Video: SauceLord Rich – “Butter”
The FKi Member and Artist Escapes From a Hostage Situation With Help From His Lady in This VIBE-Premiered King Wolf Visual
Critical Praise for SauceLord Rich:
“…he not only proves he can stand on his own, but that he can rap with the best. – Complex
“As hot models roam the studio and smoke from numerous blunts in rotation fill the room, SauceLord literally makes his nocturnal vision into reality” – Vibe
Best known as one half of the acclaimed and hugely successful production duo FKi, SauceLord Richproved in 2016 that he is equally formidable behind the mic as he is behind the boards. Applying his rhythmic baritone to a gorgeous R&B instrumental, SauceLord Rich demonstrates his vocal prowess on “Butter,” a visual premiered today by VIBE. The visual finds Rich planning a romantic evening with a lady friend, only to find himself in a dramatic hostage situation before his girl saves the day. “Butter” is a highlight from SauceLord Rich’s versatile September full-length Know Me: King Wolf, which finds Rich experimenting with sounds and genres and occasionally addressing issues such as mental health and PTSD. With Know Me: King Wolf, Rich proves that he is a force to be reckoned with in Atlanta Hip-Hop.
As a member of FKi, SauceLord Rich grew to fame producing hits such as “Watch Out” by 2 Chainz, “Make It Rain” by Travis Porter, and “Work” by Iggy Azalea. With experience engineering, mixing, and writing rhymes and hooks, Rich was confident in his abilities in every aspect of hip-hop and stepped into the foreground with his solo debut Know Me: SauceLord Rich in April. On King Wolf, SauceLord Rich realized his artistic vision, blending unique sonics and influences into the framework of the New Atlanta. Rich recruited frequent FKi collaborator Post Malone for “Winner Time,” a slow paced anthem about being the coldest in the game. The lead single “Too Late,” premiered by Hypetrak in September, is a rock-influenced trap banger showcasing his natural talent for flexing. Know Me: King Wolf is available to purchase on iTunes and stream on Spotify and Soundcloud.
Watch “Butter”: https://youtu.be/RAv81QsJtJ8
Check Out Vibe’s Premiere: http://www.vibe.com/2016/11/saucelord-butter-video/
Stream Know Me: King Wolf: https://soundcloud.com/saucelordrich/sets/know-me-king-wolf-1/s-P2j7N
Buy Know Me: King Wolf: https://itunes.apple.com/us/album/know-me-king-wolf/id1136061050
SauceLord Rich Background:
Over the past half-decade, SauceLord Rich has risen to the top as a one of hip-hop’s most reliable hit-makers. As one-half of the production team FKi, the Atlanta resident has been behind the boards for hits from Iggy Azalea (“Work”), Travis Porter (“Make It Rain”) and 2 Chainz (“White Iverson”), assisting artists with penning rhymes and writing hooks as well as engineering and mixing records. But there’s more to SauceLord than just his studio skills. Following the release of his compilation solo debut Know Me: SauceLord Rich this past April, he’s reintroducing himself to the listening public as a rapper, putting his mic skills to the test on Know Me: King Wolf, dropping September 9th. The project, which he entirely produced and mixed with his team, establishes him as a multifaceted artist, one who’s already excelled in every area he’s attempted—except in being at the foreground.