a stylish bundle of songs that somehow felt nonchalant and meticulous at once — Shoreline Mafia has since become one of the most fascinating acts in a resurgent L.A. rap scene. And on Saturday night, the [collective’s] chemistry was something you could practically reach out and touch. These guys love rapping, and even more than that, they love rapping with each other.” – Washington Post

“Videos filmed in graffitied, just-made condos and fluorescent strip malls near East Hollywood helped make Shoreline Mafia the [collective] of choice for truant teenagers. “Musty” and “Bottle Service” are definitive Shoreline: rollicking, slithering, and, in their creation, laughably janky and blatantly illegal.” – Noisey

“Shoreline Mafia is leading L.A.’s unruly rap renaissance.” – The FADER

“The only prerequisites to enjoying their music are a functional set of ears” – Passion of the Weiss

The Song:

Shoreline Mafia are leaders of the new L.A. rap renaissance, but sometimes they like to flip the track and bring the old school back. Adapting a party rap classic to fit their illicit lifestyle, Shoreline Mafia shares “How We Do It,” a re-imagining of the Montell Jordan #1 hit “This Is How We Do It.” Bringing back the smooth piano and insistent horns that define the original, the new production by LowTheGreat adds thump to the rhythm section, using 808s and rattling hi-hats to bring the beat into 2020. The new song is a showcase for Fenix Flexin, who interpolates the original hook and trades verses with an energetic Wiz Khalifa. “How We Do It” is the latest in a line of fiery pre-release singles from Mafia Bidness, Shoreline Mafia’s official debut album, out July 31st via Atlantic Records.

Mafia Bidness is the crown jewel of a massive year for Shoreline Mafia. Earlier this month, Shoreline shared “Change Ya Life,” a bass-heavy West Coast rider’s anthem with over 2 million Spotify streams. They followed-up “Change Ya Life” with “Perc Popper,” a DJ Flipp-produced anthem with standout verses from Fenix Flexin and OhGeesy. In late June, the crew connected with YG for “Gangstas & Sippas” (Remix), a new version of the Too $hort-sampling, Q Da Fool-featuring slapper. Earlier this year, Shoreline recruited Lil Yachty for the laid-back rider’s anthem “Ride Out.” “Perc Popper,” “Ride Out” and “Gangstas & Sippas” (Remix) will appear on Mafia Bidness.

Working with frequent collaborators and new faces, Mafia Bidness expands and refines the Shoreline sound, offering viciously clever bars atop propulsive instrumentals. Hosted by OhGeesy, Fenix Flexin, Rob Vicious, and Master Kato, the upcoming project fits firmly within the West Coast tradition, offering beats that reference classic hyphy, G-funk, and party rap tracks, bringing hard-hitting L.A. anthems produced by frequent collaborators RonRon and Ace The Face, and furthering the deep connection between flourishing rap scenes in Los Angeles and Detroit. Dedicated to the memory of the collective’s late friend Mac P Dawg, Mafia Bidness hits DSPs on July 31st via Atlantic Records and is now available for pre-order.

This spring, Rob Vicious shared his new mixtape Breakthrough, which featured production from Three 6 Mafia’s DJ Paul and a guest appearance from Fenix Flexin. Fenix is currently preparing to release his first solo project later this year. In February, before the COVID pandemic, Shoreline performed their first festival-headlining set at Vancouver’s Lil Fest.

Buy/Stream “How We Do It” ft. Wiz Khalifa: https://shoreline.lnk.to/HowWeDoIt

Pre-order Mafia Bidness: https://www.hellawave.com/mafiabidness

Please contact Michelle or Kerry for more info.

The Background:

The pulse of Los Angeles loudly echoes through its rap crews.

In the late eighties, N.W.A. reflected the pre-riot tension of a city on the brink of total collapse. Cypress Hill finally gave the Latin community (and smokers everywhere) a seat at the pop culture table throughout the nineties. Odd Future magnified the skate mayhem of the Fairfax district in the aughts. That brings us to Shoreline Mafia. Since formally launching in 2016, the collective of four diverse, dynamic, and dangerous talents— OhGeesy [Alejandro Coranza], Rob Vicious [Robert Maggee], Fenix Flexin [Fenix Ryinski], and Master Kato [Malik Carson]—went from popular Soundcloud uploads to selling out arenas and picking up platinum plaques.

The group has garnered unanimous acclaim from Pitchfork, The FADER, Forbes, The Washington Post, Noisey, and more, and racked up more than 2 billion streams by 2020.