8.9.2023

Video: Sexyy Red – “I’m The Sh*t“

Critical Praise:

“…30 minutes of straight-up standing-on-the-table raps. There are a handful of songs on here that are bound to be summertime anthems.” – Pitchfork

“St. Louis rapper Sexyy Red has been delivering raunchy singles over the past three years, turning herself into a quotable local star with songs like “Throw That Mf” and “Hood Bitch.” Yet the MC is primed to break out of the midwest thanks to the X-rated anthem “Pound Town,” with weekly streams for the track starting to soar in recent weeks following the single’s late January release.” – Billboard

“Sexyy Red Is in Her Own League, and She Knows It…The St. Louis rapper is quickly becoming the hottest thing in hip-hop, all while just being herself.” – Rolling Stone

“The St. Louisian rapper laughs at critics and her own jokes. With the viral success of Pound Town and a raucous appearance at the BET Awards, she’s bringing ‘raw sh*t’ back into the rap game.” – The Face

“In 2023, Sexyy Red’s unapologetic honesty has helped her become a star. Her Tay Keith-produced song ‘Pound Town’ is a runaway viral hit, getting co-signed by everyone from Cardi B to Post Malone.” – Complex

The Video:

Refreshingly brash and effortlessly quotable, Sexyy Red has made Summer ’23 her own. Coming through with another highlight from Hood Hottest Princess, the St. Louis native shares “I’m The Sh*t,“ a video for the album’s opening track. Strutting her stuff above producer Mac Fly‘s racing piano arpeggios, Big Sexyy delivers a series of flexes that prove why she’s the baddest in the game: “Mrs. Take Your Man a.k.a. I Steal Your Boo/Wonder why that n**** f*ck with me? B*tch, ’cause I’m the truth.” The music video begins with a montage of Sexyy’s various successes that have accumulated during her recent meteoric rise–from her viral BET Awards moment, to the success of her Top 10 radio hit “Pound Town,” to co-signs from notable figures like Drake and Travis Scott–before demonstrating how she’s enjoying the fruits of her labor: she buys herself a brand new pink Mercedes and dances with the car dealer, before retreating to the studio to make more hits.

“I’m The Sh*t” arrives as Sexyy’s breakout hit, the Tay Keith-produced “Pound Town,” reaches a new milestone in popularity. Earlier this week, Sexyy revealed that the song, and its Nicki Minaj-featuring remix “Pound Town 2,” earned a GOLD certification from the RIAA. The song has spent multiple weeks on the Billboard Hot 100, including a #66 peak, and recently reached the Top 10 on Urban Radio. Together, all versions of “Pound Town” have racked up over 50 million global streams. Home to other hits like “SkeeYee,” a viral anthem praised by Drake and currently charting at #13 on TikTok’s Trending Charts and “Looking For The H*es (Ain’t My Fault),” soon to impact Urban Radio, Hood Hottest Princess is climbing the Billboard 200, where it reached a new peak of #134 this week, and Apple Music’s charts, where it is currently sitting at #6 on the Hip-Hop albums chart and #13 overall.

A relentless barrage of twerkable anthems, Hood’s Hottest Princess builds upon Sexyy’s brash and unapologetic persona. Songs like “Hellcats SRTs“ and “Female Gucci Mane“ exude an irrepressible bad b*tch energy, combining Sexyy’s crisp wordplay with an addictive drawling delivery that has become her signature. The mixtape earned a sterling 8.0 review from Pitchfork, who wrote that the mixtape “sets the tone for what she hopes is the nastiest, sweatiest, and freakiest summer since the smartphone came along” and “…30 minutes of straight-up standing-on-the-table raps. There are a handful of songs on here that are bound to be summertime anthems.” Featuring an additional appearance from Juicy J on “Strictly For The Strippers” and Sukihana on the Pitchfork-approved “Born By The River,” Hood Hottest Princess is available everywhere via Open Shift/gamma.

With Hood Hottest Princess out now and a burgeoning fanbase that can’t get enough of her hits, the rising rapper is dominating during #SexyySummer. Get on board now, before the ship blasts off.

Watch “I’m The Sh*t”: https://www.youtube.com/watch?v=VRJUSrZ-rI0&ab_channel=SexyyRed

Stream Hood Hottest Princess: https://openshiftdistro.lnk.to/hoodhottestprincess

Listen to “Pound Town” (Remix) ft. Nicki Minaj & Tay Keith: https://openshiftdistro.lnk.to/poundtown2

Watch “Pound Town”: official video | live video | “Spring Break” video

Hood’s Hottest Princess tracklist:

I’m The Sh*t
SkeeYee
Hellcats SRTs
Pound Town 2 ft. Nicki Minaj & Tay Keith
Looking For The Hoes (Ain’t My Fault)
Sexyy Walk
Strictly For The Strippers ft. Juicy J
Nachos
Mad At Me
Born By The River ft. Sukihana
Female Gucci Mane

Photo Credit: @lucamarieg

Please contact Michelle or T’Keyah for more info.

The Background:

Born and raised in St. Louis, Sexyy Red is one of the hottest rising stars in rap today. Her explicitly quotable hit “Pound Town” has been steadily rising up charts, and she’s earned co-signs from the likes of Cardi B, Summer Walker, GloRilla, JT of City Girls, Rico Nasty, and TiaCorine.

“Pound Town” might be her breakthrough moment, but real (dread) heads know that Sexyy Red has been putting in work for a long time. She first turned heads with her gender-flipped remixes of songs like Three 6 Mafia’s “Slob On My Knob” (“Slob On My Ckat“) and Tay-K’s “I Love My Choppa” (“I Love My Nickel“), showing off her knack for crisp turns-of-phrase and eye-popping and viscerally frank bars. Her inventive visuals for songs like “Throwin It” and “Sexyy,” from her 2021 mixtape Ghetto Superstar, helped her build a following on Instagram (307k followers), YouTube (67.5k subscribers), and Twitter (139.4k followers).

Sexyy Red hype reached a fever pitch in the Fall, when she collaborated with Summer Walker on “Sense Dat God Gave You” and with fellow sex positive diva Sukihana on “Born By The River.” Built around a flip of a famous Sam Cooke lyric, the latter song was an impressive statement, earning a glowing review in Pitchfork and prompting an Instagram follow from Drake.