After conquering the rap game with her uncompromising bangers, Sexyy Red enters the next phase of her career, announcing the launch of her new cosmetics and lifestyle brand, Northside Princess. A juxtaposing blend of grit and glamour and a reflection of the star artist’s singular sensibility and immaculate style, Northside Princess encourages everyone to embrace their multifaceted lives and move through the world as their Sexyy-est selves — no permission needed. Northside Princess was founded by Sexyy Red, in partnership with Club Kuma.

To launch her brand on the right foot, Sexyy announces the limited edition “Sexyy Gloss Kit,” a collection of custom lip glosses that only the “Get It Sexyy” rapper could have imagined. Designed, developed, and made in the USA with 100% Vegan and cruelty-free ingredients, with a touch of juicy mango flavor, the “Sexyy Gloss Kit” arrives with eight one-of-a-kind shades. Included in the kit are “Sex On My Period” (Candied cherry with silver and crimson sparkle), “Blue Ballz” (Sheer frosty blue with teal and violet shimmer), and Bootyhole Brown (Champagne quartz with multi-tone shimmer), one of two shades named after a signature lyric from her breakout single “Pound Town.”

The limited-edition “Sexyy Gloss Kit” goes on sale on Black Friday, November 29th at 9am PT/12pm ET, at northsideprincess.com. The Gloss Kit launches alongside a collection of Northside Princess merch and apparel.

“I’m so excited to share my Northside Princess brand and my Sexyy Gloss collection with y’all,” says Sexyy Red. “This is real personal for me because this is the relaunch of something I worked on years ago, and it’s coming back better than ever. It’s cute and it smell real good too. If you wanna feel as Sexyy as me with this lip gloss on, my personal favs is Coochie Juice and Blue Ballz!”

“Sexyy Red is one of the most creative artists out right now, and she has so much knowledge in the beauty and lifestyle space that we can’t wait to highlight with the launch of Northside Princess and the Sexyy Gloss collection,” says Stanley Gabart from Sexyy’s management team. “Her influence in the female rap scene is undeniable, and we’re looking forward to supporting her as she embarks on this new chapter as a businesswoman and entrepreneur.”

“At Club Kuma, our priority is partnering with creators who are driving culture forward,” says Jenny Hsu, Co-Founder and Chief Strategy Officer of Club Kuma. “Sexyy Red brings a fresh perspective to everything she does, and we’re thrilled to collaborate with her on Northside Princess. The Sexyy Gloss Kit captures Sexyy’s fun and uninhibited spirit perfectly, and we’re excited to share it.”

Sexyy Red recently finished touring the United States on the “Sexyy 4 President Tour,” the biggest hip-hop tour of the summer, with support from Kodak Black, Hunxho, Loe Shimmy, Blakeiana, and special guests including Gucci Mane, Lil Durk, Ice Spice, Boosie Badazz, and Cash Cobain. The tour showcased new material from Sexyy’s new album, In Sexyy We Trust, which features hit singles “Get It Sexyy” and “U My Everything” ft. Drake. Filled with engaging anthems that showcase her raw lyrics and chantable choruses, the new mixtape furthers the St. Louis native’s mission to #MakeAmericaSexyyAgain. Executive-produced by Tay Keith and Drumatized, the follow-up to 2023’s breakout Hood Hottest Princess peaked at #17 on the Billboard 200, and has spent 10 weeks on the chart.

Sexyy Red won big at the 2024 BET Hip-Hop Awards, earning the coveted award for “Best Breakthrough Hip-Hop Artist,” and scoring nominations for “Album of the Year” (In Sexyy We Trust), and “Song of the Year” (“Get It Sexyy”). Earlier this year, Sexyy Red earned 5 BET Award nominations, including nominations for “Best Female Hip-Hop Artist” and “Best New Artist.”

After selling out her nationwide tour in 2023, reaching her highest Hot 100 peaks yet in 2024, earning multiple major award nominations over the summer, and creating her own Lip Gloss line available soon, Sexyy proves there’s no one better positioned success than her. Get it, Sexyy!

Follow Northside Princess on Instagram

Stream In Sexyy We Trust: https://openshift.lnk.to/InSexyyWeTrust

Sexyy Gloss Kit colors:

• Coochie Juice – Clear with holographic sparkle
• Bootyhole Brown – Champagne quartz with multi-tone shimmer
• Nut – Milky, creamy white with silver pearl
• Pussyhole Pink – Cotton candy pink with silver pearl
• Yellow Discharge – Glazed pineapple with gold shimmer
• Gonorrhea – Sheer green apple with multi-chrome shimmer
• Blue Ballz – Sheer frosty blue with teal and violet shimmer
• Sex on My Period – Candied cherry with silver and crimson sparkle

Sexyy Lip Gloss Ingredients and Fun Facts:

• Jojoba Seed Oil, packed with fatty acids, hydrates and nourishes leaving lips soft to the touch
• Sunflower Seed Oil cushions and conditions, leaving lips feeling smooth and full
• Avocado Oil locks in moisture to leave lips supple and soft
• 100% VEGAN AND CRUELTY FREE: Feel good knowing this product is kind to your lips and kind to animals
• A hint of juicy mango adds a touch of delightful flavor
• Made in the USA