5.21.2020

Video: Shoreline Mafia – “Gangstas & Sippas” ft. Q Da Fool (Prod. by Ron-Ron & AceTheFace)

The L.A. Collective Posts Up at the Strip Club in the Animated Video for Their Too $hort-Flipping Single

Critical Praise:

“After dropping a terrific debut album last November — a stylish bundle of songs that somehow felt nonchalant and meticulous at once — Shoreline Mafia has since become one of the most fascinating acts in a resurgent L.A. rap scene. And on Saturday night, the [collective’s] chemistry was something you could practically reach out and touch. These guys love rapping, and even more than that, they love rapping with each other.” – Washington Post

“Videos filmed in graffitied, just-made condos and fluorescent strip malls near East Hollywood helped make Shoreline Mafia the [collective] of choice for truant teenagers. “Musty” and “Bottle Service” are definitive Shoreline: rollicking, slithering, and, in their creation, laughably janky and blatantly illegal.” – Noisey

“Shoreline Mafia is leading L.A.’s unruly rap renaissance.” – The FADER

“The only prerequisites to enjoying their music are a functional set of ears” – Passion of the Weiss

The Video:

Peddling a party-positive strain of West Coast heat, Shoreline Mafia provide the ideal soundtrack for any function. Giving the animated treatment to a speaker-knocking single, Shoreline shares the video for “Gangstas & Sippas.” Paying homage to Too $hort’s hyphy classic “Gangstas & Strippas,” the new single boosts the bass and updates the hook to reflect Shoreline’s lean-fueled lifestyle (“From the leanhouse straight to the strip club”). The new animated video brings the music to life with stylish character design that recalls the cult-beloved animated series Boondocks, rendering unique cartoon versions Fenix Flexin, OhGeesy, Rob Vicious, Master Kato, and guest rapper Q Da Fool. In the clip, directed and animated by Jarrett Riley, the four members of Shoreline Mafia scheme at the local strip club, before launching a heist to nab promethazine from a secret government lab.

“Gangstas & Sippas” is the first new song by Shoreline Mafia since the release of Party Pack Vol. 2 EP, peaked at #4 on Apple Music, landing six songs on the service’s Top 200 charts, and reached #61 on the Billboard 200 upon its September 2019 debut. Featuring the buzzing single “Wings,” Party Pack Vol. 2 helped propel Shoreline to a fast-selling fall tour and their first-ever festival headlining performance at Vancouver’s Lil Fest in February. At the start of the year, OhGeesy lent a standout verse to “Hella Neck,“ the new single by Carnage, which also features Tyga and Takeoff. Earlier this month, Rob Vicious shared his new mixtape Breakthrough, which featured production from Three 6 Mafia’s DJ Paul and a guest appearance from Fenix Flexin.

Watch “Gangstas & Sippas” ft. Q Da Fool: https://www.youtube.com/watch?v=mMkCtx7DDBA

Buy/Stream “Gangstas & Sippas” ft. Q Da Fool: https://Shoreline.lnk.to/GangstasSippas

Please contact Michelle or Scott for more info.

The Background:

The pulse of Los Angeles loudly echoes through its rap crews.

In the late eighties, N.W.A. reflected the pre-riot tension of a city on the brink of total collapse. Cypress Hill finally gave the Latin community (and smokers everywhere) a seat at the pop culture table throughout the nineties. Odd Future magnified the skate mayhem of the Fairfax district in the aughts. That brings us to Shoreline Mafia. Since formally launching in 2016, the collective of four diverse, dynamic, and dangerous talents— OhGeesy [Alejandro Coranza], Rob Vicious [Robert Maggee], Fenix Flexin [Fenix Ryinski], and Master Kato [Malik Carson]—went from popular Soundcloud uploads to selling out arenas and picking up platinum plaques.

The group has garnered unanimous acclaim from Pitchfork, The FADER, Forbes, The Washington Post, Noisey, and more, and racked up more than 2 billion streams by 2020.