Video: Scotty ATL – “Tha Ruler”

T.I., Jeezy, YG, Trae Tha Truth and Others Make Appearances in The Visual for the Daily Bread Highlight

10.07.2016

Critical Praise for Scotty ATL:

“Scotty ATL has been consistently dropping solid music for quite some time now, and it doesn’t look like he’s planning to stop anytime soon.” – Complex

“Scotty ATL is the ultimate blue-collar rapper that you don’t have to try and relate to—it just comes natural.” – Mass Appeal

The Video:

A hard-working rapper and a mainstay on the Atlanta scene, Scotty ATL wears his emotions on his sleeve. 2016 was a tough year for Scotty. He lost four friends in a period of four weeks in March 2016, while he was on tour with B.o.B and unable to say goodbye. However, 2016 was also a year of artistic accomplishment for the Cool Club CEO, with the release of the deeply personal career highlight Daily Bread. The video for “Tha Ruler,” a minor-key banger with a snaking guitar line and “Tearz“-style organ, focuses on the triumphant moments from Scotty’s 2016, featuring footage from his performances at Atlanta’s A3C Festival and behind-the-scenes peeks at his studio and at radio interviews. With cameo appearances from T.I., Jeezy, Dave East, Ty Dolla $ign, YG, Trae Tha Truth and more, “Tha Ruler” shows how Scotty’s good and bad memories of the year intertwine into a life-affirming mix, before coaslescing into an anthemic countdown: “I cried so many tears this year/I’m glad my eyes ain’t wet now.”

Explains Scotty ATL: “‘The Ruler’ sums up my whole year. It made me remember some of the things I’ve been through, the places I’ve been, the relationships I’ve had. You see the raw emotions. I’ve been through a lot but you can see in the video, it hasn’t slowed me down. The good and bad memories are interwined. This is a video that displays triumph. It’s just my every day life, just running into these people. The thing I like about the video is that you can’t deny the stuff that is happening. This is not me flashing money on the screen, paying some girls to be in the video, this is my every day life. You can’t buy that.”

An album rooted in tragedy and triumph, Scotty ATL released Daily Bread in September. Informed by grief and great loss, including a stretch in March when Scotty lost four close friends in four weeks, Daily Bread follows in a noble tradition of rap classics like UGK’s Ridin Dirty and songs like Pete Rock & CL Smooth’s “T.R.O.Y.” or 2Pac’s “Keep Ya Head Up,” exploring the excesses and the consequences of a rapper’s life. “The Ruler” is the third visual from Daily Bread, following the Karen Civil-premiered “So High,” and September’s Kissie Lee-featuring video for “Kno That U Will.” The result of a career’s worth of hard work and grinding, Daily Bread is a highly accomplished effort from one of Atlanta’s most respected rappers.

Daily Bread Tracklist:

Stupid Rich (Prod by Cory Mo)
Tha Ruler (Prod by CAL – i)
Destined
Cant be Life (Prod by JayeLL)
M.Y.O.B (Prod by KE On the Track)
So HIGH Feat. Jay Dot Rain (Prod by KE On the Track)
Kno That U Will Feat. Kissie Lee (Prod by Tino)
M.Y.O.B (Prod by KE On the Track)
Tom Sawya (Prod by 8 Track)
The Journey (Prod by Chris Prythm)
Bye Bye Feat. Ty $
Amen (Prod by DJ Burn One)

Watch “Tha Ruler”: https://youtu.be/phM9LhUbniU

Buy Daily Bread: https://itunes.apple.com/us/album/daily-bread/id1153817214&app=itunes

Stream Daily Bread: https://open.spotify.com/album/3ZxmMZI95nmHW02JXp21SM

Please email Michelle or Dharmic if interested in speaking with Scotty ATL.

Scotty ATL Background:

Everything about Scotty ATL is definitively southern. From the way he positions his ‘A’ hat atop his head down to the flip-flop and socks on his feet, he’s an authentic offspring of the culture that has raised him. Hailing from the city’s eastside, Scotty ATL is the funk and soul of Outkast mixed with the political and social-consciousness of Goodie Mob, but from a perspective all his own. An utterly independent spirit with a distinct drawl and vernacular, his name embodies his persona. Scotty ATL is all things Atlanta, yet his movement is worldwide, which is neither by coincidence nor chance.

A hustler since the womb, Scotty ATL formed his own label Cool Club, an ode to his style and attitude upon entering the business of entertainment. The street-smart rapper then began effectively building his brick-by-brick campaign putting in countless hours and money to expand his presence. As a result, he released a succession of popular mixtapes starting with the debut of 2011’s Summer Dreams hosted by DJ Burn One, which ignited a cult-like following. He released other successful projects such as In The Meantime, The Jiffy Cornbread Experience, F.A.I.T.H (Forever Atlanta In The Heart), In The Meantime 2 and SPAGHETTI Junction, all of which spawned notable singles. In 2014, he joined forces with Grammy-nominated artist B.o.B’s No Genre imprint and embarked on a nation-wide tour billed the Cool Club Tour. The following year he was featured on the remix to Curren$y’s “Cloud IX” and followed that up with the instant classic The Cooligan, a 16-track composition hosted by DJ Scream and DJ Mike Mars. The pivotal mixtape featured collaborations with Curren$y, CyHi The Prynce, 8Ball, Devin The Dude, and B.O.B, with production credits going to KE On The Track, DJ Burn One, and Drumma Boy.