09.27.2019
Mixtape: Sheff G – The Unluccy Luccy Kid
The 20-Year-Old Brooklyn Native Shares a 14-Track Drill Opus as His Debut Album
Critical Praise:
“When Flatbush drill rapper Sheff G is at the peak of his powers, his songs are exhilarating…His raps feel like wind sprints. As the vocal sample wails behind him, he bobs and weaves like a boxer poised to strike. “Tonight” is short, to the point, and highly effective: You cross Sheff G at great personal cost.” – Pitchfork
“Sheff G made Drill the sound of Brooklyn” – Pitchfork
The Mixtape:
One of the breakout stars of Brooklyn’s drill scene, Sheff G is the next rapper to blow out of the Five Boroughs. Coming through with an ice-cold debut mixtape, Sheff shares The Unluccy Luccy Kid. Rhyming with a booming bass voice and a unique stylistic inflection, Sheff G is known for his lyrical realism, rhyming in vivid detail about his neighborhood and his rise from poverty to prominence. On The Unluccy Luccy Kid, the 20-year-old rapper gives fans a glimpse into his state-of-mind, exploring the events that started him on the path to rap relevance, and refining his sharp storytelling instincts. With an appearance from Mozzy and multiple appearances from Sheff’s frequent rhyme partner Sleepy Hallow and with the bulk of the production handled by Great John, who provides a diverse array of soundscapes, ranging from the minor-key piano and eerie vocal samples of Brooklyn drill to Caribbean-influenced sonics, The Unluccy Luccy Kid arrives via Winner’s Circle / EMPIRE.
The new mixtape gives home to some of Sheff’s hottest singles, including the creeping, speaker-knocking “Tonight“, and “Flows,” a laid-back collaboration with Sleepy Hallow that earned over 1 million streams on Spotify. The album’s aspirational thesis statement is recent single “We Getting Money,” an eerie slapper that recounts Sheff’s rise from humble beginnings. With over 350k views in less than 3 weeks, “We Getting Money” has the potential to be a massive hit in Brooklyn and beyond.
Influenced by the lyrics and attitude of Chicago’s drill movement, Sheff G helped lead a similar movement in his home neighborhood of Flatbush, marked by dramatic minor-key production, lyrical realism, and low-budget high-energy music videos. In 2017, Sheff G helped start the Brooklyn Drill movement with “No Suburban,” which earned more than 5.7 million views on YouTube. Since then, Sheff has been one of the most popular rappers in the city, stopping traffic in the streets with his “Panic” series of singles and creating a cross-continental drill connection with rappers from the UK. With a glowing profile in Pitchfork and a growing fanbase in and out-of New York, Sheff G is ready to show the world what he’s got.
Buy/Stream The Unluccy Luccy Kid: https://Empire.lnk.to/unluccy
Watch “We Getting Money”: https://youtu.be/2tA4HSgTY8o
The Unluccy Luccy Kid tracklist:
1. Breesh (Intro)
2. 8th Block
3. Tonight
4. Feel a Way
5. Flows (feat. Sleepy Hallow)
6. Flows Part 2 (feat. Sleepy Hallow)
7. We Getting Money
8. Designer (feat. Sleepy Hallow)
9. All My Life (feat. Sleepy Hallow)
10. Respect (feat. Sleepy Hallow)
11. Think I’m Playing
12. Menace (feat. Sleepy Hallow & Mozzy)
13. Automatic (feat. Sleepy Hallow)
14. Emotionless (Outro)
Please contact Michelle or Bri for more info.
Links:
instagram | youtube | soundcloud | spotify
Bio, photos, music and more can be found at: https://audibletreats.com/sheff-g/
The Unluccy Luccy Kid: https://Empire.lnk.to/unluccy
“We Gettin Money”: https://empire.lnk.to/WGM / https://youtu.be/7CxlO8IsAWM
“Light Work Freestyle”: https://www.youtube.com/watch?v=SL8GKEwH2uc
“Tonight”: https://www.youtube.com/watch?v=btZcGulwOxk
“Flows” ft. Sleepy Hallow: https://youtu.be/DYTxB_-ysns / https://Empire.lnk.to/Flows
“No Suburban”: https://www.youtube.com/watch?v=HXWNvHWhtIo