3.1.2023
Serato and Beatclub Present
Timbaland and DJ Khalil in Conversation
The Two Hip-Hop Legends Discuss the Future of Sampling and the Revolutionary Potential of Serato Studio 2.0
“Serato & Beatclub Present: The Future of Sampling” Airs on March 7th at 5pm ET
The GRAMMY Winning Producers Discuss the Evolution of Sampling From Their Unique Perspectives
The Virtual Event Features a Live Demonstration of Serato Studio 2.0’s Stem Separation Technology, Which Makes It Easier Than Ever to Sample and Remix Music
Artist Quotes:
“Serato Stems is the biggest moment in sampling since the MPC,” says Cookin Soul, the GRAMMY Award-winning producer/DJ
“There have been certain groundbreaking things that have changed the art of DJing: The invention of Serato; not having to carry records; the invention of Phase; not having to worry about vibration in a live setting. I think Serato Stems will be bigger than all of them from a creative standpoint. This is about to be the most fun I’ve ever had DJing. I’m telling you, my brain is on fire!” – DJ Jazzy Jeff
“With this update, Serato Studio is the center of my universe. This is a big moment for music production.” – Grammy-nominated Producer DJ Khalil
The Announcement:
Serato and Beatclub are pillars of the beatmaking community, providing technology and resources that allow producers to reach their full creative potential. Today, Serato and Beatclub announce “Serato & Beatclub Present: The Future Of Sampling,” a conversation between Beatclub founder and legendary hitmaker Timbaland and GRAMMY-winning producer DJ Khalil (Kendrick Lamar, Eminem, Drake) about the future of sampling. Moderated by O.P. Miller, Artist Relations Manager at Serato, the conversation will include a live demonstration of the recently-launched Serato Studio 2.0, equipped with the revolutionary Serato Stems technology, which makes sampling easier and more intuitive than ever.
Powered by Serato’s one-of-a-kind machine-learning algorithm, Stems splits audio into distinct tracks for vocals, bass, drums, and melodies, enabling producers to instantly create acapellas and instrumental tracks and providing easy integration of additional samples or original sounds with the push of a button. Serato Stems is the latest evolution in hip-hop’s signature sonic innovation–while DJs and producers once needed turntables and precise timing to isolate breakbeat, Stems allows producers to isolate and flip any part of a record to create a brand new piece of art.
Over the course of the conversation, Timbaland and DJ Khalil will draw on their decades of industry experience to educate the community about their creative processes, and how they see Serato Studio and Stems changing the way producers work. The two hip-hop veterans will cover every aspect of the beatmaking process, commenting on their illustrious careers and how the art of sampling has changed in the 50 years since the birth of hip-hop.
Tune into “Serato & Beatclub Present: The Future of Sampling” on March 7th at 5pm ET and join Beatclub to earn a 6-month license to use Serato Studio 2.0.
DJ Khalil experiments with Serato Studio 2.0 (Credit: Abdul Quddas)
Please contact Kevin or Chris for more info.
About Serato:
Always ahead of the curve, Serato has changed the game before and they’re about to do it again. The audio production experts have outdone themselves with Serato Studio 2.0, the fastest and most intuitive DAW on the market for making beats. The new DAW provides a robust home for the revolutionary Serato Stems technology, a monumental innovation in the world of sampling and audio manipulation.
“Serato Stems is the biggest moment in sampling since the MPC,” says Cookin Soul, the GRAMMY Award-winning producer/DJ
Stems has already made a major impact in the world of DJing, with viral Stems-created remixes of Coi Leray’s “Players” and Beyoncé’s “CUFF IT” making waves, and its inclusion in Serato Studio 2.0 allows for even more refined sounds and fresh flips. A new functionality that gives producers the fluidity and inspiration to keep up in this digital age, Stems is only getting started.
#SeratoStems #SeratoStudio
Check out Serato Stems in Studio 2.0: https://serato.com/studio/stems
Check out more information about Studio 2.0 and Stems on Serato’s official website
About Beatclub:
Beatclub is the world’s premier marketplace built by creators that connects the creative community with major record labels, global brands, gaming companies, tv and film companies, and more. Beatclub’s mission is to support and empower music creators by providing the necessary tools, access, education and monetization opportunities to be successful, all in one subscription. Beatclub is the brainchild of GRAMMY Award Winning super producer Timbaland and music manager Gary Marella.
About The Artists:
Multi-platinum, Grammy award-winning, super-producer, and artist, Timbaland is one of the greatest minds in music history. With more top-ten hits than Elvis Presley or the Beatles, he has taught the world to “say it with sound.” Dubbed the Emperor of Sound and ranked #3 by Billboard on a list of 50 of the greatest producers of the 21st century. Timbaland’ the musical mastermind is behind the most memorable hits of our times. With over 20 Grammy nominations, 4-Grammy wins and 200+ ASCAP Music awards, his indelible imprint has been stamped on countless hits from some of the most successful and legendary artists in the world. From Jay-Z’s “Dirt Off Your Shoulder” and “Big Pimpin,” to Justin Timberlake’s “Sexy Back” and “Cry Me A River,” Aaliyah’s “One In A Million,” Missy Elliott’s “Get Ur Freak On” and “Work It,” Ginuwine’s “Pony,” and One Republic’s “Apologize” amongst many others, Timbaland’s credits have established him as one of the most iconic producers in the last 30 years.
DJ Khalil is a 20-time Grammy nominee & 5-time Grammy award-winning music producer, located in Los Angeles, California. Khalil’s career started as one-half of the acclaimed underground hip hop duo Self Scientific along with rapper Chace Infinite. Khalil caught the ear of mega-producer Dr. Dre early on in his career, and Dre signed him as an in-house Producer to Aftermath Records. Khalil developed his production skills under Dre, landing placements with 50 Cent, G-Unit and Jay-Z, and has gone on to produce for the likes of Drake, Logic, Anderson .Paak, Pink, A$AP Rocky, Kendrick Lamar, and many others. In 2022 Khalil won 2 Grammy Awards, including one for his production of Jon Baptiste’s AOTY win with the song “Freedom.” Recent releases include Benny The Butcher’s “Johnny P’s Caddy” ft. J. Cole and Kendrick Lamar’s “Purple Hearts” among many other upcoming releases.
Links:
website | youtube | instagram | facebook | twitter